Model essay on business plan of university tea shop 1
I. General situation of the enterprise
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil, etc. Coffee is our specialty, and it's all freshly ground and cooked. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.
Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.
Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the personal situation of the author of the business plan
Third, the market evaluation
1. Target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: 1%
3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests. (Interview Network www.mian4.net)
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise compared with competitors: in the early stage of development, we can adopt different business models and choose the most suitable one.
The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.
Four. Marketing plan:
1, product: same
2. Price:
Italian coffee is medium to large.
Caramel macchiato 24 27 30
Latte coffee 19 22 25
Cappuccino coffee 19 22 25
Mocha coffee 22 25 28
American coffee 15 18 20
Qin Liang series
Iced latte 19 22 25
Iced mocha coffee 22 25 28
Iced American coffee 15 18 20
Coffee frappuccino 2 1 24
Mocha frappuccino 23 26
Concentrated Frappuccino 25 28
Caramel Coffee Frappuccino 24 27
Mango Tea Frappuccino 2 1 24
Vanilla Frappuccino 2 1 24
Chocolate Frappuccino 2 1 24
breakfast
Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish Bread 5-8 yuan
lunch
Vegetable Pie 8 yuan
French sandwich (tuna, smoked chicken) 15 yuan
Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.
Salad (potato, tuna, Caesar) 15- 19 yuan.
Box lunch (barbecued pork, beef with black pepper) 19 yuan
Afternoon tea time
Cheese sticks and bread sticks, 6 yuan.
Cookie 6-8 yuan
Tiramisu 10 yuan
Fruit Cup 6 yuan
Vienna Black Forest Cake 8 yuan
Cheesecake 10 yuan
Blueberry Cheesecake 12 yuan
3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if consumers are with others and waiters can address him or her as Mr. or Ms. * in public, they will feel very respected.
(2) Personalized service: put some publicity materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special interpreters for many consumers who get together. If they are interested, you can introduce them to the names and places of origin of various coffees. It can also participate in the coffee making process.
3. Location:
(1) Location details:
Location area (square meters) Rent or construction cost
(2) The main reason for choosing this address:
(3) Sales method: end consumers
(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as a partnership.
Name of proposed enterprise:
Enterprise employees:
Number of jobs, monthly salary
Manager 13500
Barista 12000
Western pastry chef 12000
Business license and permit that the enterprise should obtain:
Estimated Cost Type (Yuan)
Business license 700
Tax registration certificate 100
Health permit 280
Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc. )
Estimated Cost of Category (Yuan)
National tax 60
Local tax 45
Insurance 480/ person
Salary 7500
Other expenses (utilities, etc.). ) 400
Intransitive verb fixed assets
1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
Seven. Other operating expenses (excluding depreciation expenses and loan information)
Remarks on project cost (RMB)
rent
expense
maintenance cost
registration fee
other
Model essay on business plan of university milk tea shop II
I. Introduction to the Project:
Our store is an entrepreneurial project with less capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of tea shops do not need much working capital, which is very suitable for small enterprises to start their own businesses. The name of our store is coco, which is easy to remember and remember. Our goal is to attract customers and make big profits with the unique characteristics of ordinary tea shops. After a year's fame, brand effect and capital accumulation, we will expand our business to other markets through investigation and pilot, and obtain greater benefits. Through the continuous reform and gradual improvement in the course of operation, we will form a reputation, expand market share and form a chain tea shop.
Second, the product/service introduction:
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.
In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Raw material formula; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.
Third, industry analysis
Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products. Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, you will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special offers.
Market analysis and forecast, competitor analysis and characteristics of our store: At present, the demand is in a large stage, and there is a growing trend in the future. At this stage, most competitors have no characteristics, and a few enterprises with characteristics have not been promoted. Therefore, if enterprises want to occupy a certain market position after entering the market, they must strive to create characteristics and attract people in a unique way. In the course of operation, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.
Fourth, marketing strategy.
1, advertising
As for the company's popularity, we will let customers know the tea language through leaflets, and we will put up posters at the door of the store to inform customers of the recent new products and recent promotional activities. Signs in storefronts use conspicuous colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.
2. Promotion plan
A. Members in 25 yuan/person, one-time consumption in 20 yuan is free, members can enjoy a 10% discount when using the membership card, and they will receive blessings and gifts from our store on their birthdays.
B. It's refreshing to use strange and novel cups and straws.
C. lovers' cups and straws are used. Couples come, you can recommend a couple package and give gifts.
Launch special holiday products and activities in various festivals to attract customers.
E. one-time consumption reaches 15 yuan gives small gifts. Sometimes you can send us a special T-shirt with the name of the store, which not only makes customers happy, but also enhances their popularity.
3. Price
There will be a special price two days before each new product goes on the market, and the rest will be sold at the average market price. Later, if you have your own brand, you will raise the price appropriately.
4. Team management
Every employee should do his job well. In important affairs, the manager will call people to discuss and make decisions.
