Key content

1. 1 Basic connotation and core concept of marketing

1.2 evolution of marketing orientation

1.3 marketing and customer satisfaction

1.4 Research History of Marketing Psychology

1.5 the research object of marketing psychology

1.6 the significance of learning marketing psychology

basic concept

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Chapter II Market Consumption Demand and Consumption Structure

Key content

2. 1 market consumption demand

2.2 The basic connotation of consumption structure

2.3 Related theories of consumption structure

2.4 China consumption structure analysis

2.5 Consumption structure and marketing psychology

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Chapter III Marketing and Consumer Psychology and Behavior

Key content

3. 1 Consumer's demand and purchase motivation

3.2 Consumer's Personality and Consumer Behavior

3.3 Self-image and consumer behavior

3.4 Consumer learning and learning theory

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Chapter IV Marketing and Consumer Culture

Key content

4. 1 Basic meaning of consumer culture

4.2 Marketing and China Culture

4.3 Marketing and Reference Group

4.4 Marketing and Social Stratum

4.5 Marketing and Consumer Fashion

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Chapter V Market Analysis and Marketing Psychology

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Chapter VI Market Survey

Chapter VII Marketing Innovation Concept

Chapter 8: Consumer buying behavior and promotion mode in marketing.

Chapter 9 Advertising Psychology and Marketing

Chapter 10 Supermarket Marketing and Customer Psychology

Chapter 1 1 Personnel Promotion in Marketing

Chapter 12 psychological quality of marketers and its evaluation

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