As an international metropolis, Guangzhou's urban culture is very diverse. However, when it comes to the most cultural carrier with Guangzhou characteristics, most people will think of Cantonese opera. Therefore, the cultural activity logo of Guangzhou Asian Games adopts Cantonese opera facial makeup as the creative source, and refines the characteristics of Lingnan culture from the shape and color. The design takes the Hua Dan style of Cantonese Opera as the main image, which fully embodies the unique charm of Lingnan culture.
Cantonese opera is a unique traditional opera in Lingnan, and the prototype of cultural activity symbols of Guangzhou Asian Games is taken from Hua Dan's face in Cantonese opera. Hua Dan's Facebook logo vividly interprets Hua Dan's flying spirit and touching eyes, with strong Lingnan charm and distinctive artistic features. The logo design symbolizes that the Guangzhou Asian Games will welcome guests from all over the world with an open attitude, and expresses that the Guangzhou Asian Games will not only become a grand gathering of Asian multicultural exchanges, but also show unique and wonderful Lingnan cultural activities for domestic and foreign guests.
Environmental protection signs exchange environmental protection hearts for green smiles.
The environmental symbol of Guangzhou Asian Games is a smiling face with curly green leaves, bright and cheerful, which connects the feelings between man and nature with a smile. Smiling faces, green leaves and the earth blend into one, presenting a vibrant, happy and harmonious world. The originality of the environmental logo of Guangzhou Asian Games comes from the following aspects: sports make human beings grow healthily and become stronger; Environmental protection concept, sustainable development of the earth, endless life. The logo is shaped like a bright smiling face, which connects the feelings between man and nature with a smile. Arc is the symbol of the earth. Smiling faces, green leaves and the earth are integrated, expressing a vibrant, happy and harmonious world and conveying the idea of advocating green environmental protection in hosting the Guangzhou Asian Games.
When Zhao Jian deconstructed the creativity of this sign, he also pointed out that the smiling face symbolizes not the human smile, but the green and natural smile. He believes that green nature is alive, and human beings should exchange an environmentally friendly heart for the most sincere laughter of green nature, which is the connotation of environmental protection concept.
The Red Heart in Volunteer Logo Action
Designers hope to combine the dedication of "love" with fearless "action" and use "heart" and "foot" for visual interpretation.
"Come together, more exciting!" This slogan is a call to all volunteers who want to participate in and serve the Asian Games. The volunteer logo of Guangzhou Asian Games is the image display of volunteer slogan. The logo combines the "love" that is willing to contribute with the "action" that is not afraid of hardship, emphasizing "more action with heart"; Logo design combines "heart and foot". The red heart is a symbol of volunteers' simple smile and sincere service. And the foot below the heart represents the actual action. Volunteer logo arouses people's hearts, represents the excellent service and friendly actions of volunteers, and is full of strong appeal, calling on everyone to hold a more wonderful Asian Games together.