Step 5 serve
The staff in the store should provide good service, keep a good mood, be careful and polite to customers, and don't lose your temper with customers.
Analysis of raw materials and equipment verb opening a shop
Expenditure analysis of milk tea equipment: ice maker and accessories, milk shake machine, sealing machine, fructose quantitative machine, milk shake machine, POS machine, water purifier, disinfection cabinet, insulated tea bucket, electric water bottle, boiling water machine, induction cooker, etc.
Small utensils include: double-headed measuring cup, stainless steel Japanese bagel, ordinary aluminum ice shovel, stainless steel plate grid, plastic measuring cup (3000CC), sealed jar, cold kettle, pressure nozzle, terry leaking shell, regenerated naked soup shell, double-ear oil grid (encryption), regenerated seasoning cup, manual egg beater, electronic countdown device and 400CC double layer. Steel planer with rubber handle with bottom box, luxury can knife, bean measuring spoon, Taiwan Province egg beater, self-made leaking shell, small measuring cup, measuring cup with cover, snow cup, cup brush, high-efficiency sponge scouring pad, white napkin, Li Hao pure cotton blue towel, Li Hao brown towel, plastic wrap, trash can, mop/absorbent mop, broom/garbage shovel, cutter, etc.
Human resource planning of intransitive verbs
With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.
According to everyone's different advantages and specialties, we arrange the staff of our store as follows: manager Duan Tiansen, who is responsible for purchasing raw materials, ensuring the purchasing quality of raw materials, and controlling the inventory to ensure the normal operation of the store and not accumulating too much money. Wu Dao, with many ideas and flexible brains, is responsible for the trial and research and development of new milk tea products and ensures that a new product is launched every week. Xie Wei is cautious, careful and responsible in financial work, counting income and controlling expenditure. Ma Yuan, diligent, capable, bold and careful, is responsible for the operation and management of products, that is, the preparation of milk tea, ensuring the operation speed and serving customers.
Model essay on business plan of university milk tea shop 3
I. Introduction of the Project
(1) project background
# # Tea was born in Tai 'an District, Taipei in 2007. Adhering to the concept of making every cup of tea with heart and making every customer feel healthier and more delicious, # Tea has developed from a small bubble tea shop in the business circle of National Taiwan University into a boutique fashion tea chain company with nearly 200 stores in Taiwan Province Province in just five years. I admire Chinese mainland's long-standing tea culture, and deeply feel that # Tea entered the mainland market on 20 12, although there are a hundred schools of thought contending in the mainland beverage market, aiming at providing high-quality tea service by joining a chain, so that more people in China can experience the high-quality tea culture in Taiwan Province Province. It is against this background that I wrote this business plan, hoping to help entrepreneurs.
(2) Project introduction
? Brand is the guarantee of quality? . Although some people say that they are not superstitious about brands, they still agree with this statement. Opening a branded tea shop will make consumers feel more at ease. # # Tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development, bringing the healthiest products to consumers is the pursuit of # # all the time.
(3) Market prospect
What is sold now is milk tea, which is one of the favorite drinks for young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between off-season and peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.
# # The target consumers of tea are young people and urban white-collar workers, which is in line with the mainstream consumers of milk tea. Its market segment is the mid-range market, with outstanding quality. With the improvement of people's living standards, the demand for quality is getting higher and higher, and inferior milk tea will inevitably be eliminated. It is an inevitable trend that milk tea tends to be quality.
Second, the industry analysis
(A) the status quo of the industry
The beverage industry to which milk tea belongs is constantly developing, and various products emerge in an endless stream. Milk tea develops rapidly because of its variety and changeable taste. With the emergence of bubble tea in Taiwan Province Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more picky about the quality of milk tea.
The rapid development of tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops fight price wars to win more customers; The other is the quality of high-end tea shop, which has excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle class. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.
(B) SWOT analysis
1, advantage analysis
(1) Milk tea is sold and drunk now. Moreover, most of the products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.
(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and additives. The main ingredients are red beans, peanuts, pearls and raisins. So there is milk tea at the same time? Eat? Among them, other drinks provide a single additive, which is incomparable to milk tea.
(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.
(4) The technical threshold for opening a tea shop is low and the operation is simple. It can be operated in a few days after training, and there are few operators, usually about three.
(5)## milk tea has more than 10 series and more than 100 special products, with wide product range and strong selectivity. # # Milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.
(6)## Milk tea has brand and quality assurance, insist? Zero cream, zero fruit powder? Principles of product development.
2. Disadvantages: analysis of disadvantages
(1) The low threshold of capital and technology for tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, there are many people who can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition is price competition.
(2) The added value of milk tea is low, so we can't dig the connotation worthy of aftertaste.
(3) The business of tea shop depends largely on the location of the shop. Consumers who buy milk tea generally conform to the principle of proximity and will not run far for a cup of milk tea.
(4) The quality of the store's products directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful shops are easily copied by others, making it difficult for shops to operate for a long time.
(5) Due to the propaganda of the media, consumers have misunderstood milk tea and think that milk tea is? Pigment water with essence and sugar? .
