Enterprise concept is an important content of enterprise culture, the crystallization of enterprise spirit activities and wisdom, and the essence of the promotion and summary of enterprise practice results. It is not only an ideological system sublimated by enterprises to adapt to the internal and external environment, but also an ideological weapon to guide the development of enterprises. Among them, the entrepreneur's idea occupies the core position in the enterprise idea, which determines the future development direction and height of the enterprise.

Second, the status of ideas in enterprises

It is not so much the creation of enterprises as the creation of ideas, and the transformation of enterprises is, in the final analysis, the transformation of enterprise ideas. An enterprise without thought is like a walking corpse without soul vitality; Enterprises without ideas, like ships without a course, will eventually be swallowed up by the ocean of economy; Enterprises without ideas will lose the motivation to develop; An enterprise without ideas, like a building built without an ideological foundation, will eventually collapse. Therefore, whether there is a concept of enterprise and whether there is a correct concept is the primary issue related to the survival of enterprises, and it is the strategic source factor that gives priority to and determines all other tangible substances.

Third, the importance of corporate philosophy

1, correct thinking. It is a street lamp that guides enterprises to develop in the right direction, and it is also the ideological basis and source of formulating enterprise development goals. On the contrary, wrong ideas will ruin the development prospects of enterprises.

2. The concept of advance. The idea of an enterprise should be ahead of the enterprise's practical activities, not behind the enterprise's practice, and the degree of advancement determines the height and level of the enterprise's future development.

3. The concept of being close to reality. Thought comes from practice and must return to practice at the same time. On the contrary, it will become empty preaching, and only ideas rooted in practice are urgently needed by enterprises. It also determines the style of each enterprise, for example, the concept is exaggerated, and the enterprise is bound to? Puffiness? The concept is close to reality, and the style of enterprise development is bound to be stable and effective.

4. The concept of * * * knowledge. A person's ability has three levels and realms: (1) self-knowledge; (2) foster strengths and avoid weaknesses; (3) Create an idea and lead a group of knowledgeable people to fight for it. Therefore, the concept of an enterprise, recognized by everyone, will naturally develop into an invisible force, which is the fundamental basis for the enterprise to have cohesion and centripetal force, in order to be invincible. On the contrary, people were distracted and collapsed without fighting.

5. The concept of decision-making. Enterprise concept is not empty knowledge. Whether you admit it or not, it exists in every link of the enterprise decision-making process, from strategic decision-making to specific work decision-making. It silently affects the decision-making of enterprises, and then determines the decision-making results.

6. The concept of management. The level of enterprise management first depends on the correctness, advancement and effectiveness of enterprise management concept.

7. Management concept. Business philosophy refers to a deep understanding of the market and customers, which determines the level and level of enterprise management in a certain sense.

8. The concept of faith. The belief in a certain goal is composed of the most basic conceptual elements, which is the cell of belief. The entrepreneur's belief is materialized into the enterprise goal, which profoundly affects and determines the fate of the enterprise.

Fourth, the source of the correct enterprise view

1, the correct concept first comes from the continuous summary and promotion of enterprise practical experience.

2. The correct idea comes from widely absorbing all kinds of effective information.

3. The correct concept also comes from the valuable suggestions and ideas of front-line staff.

4. The correct concept comes from the macro-orientation and policy inclination of governments at all levels.

5. The correct concept comes from the feedback of corporate customers and the reaction of the market.

Five, the standard to test whether the enterprise concept is correct or not

The only criterion to test the correctness of enterprise concept is enterprise practice.

To sum up, corporate philosophy occupies a core position in the development of enterprises, which profoundly determines the future fate and future of enterprises.

Enterprise concept is the representative of the enterprise in the process of continuous operation and long-term development, which inherits the fine tradition of the enterprise and adapts to the requirements of the times, is actively advocated by entrepreneurs and consciously practiced by all employees. Enterprise belief can effectively stimulate the vitality of enterprises and promote the group spirit and behavior norms of enterprise production and operation.

(A) the importance of corporate philosophy

The enterprise concept under the condition of market economy is the concentrated expression of group consciousness and mental outlook formed in the process of enterprise operation, which is used to guide the behavior orientation and judgment standard of enterprises and employees, make it the spiritual pillar and internal motivation for employees to widely recognize and accept and fight for it, and gain a foothold in the market competition process. A successful enterprise is inseparable from its corporate philosophy, which exists in every field and every link of enterprise activities and is the value system realized by all employees of the enterprise. In other words, enterprise philosophy plays an important role in determining the success or failure of an enterprise. Therefore, enterprises should establish a clear, positive and deep-rooted enterprise concept.

