Main academic papers (since 2002) Huang Jing, Wang Xingang, Tong, the influence of space and social distance on the evaluation of wrong brands, China Soft Science, 20 1 1.7 Huang Jing, Tong, Wang Xingang, classification, definition and measurement of entrepreneurs' front-office behavior deviation, Journal of Business Economics, 20 1 1. 1/Huang Jing, Wang Xingang, Tong 2011.1Huang Jing, Zeng Yifan, Communication Strategy of Brand Relationship Renewal Based on Ability and Integrity Breaks, making scientific decisions. The Influence of SME Leaders' Reputation on Customers' Purchase Intention, Luojia Management Review, 20 1,1Huang Jing, Yao Qi, Nan Zhou, the Influence of Brand Relationship Criteria on Brand Relationship Renewal Intention, Economic Management, 20 10.3 Huang Jing, Wang Xingang, Zhang Sifei, entrepreneur. 20 10,5 Huang Jing, Lin qinglan, consumer-brand individual and social emotional dimension research, journal of Wuhan university, 20 10.3 Huang Jing, Joline, Hongliang, the influence of consumer churn types on brand relationship breaking intention, statistics and decision, 20 10. 19 Huang Jing. Evolutionary logic of brand relationship solutions: based on the exploration of China people Huang Jing and Wang Xingang, research on the generation mechanism of marketing innovation of two-oriented social enterprises, statistics and decision, Huang Jing and Xiong Wei, the influence of wrong brand investment on consumers' willingness to renew relationships, China Soft Science, June 2009, Huang Jing and Zhang Sifei, innovative marketing model to promote consumer demand, Guangming Daily, theoretical edition, July 2, 20091. Huang Jing, Wang Xingang, Marketing Innovation of Two-oriented Society, Journal of Wuhan University, 2009,3-1,Huang Jing, Lin Qinglan, Consumer's Personal Emotion and Social Emotion-Brand: Theoretical Review and Prospect, Journal of Wuhan University, 2009,3-1,Huang Jing, Chen Shaoquan, Study on the Origin Image of Hubei Brand. Study on the Shaping of Corporate Brand Personality, Journal of Wuhan University, 2008.6, Huang Jing, He Haotian, Research on the Strategy of Improving the Scientific and Technological Image of Hubei Province, Journal of Wuhan University, 2008.4- 1, Huang Jing, Wang Zhisheng, Study on the Influence of Consumer Regret on Word-of-mouth Communication in Satisfied Situations, Journal of Business Economics, 2007.2, Huang Jing,, Consumers. Foreign Economy and Management, July, 2007, Huang Jing, Yang Yang, Journal of Marketing Science, User Innovation Toolbox and Customer's Willingness to Participate in Innovation, September, 2007, You Bing, Huang Jing, Theoretical Evaluation of Broken Brand Relationship, Luojia Management Review, Vol./kloc-0, 2007 (/kloc- April 2007-1You Bing, Huang Jing, Xiong Wei, Perception and Measurement of Consumer's Psychological Contract in Brand Relationship, Economic Management, Frame 6 of Huang Jing and Lei in February 2007, Influence of Brand Relationship Tendency on Consumer's Attitude and Behavior, Journal of Marketing, Vol.2, No.3, 2006, Huang Jing and Li Bingxin, How do celebrity advertisements win the trust of the people? Pku business review, Huang Jing and Li Bingxin, May 2005, Comparative Study of Experience Marketing and Service Marketing, China Finance and Economics Publishing House, Huang Jing, September 2005, Creating a People-oriented Corporate Culture, Economic Daily, 2004, 1, Wang Lijun: Building a Brand Community, Business Times, 2004.509.000000000105 Enterprise Management 2003.9 Huang Jing, Zheng Li, Research on Emotional-Behavioral Loyalty of Customer Brand Relationship, Economic Leadership Characteristics of Corporate Culture Based on People-oriented, Journal of Wuhan University, 2003.5 Huang Jing, Peng Huadong Refine Brand Core Value: An Important Way to Extend Brand Validity, Scientific and Technological Progress and Countermeasures.2003.20010000000005 Journal of Wuhan University 2003.5- 1 Huang Jing, internal marketing and people-oriented corporate culture, economic management.2002.4 Huang Jing, Zeng Fue, diversified enterprise.
Published works (since 2000) 1. Database Marketing (4th Edition), Machinery Industry Press, 20 1 1. 102. New product management editor of Huazhong University of Science and Technology Press, 2009+065438+. 2008. 1 1.4. Editor-in-Chief of New Product Marketing, Higher Education Press, 2008. 1.5. Editor-in-Chief of Brand Management, Wuhan University Press, June 2005. Monograph People-oriented Corporate Culture, Wuhan University Press, September 7, 2003. Product editor-in-chief
Presided over scientific research project (2000-present) 1. He is in charge of the National Natural Science Foundation (20 12-20 15): Lindsay Behavior of Enterprise Leaders and Brand Performance of Enterprises: Relationship, Mechanism and Management Logic II. Presided over the National Natural Science Foundation (2008-20 10): Study on the Continuation of Broken Consumer-Brand Relationship III. Presided over the National Natural Science Foundation (1998-2000): Quantitative Research on Corporate Culture Standards 4. Presided over the Social Science Fund of Hubei Province (2007) 5. Hosted the Humanities and Social Sciences Fund of Wuhan University (20 1 1-20 13): Research on the effectiveness standard of Lindsay's behavior based on brand performance improvement; 6. Hosting Wuhan University Project (2003-2005): Research on the Reform of Current Marketing Curriculum System and Teaching Methods; 7. Presided over the project of Wuhan University (2003-2005) and set up a special fund. 8. Hosting the horizontal project of the enterprise (2002-2006): Wuhan Cable Radio and Television Network Price Raising Demonstration. 9. Responsible for the horizontal project of the enterprise (2009-20 10): Research on brand system management of Yellow Crane Tower 10. Hosting the horizontal project of enterprises (20 10- research1(since 2000), the influence of negative emotions and persuasion strategies on the willingness to renew brand relations, the second prize of excellent papers in the 201academic annual meeting of Hubei Marketing Society (201/kloc-) 2. The influence of wrong brand investment on consumers' willingness to renew their relationship. Excellent Paper Award of China Marketing Science Annual Conference (2008) 3. Perception and Measurement of Consumer Psychological Contract in Brand Relationship, Second Prize of Excellent Papers of Hubei Marketing Society (2007) 4. Regression and Prospect of Brand Relationship Fracture Theory, Excellent Paper Award of China Market Society (2006) 5. Wuhan University Undergraduate Teaching Quality Excellence Award (2002) 6. Excellent graduate tutor of Blue Moon in Wuhan University. 7. Hubei Provincial Department of Education Excellent Social Practitioner of Hubei University Students in Summer (2009); 8. "Excellent Tutor of the 5th" Challenge Cup "China University Student Entrepreneurship Plan Competition (2006); 9. Excellent Tutor of the Third College Students' Entrepreneurship Plan Competition of Wuhan University (2006); 10. Excellent Instructor of Wuhan University Students' Summer Social Practice Activities (2005)