(6) Without the ability to research and develop raw materials, we can only passively accept raw materials provided by manufacturers, so that our products are not unique.
3. Opportunity: Opportunity analysis
With the continuous promotion of # # milk tea, what does # milk tea emphasize? Zero cream, zero fruit powder? It has formed a deep impression in the minds of some consumers and used it as a quality standard to measure milk tea. Therefore, as long as the franchisees of # # milk tea spare no effort to publicize and emphasize this concept in the process of opening a store, so that it is deeply rooted in the hearts of the people, consumers will take it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose # # milk tea. ? Zero cream, zero fruit powder? It is USP of # # milk tea, which is a unique consumption proposition.
4. Threats: threat analysis
(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.
(2) Milk tea is a substitute product, and consumers can choose other drinks to replace milk tea. Therefore, to open a # # milk tea shop, we must not only compete with other milk teas, but also compete with other kinds of drinks.
Third, product introduction
# # Milk tea has developed more than 10 series and more than 100 products, which are divided into three types: cold, warm and hot, and have a market all year round. And # # milk tea will launch new products every season, as the main product of this season, to ensure the upgrading of products. # # Milk tea menu can be adjusted freely according to local actual situation and sales situation.
Fourth, the store location.
In addition to the location around the university, we can also choose shops with low cost and great value-added potential from the aspects of regional economic development trend, income level, planning and population quality, and from the aspects of passenger flow, quality and quantity of purchasing power, and quality of shops themselves. Specific reference is as follows:
Location selection of regional stores
A shopping mall/supermarket/commercial pedestrian street in the downtown area
Catering area flavor food street
Recreation area playground/large entertainment plaza/tourist resort
Universities/primary and secondary schools in the campus
Business district office building
There are four factors to pay attention to when choosing a store:
First, the gold content of passenger flow must pay attention to the flow of people, consumer groups and purchasing power. The size of passenger flow directly affects income.
Second, forward-looking site selection pays attention to policy changes such as municipal planning, demolition and transformation, turning obscure places into prime locations and developing business opportunities in lots.
Third, the cost performance of shops is different in lots, surrounding environment and traffic conditions. And the store rent gap is very large. We should fully consider the cost performance of shops. For franchisees stationed in the commercial plaza, besides considering the rental price, they should pay more attention to the management and business model of the shopping mall.
Fourth: the alliance is broken up into parts, and the joint venture with the merchants with good lots and sublet the space, so that the location is good and a lot of money is saved.
In addition, to open a shop, you need to apply for industrial and commercial business license, tax registration certificate and health permit at the industrial and commercial bureau, tax bureau and health station respectively. The price of the license varies from place to place. For details, please go to the place where the license is issued.
Five, store personnel planning
It is best to have three or four storefronts, divided into three classes in the morning, middle and evening, alternating in turn. General store operators should ensure that there are more than two people, and there are fewer people in the morning and evening, and only one person can be arranged on duty. According to the store's performance, a reward and punishment system can also be formulated, and appropriate rewards and punishments can be given according to their performance, which can stimulate their enthusiasm for work.
Six, marketing strategy
When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When business is dull, you can also hold some activities to stimulate the market and increase sales by various means. # # The milk tea company has developed a promotional brochure, which contains cases of holiday activities throughout the year. Managers who don't know how to do the activities can use it as a reference.
Seven. budgetary revenues and expenditures
As shown in the figure:
Store name of investment analysis project
The initial investment in brand joining fee is 20,000 yuan (the top one and five enterprises in the region join, free of joining fee and enjoy more preferential treatment).
Quality deposit (refundable) 5000 yuan
The equipment cost is 9000 yuan.
Decoration fee (depending on the size of the facade) 1 1000 yuan.
The first purchase of raw materials (according to personal circumstances) is 8000 yuan.
The total is 50000 yuan.
Monthly raw material input cost (calculated as a percentage of gross profit) 15000 yuan/month.
The rent (depending on local conditions) is 2500 yuan/month.
Salary of personnel (subject to actual employment) 1200 yuan/person *2=2400 yuan.
Equipment loss 80 yuan/month
Miscellaneous expenses such as water and electricity 1000 yuan/month.
The total is 20980 yuan.
Monthly Income Business Hours 9: 00 am-22:
Average consumption 4 yuan/person
Daily income (according to people's flow) 1200 yuan.
The monthly income is 36,000 yuan
Monthly net profit 15020 yuan.
Annual net profit 180240 yuan.
Eight. Risk and risk management
(1) counterfeit banknotes received: it is best to prepare a banknote detector. Not only those in 50 yuan and 100 yuan need to be checked, but also those in 20 yuan have counterfeit banknotes. Better check it. We should also prevent some people from cheating in payment.
(2) Missing the bill: When there are many people, don't panic when guests rush over to prevent someone from taking drinks without paying.
(3) Theft: Take anti-theft measures and install surveillance cameras conditionally.
Nine, long-term planning