(B) the problems of corporate philosophy

Many enterprises have not entered the market economy for a long time, and the market economic system is still not perfect. Some enterprises have the problem that their ideas deviate from the market requirements, which leads to the lag of operating mechanism. Specifically:

1. Enterprise concept construction has not been popularized. Some enterprises lack the research on enterprise concept, do not achieve systematic standardization, lack in-depth thinking, and do not study enterprise concept as a stable value system and fundamental enterprise concept. Therefore, it is impossible to talk about the promotion of enterprise management by enterprise concept.

2. Some enterprises * * * more than personality when refining ideas, lack of characteristics, which is manifested in the lack of broad vision of corporate ideas, low realm, lack of market and customer-oriented ideas, and standardized employee behavior.

(C) How to refine the corporate philosophy

Corporate philosophy has the following characteristics: long-term, instructive, behavioral and directional. It is not a few empty slogans or pale sermons, but a clear enterprise development strategy, the responsibilities of managers and the code of conduct of employees. The enterprise concept based on the above connotation must have powerful functions such as guidance, infiltration, cohesion, motivation, radiation and easy identification.

To refine the concept of enterprise, I think we should start from the following aspects:

1. The concept of personalized enterprise is abstract to some extent, so it should be personalized for consumers to identify and remember, so as to have its own characteristics in the same industry.

2. Although the concept of socialization must be personalized, it must be recognized by the society. Therefore, the refinement of enterprise concept must be consistent with the values, morality and aesthetics of the public and consumers, so as to gain public recognition and high visibility and reputation.

3. What is the humanistic enterprise view? People-oriented? The fundamental purpose is to stimulate the sense of mission, enthusiasm and creativity of employees, so that all employees can be respected and trusted, and create a good atmosphere and environment for enterprises.

4. The concept of market-oriented enterprise is a tool to guide its business activities, which is not only a process of meeting customers' needs, but also a process of competing with peers. Therefore, corporate philosophy should tend to be market-oriented.

5. Concise enterprise philosophy is a high generalization of enterprise values. Its literal meaning must be concise, and its connotation must be rich and easy to remember and understand. Therefore, the concise, clear and novel enterprise concept will be more deeply rooted in people's hearts.

(D) the core concept of the enterprise

Including: enterprise mission, enterprise concept, enterprise spirit, enterprise style, enterprise market view, enterprise development view, enterprise talent view, employee code of conduct and so on.

1. Corporate core concepts such as corporate mission, development concept and self-planning, vision and goal of benefiting society, etc.

2. Corporate philosophy, such as: starting with every success. Pursuit of Excellence, etc.

3. Enterprise spirit, such as pioneering, innovative, realistic and dedication.

4. Strict and pragmatic, unity and innovation and other corporate styles.

5. Enterprise market outlook, such as: quality first, sincere cooperation and win-win.

6. Enterprise development concepts, such as: leading technology, people-oriented, sustainable development, etc.

7. Enterprise talent concept, such as: knowing people and making good use of them, giving full play to their talents, putting morality first and taking talents as an example.

8. Staff code of conduct, such as: honesty and civilization, law-abiding, honesty and integrity, full of gratitude, courage to challenge, etc.

(E) the spread of corporate ideas

Enterprises build their own unique enterprise ideas in business practice, and how to spread the enterprise ideas is also the most important thing on the road of enterprise development.

1. Internal communication: Cultural identity can only be achieved through conceptual identity. All employees should be actively organized to learn the enterprise concept, widely publicized and popularized, and the connotation and spirit of the enterprise concept should be deeply understood.

The core is that the deeper the employee's participation, the higher the concept consciousness and the stronger the cohesion of the enterprise.

For example, we will carry out knowledge contests with corporate philosophy as the content to strengthen employees' understanding and recognition of corporate philosophy.

Such as: speech contest, internal activities, etc. I love the enterprise, and the enterprise is in my heart? And other activities, to promote the propaganda of corporate philosophy, so that corporate philosophy is deeply rooted in the hearts of the people.

2. Personalized and identifiable communication:

The concept of enterprise should express the abstract theory with a series of visual elements, which makes the concept of enterprise more personalized, expressive and communicative, and is convenient for consumers to identify and remember.

Enterprise concepts such as enterprise mission, enterprise concept, enterprise spirit, enterprise style, enterprise market view, enterprise development view, enterprise talent view, employee code of conduct, etc. should be publicized through mass media or advertisements at an appropriate time, attracting the public to spread widely through vivid pictures, expanding the image power of enterprises and generating social benefits.

Make use of all kinds of publicity tools and opportunities, through meetings, activities, newspapers, networks and other carriers, vigorously spread corporate values, publicize people and things that practice corporate values, especially typical stories and events that reflect corporate ideas, through these enterprises? Flag? And then what? Influence? To spread it.

Any enterprise should have its own distinctive corporate philosophy, so as to generate a strong spiritual force, and effectively spread it to be recognized by the market and society, and promote the continuous development of enterprises.