1. There should be a low threshold for understanding IP image design.

For example, common Internet brands are used to using "animals" as the prototype of brand super IP, and on this basis, various and distinctive brand super IP images are derived. For example, brands in Sichuan often use the "panda" element as a creative reference. Low threshold cognition can make the brand super IP quickly gain the recognition and goodwill of users, and it is also more conducive to creation and dissemination.

2. The graphic design of 2.IP image design is simpler.

The design of brand super IP is usually used to spread brand value and provide communication prototype for brand image output. Although some complex and colorful design expressions are more advanced and artistic, they are not conducive to the emergence of brand super IP in communication. Therefore, simpler and more vivid design expression can greatly reduce the design and production cost of brand IP in the process of communication.

3.IP image design should be personalized

Personalized brand super IP is a hot spot in IP shaping in recent years, because the brand should be warm, fit the market users and be able to interact with users. Therefore, through the personalized design of brand super IP, IP can become more "flesh and blood". Specifically, you can set some "backgrounds", "friends", "emoticons" and "cute colors" for IP, so that the brand super IP is "an armchair strategist", giving IP personality charm, naturally attracting powder and bringing its own traffic.