1, account operation, good live broadcast with goods, account operation is very important. Take Tik Tok as an example. Before Tik Tok does live broadcast with goods, we must first operate our Tik Tok account. This operation is mainly to locate the account.
2, account positioning, account positioning is to locate fans, only accurate positioning can make Tik Tok's big data capture the audience group that conforms to your account style, so that fans entering your live broadcast room are more accurate.
3, live product selection, before making live product selection, you must first confirm your product positioning. The anchor is responsible for the fans when he makes a good choice.
4, live room packaging, live broadcast is a performance show, of course, everywhere to pursue details, not only pay more attention to what the live broadcast said, but also pay attention to every corner revealed in the live broadcast room.
5, live script content planning, in the process of live content planning, we should understand the live theme, live target, live personnel arrangement, live room activity policy and other issues.
Features of real-time delivery:
The marketing method of live broadcast with goods is not only interactive, but also interactive. During live broadcast, live broadcast and sales activities can be carried out at the same time. While the anchor conveys the live content to fans, fans can also express their views or share their experiences through messages, barrage and other forms.