Truth is the lifeline of news, and the pursuit of news truth is not only the basic requirement of Marxist news view, but also indispensable for the development of journalism. The basic principle of a qualified journalist's work is to insist on the authenticity of news, reflect the essence of social life with real news reports, fabricate news without hearsay, go deep into the news scene to study the details of events and reveal the essence of events. Under the new situation, under the guidance of Marxist journalism, we should truly and accurately report specific facts, be generally true and substantially true, and strive to tap the law of development and change of things, so as to grasp the mainstream of social life. ?
To fundamentally put an end to false news and maintain the authenticity of news, we must firmly establish and practice the Marxist view of news, take objective truth and accuracy as the life of news propaganda work with a highly responsible attitude towards the party and the people, earnestly safeguard the lofty prestige of news work, build a defense line against false news and ensure the authenticity of news. In practical work, editors and journalists should overcome their impetuous, utilitarian and curious mentality and not publish or reprint unverified manuscripts; The media should persist in starting from the ideological source, information source, interview source and management source, correct the mistakes in ideology, interview style, business management and system implementation, find their own pain points, difficulties and focus points, earnestly rectify them, ensure the truth and accuracy of news, and prevent the generation and spread of false reports. ?
? 2. Help to improve the ability of public opinion guidance?
Adhering to the correct orientation of public opinion and promoting social development with news reports are the direction of journalism. Marxist view of journalism holds that the news media should base themselves on the nuances, think from the overall situation, praise the light with news reports, expose the ugliness, restore the true colors of society, fully reflect people's voices, and guide the public with correct public opinion guidance. In June, 2008, General Secretary Hu Jintao emphasized that with the rapid development of social economy and the progress of science and technology, information transmission and access are getting faster and faster, and the role of news and public opinion is becoming more and more prominent. Doing a good job in news propaganda is not only related to the overall situation of the party and the state, but also to the overall situation of reform, opening up and economic and social development. This further illustrates the importance of adhering to the Marxist view of journalism and correctly guiding public opinion during the period of new media prosperity. ?
In order to effectively guide news public opinion, we must follow the news law in news communication activities, create a scientific guiding mechanism, proceed from the reality of multi-level public opinion, and grasp the new trend of media differentiation, objectification and diversification. Party newspapers and magazines, radio and television stations as the mainstream, integrating online media, urban media and other propaganda media, taking the development of mainstream media as the strategic focus, effectively enhancing the attraction and appeal of mainstream media propaganda, and building a new pattern of public opinion guidance with distinctive features, complementary functions and wide coverage. Practice has proved that to truly and effectively guide public opinion, we must make our subjective wishes meet the objective needs of the people to the greatest extent under the guidance of Marxist journalism. Only in this way can the news media fulfill the lofty responsibility of effectively guiding public opinion. ?
3. Conducive to the unification of the two benefits?
Under the condition of socialist market economy, it is understandable that the media pursues economic benefits, but it does not pursue economic benefits. The media has lost its foothold in the fierce economic and news competition. However, the political nature, mouthpiece, propaganda function and public opinion-oriented function of news determine that the media must put social benefits first. Therefore, in the new media environment, in order to achieve the unity of economic benefits and social benefits, we must pursue economic benefits on the premise of ensuring social benefits first, which is also the basic requirement of Marxist journalism. ?
Marxist journalism view holds that social benefits must be put in the first place in news information dissemination activities. Because the news media is an important tool for social construction, it shoulders the great mission of safeguarding the interests of the country and the people, guiding public opinion and meeting the needs of the country's development and audience. News media reports and propaganda must correctly guide the public and promote the healthy development of social politics, economy and morality. However, it is undeniable that emphasizing social benefits does not mean that economic benefits can be ignored or ignored. Only by making high profits through effective management can the media provide sufficient funds for its sustainable development. Therefore, a truly excellent media should always have the same economic and social benefits. World-famous media are all double-effect. In order to meet the needs of globalization, China's press must take promoting human values and building a harmonious world as the purpose of external reporting, and take promoting advanced socialist culture and promoting socialist values as the guidelines that must be followed. In particular, some commercial websites and institutions that are new to the media industry must strengthen the study of Marxist news concept, so as to keep constant and change constantly, spread positive and healthy content in related business activities, and avoid bringing negative and adverse effects to society. ?
? What is the basic connotation of Marxist journalism?
Marxist journalism view is a brand-new proletarian journalism view, which is formed on the basis of criticizing bourgeois journalism view, and is an overall view of news communication activities and news phenomena from the perspective of Marxist theory. The core of Marxist journalism view is the basic Marxist viewpoint on the nature, laws and principles of proletarian party journalism, and it is the embodiment of Marxist world outlook, outlook on life and values in the field of news communication. Its main function is to tell journalists to look at the phenomenon of news communication with materialistic views and methods and to understand various problems in news communication activities. ?
The development of Marxist journalism has gone through a long process, which was laid by Marx and Engels, inherited by Soviet Union communist party represented by Lenin, and carried forward by the Communist Party of China (CPC) represented by Mao Zedong. In the early days of Marxist journalism, its main contents include people's newspaper thoughts, freedom of press and publication, authenticity of news reports, proletarian party newspaper thoughts and so on. Later, with the widespread spread and development of Marxism in China, the Marxist concept of journalism became increasingly rich, and gradually formed a news concept system with China characteristics, namely, the concept of party spirit in party newspapers, the concept of carrying out newspaper criticism, the concept of freedom of the press, the concept of public opinion guidance and supervision, and so on. It can be seen that the rapid development of Marxist journalism in China has a strong guiding role in the rise of journalism in China. Today, with the rapid development of new media, it is of great practical significance to thoroughly study the Marxist view of journalism and deeply understand its essence and essence, so as to put an end to false reports, improve the ability of guiding public opinion, give priority to social benefits and strengthen the construction of journalistic professional ethics.