Brief introduction of e-commerce specialty in xuchang university;
Training objectives
This major aims to cultivate high-quality compound talents with all-round development of morality, intelligence and physique, solid theoretical foundation of information technology and economic management, mastery of e-commerce technology and methods, professional knowledge and ability to engage in business activities by applying information technology, and ability to engage in e-commerce planning, design, management, development and related work in enterprises and institutions.
Training requirements
Students majoring in this major mainly study e-commerce introduction, network marketing, computer network, e-commerce case analysis and other related courses. By learning and mastering the professional knowledge of business technology, business planning, organization and management, and receiving the basic business skills training of e-commerce, I have the basic ability to formulate and implement enterprise e-commerce solutions.
Service-oriented
According to the dominant disciplines and professional characteristics of our college, the success of e-commerce specialty is based on the following two basic points: first, the orientation of talent training should be market-oriented, and all kinds of enterprises and institutions with high-tech and skill backgrounds should be trained into applied talents; Secondly, on the basis of existing disciplines, we should look for the school-running characteristics of e-commerce specialty in our college-compound applied talents across computer technology, economy and management.
E-commerce education in our college should face the society and the market; Focus on the main line of e-commerce, pay attention to basic, applied and practical teaching; Based on Henan, it serves the construction of Central Plains Economic Zone and faces the whole country. Cooperate with large enterprises in e-commerce application, promote e-commerce for small and medium-sized enterprises, implement e-commerce for agriculture, culture, tourism and other industries in the Central Plains, and provide human support to meet their demand for e-commerce talents.
course
Introduction to e-commerce, program design, website design and webpage production, online payment and settlement, e-commerce security technology, computer network, database principle and application, management information system, network economics, network marketing, management principles, macroeconomics, microeconomics, management principles, e-commerce laws and regulations, customer relationship management, logistics and supply chain management, e-commerce case analysis, etc.
Practical link
Organize students to participate in social investigation, professional practice, entrepreneurial practice and graduation practice in combination with teaching. In addition, students also need to participate in reading activities, write academic papers, graduation papers, or curriculum design, graduation design, etc. Strengthen practical teaching, especially practical teaching of hands-on design. Encourage students' extracurricular scientific and technological activities and innovative practical activities to provide conditions for students' extracurricular scientific and technological practical activities. ?