This paper mainly talks about several principles of text design in graphic design and some points that should be paid attention to when combining words. Special reminder, this part of the work should be done by the human brain, and computers can't replace it.
Below we describe the application of text arrangement in graphic design from the following aspects, each section is equipped with vivid and wonderful legend analysis. (Note: All the pictures cited in this article are copyrighted by their authors and may not be used for other purposes except for research and study. Hereby declare! )
1. Improve the readability of the text
The characters in the design should avoid complexity and confusion, make people easy to identify and understand, and avoid designing for the sake of design, forgetting that the fundamental purpose of text design is to convey the author's intention more effectively and express the design theme and thoughts. ...
2. The position of the text should meet the overall requirements.
The arrangement of characters in the picture should take into account the overall factors, and there should be no visual conflict. Otherwise, there is no distinction between primary and secondary in the picture, which will easily lead to confusion in visual order, and even sometimes the gap of 1 pixel will change the taste of your whole work. ...
3. It should give people a sense of beauty visually.
In the process of visual communication, text, as one of the picture elements, has the function of conveying emotions, so it must have visual aesthetic feeling and give people a beautiful feeling. ...
4. Be creative in design
According to the requirements of the theme of the work, highlighting the individual color of text design and creating unique fonts give people a unique visual experience, which is conducive to expressing the author's design intention. ...
5. More complex applications
Words should not only be well matched with the picture in font, but also be processed in color and some strokes to achieve a more complete effect, and these details require patience and skill. ...
6. Appreciation of wonderful works
This kind of works, whether in font, style or color, are wonderful and impressive. Appreciating such works is really a pleasure. ...
The design of text layout is also a creative process. Creativity is the embodiment of the designer's thinking level and an important criterion for evaluating the quality of a design work. In the field of modern design, all production procedures are completed by computers, which makes human labor limited to thinking. This is a good thing, which can save many unnecessary processes and provide better conditions for creation. But at some necessary stages, we should remember that people are the main body of design.
1. Improve the readability of the text
The main function of writing is to convey the author's intention and all kinds of information to the public in visual communication. To achieve this goal, we should consider the overall appeal effect of words and give people a clear visual impression. Therefore, the characters in the design should avoid complexity and confusion, make people easy to identify and understand, and avoid designing for the sake of design, forgetting that the fundamental purpose of text design is to better and effectively convey the author's intention and express the design theme and idea.
Examples are as follows
Make what you want to express clear and striking. Let the reader know what you mean from the beginning.
Avoid using unclear fonts, otherwise it will easily make readers feel disgusted and troublesome (unless you need this effect)
Choose the font you need appropriately.
But after special treatment, you can use some inappropriate fonts, such as
Pay attention to the direction of the text and the reader's line of sight when arranging.
If:
So, you can do this.
It can also be like this.
Finally, usually, you should