Example of college students' business plan 2000 words 1. Project strategy
entrepreneurial environment
Open a distinctive coffee shop near Nanjie, where all kinds of people are concentrated, and provide various grades of coffee and cakes, so that students, ordinary workers and white-collar workers can find coffee suitable for their own consumption level; Provide elegant and independent private rooms for couples or business people to have their own private space.
(B) their own strengths and weaknesses
1, advantages:
(1) My family has been doing business since childhood. I knew how to open a shop since childhood, and I was not afraid of strangers, so I could communicate with people better. I have also received many years of basic education, and have relatively perfect basic knowledge and personality.
(2) College students are one of the most innovative people. We college students are often full of hope for the future, with young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers".
(3) "Policy advantage" is one of our advantages. Preferential loans, tax reduction and exemption, legal protection and other policies tilt and support. It is a great guarantee for our college students to start their own businesses smoothly.
(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various people. At the same time, I like coffee very much, and I will taste it.
(5) After four years in school, some like-minded friends from many majors can form an entrepreneurial team. Everyone will have their own advantages, so that when the entrepreneurial team is formed, there will be synergy. Because of a certain emotional foundation, the stability of the team is relatively better.
2. Disadvantages:
(1) is eager for success, lacking market awareness and enterprise management experience. Although he has mastered some book knowledge, he still lacks the necessary practical ability and management experience. In addition, due to the lack of sufficient understanding of the market and marketing, it is difficult to be competent as an enterprise manager at once.
(2) The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although I have seen some management knowledge in school, I am lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on.
Second, the market analysis
(A) Analysis of the status quo of coffee industry
Coffee terminal sales markets are: coffee and western fast food chain stores, star-rated hotels and western restaurants in turn. Among them, cafes and western fast food chains are mainly composed of Shangdao coffee, Starbucks coffee, real pot coffee, McDonald's and Pizza Hut. The average monthly sales of these chain stores are 2 1. 18 tons, accounting for 30. 18%, followed by the average monthly sales of star hotels 16.47 tons, accounting for 23.47%, and the average monthly sales of western restaurants are 65,438 tons. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.
(2) Market research
The survey results show that consumers think that the price of a bottle of coffee is 3 1-50/-and 50 yuan has the highest proportion, reaching 39.0%; Secondly, it is considered that the most suitable ratio of the price of each bottle of coffee is 5 1- 100 yuan, which is 28.6%. 18.7% chose the following 30 yuan; 9.8% consumers think that the price of a bottle of coffee is 10 1- 150 yuan; Few consumers choose other price ranges. From the survey data, it can be concluded that consumers think it is appropriate to set the price of each bottle of coffee at 3 1- 100 yuan.
/kloc-among consumers aged 0/8-25, 44.0% think that the price of a bottle of coffee is between 3 1-50 yuan; It is considered that the most suitable proportion of consumers who set the price of each bottle of coffee at 5 1- 100 yuan is 26.8%; It is considered that the most suitable proportion of consumers to set the price of each bottle of coffee below 30 yuan is18.5%; Consumers in other price ranges have fewer choices.
The higher the income, the higher the consumer's acceptance of the price of coffee products.
(3) the target market of the product
The target group is people between the ages of 18 and 40. Provide coffee and cakes suitable for students, ordinary workers, white-collar workers and other consumption levels; At the same time, elegant and independent private rooms are set up, so that couples or business people can have their own private space.
Third, marketing strategy.
(A) Analysis of financial situation
1. The initial expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on.
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, water and electricity fuel expenses, fixed capital, depreciation expenses, miscellaneous expenses, etc.
3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves.
4. Daily operation financial budget and analysis
According to the budget analysis and investigation, we can preliminarily determine the market capacity, and we can also see that the price of each cup is between 3 1- 100 yuan, so we can roughly estimate the total daily turnover of about 2,000 yuan, the yield is 70%, and the gross profit 1400 yuan. It can be calculated that the payback period of investment is about one month.
(B) coffee shop staff expansion goals
Manager1;
Administration and Personnel Department: Director 1, Archivist1;
Accounting department: 1 minister, 1 accountant, 1 cashier;
Marketing Department: 1 Minister, 3 members;
Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders; Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs;
(3) the purpose of this department:
Limited dining, unlimited service. Be polite and warm to others. Exquisite cooking and willing to innovate. Open source and reduce expenditure, increase financial resources.
Example of business plan for college students: 2000 words 1. Prospect analysis
Tourism market analysis
Analysis of catering market
Second, the network market analysis
Internet has covered the whole world, shortened the distance between people and brought a lot of convenience. However, many websites failed to survive, and were quickly eliminated by the network market and drowned in the network wave.
1. Many sites don't pay attention to profit points and profit cycles, just want to make money, and are not good at choosing business models and profit models;
2. The website information update speed is slow, and the information is not attractive;
3. Without its own characteristics, the letter is unclear, and it lacks a certain atmosphere and feeling;
4. The service level is not high and the function is incomplete;
5. Failure to catch customers
Third, the strategic analysis of the website
What does (1) offer?
1. To achieve greater development, we must attract a large number of netizens, tourist attractions, travel agencies and hotels to provide convenience for tourists who want to travel to the Soviet Union.
2. Provide a map of Suzhou tourist attractions and hotels;
3. Provide the latest tourist routes;
4. Market analysis
5. Introduce various preferential information.
(B), the factors of success
1 Good business action model and profit model;
2. Valuable consulting information and market analysis.
3. Fair and reasonable
order online
5. The website has a wide range of people and is easy to operate and manage.
6. Make full use of the participation of netizens, merchants and interactive works.
7. This website is based on people's interests in tourism and food.
8. Netizens can order food and travel in groups directly from this website.
3. Why make a profit?
Xiajiangnan Tourism Network is a tourism website integrating consultation, entertainment, leisure and business.
The area focusing on customers and businesses is a leisure area for people after their leisure time, and it is the first choice of modern life. The potential of helping others is enormous, which brings the following benefits to travel agencies and hotels:
1, and achieved great economic and social benefits.
2. The popularity has increased rapidly.
3. Bring more customers to the dealers.
4. Assist merchants to enter the network marketing industry, and make the services of individual merchants more comprehensive.
5. At the same time, it also brings various benefits and conveniences to customers.
Fourth, the column structure of the website
1. Wu culture
2. Suzhou scenic spots
3. Booking service
4. Paradise Forum
5. Tourism knowledge
6. Food culture
7. Information Square
8. Member registration: personal registration and business registration.
9. Service area
Verb (abbreviation of verb) website design
The layout design of web pages directly affects the efficiency of the website. In order to avoid being similar to other websites and being submerged in the ocean of the network, this website will design a unique and unforgettable interface.
1. Optimize the view design and insert animation, but the number should not be too large.
2. Illustrated pictures, reasonable collocation of color pictures and words, pursue the unique taste of this website while maintaining the overall consistency of the webpage, and create some bright spots.
3. The design of navigation bar makes the organization of the whole website clear and ensures that the page is not monotonous.
4. Website design really takes customer service as the core.
5. Add new information every day in a timely and regular manner.
Six, the characteristics of the wind shop
Personalization, flexible application, powerful function, expansibility and practicality. Good publicity effect, low cost, excellent service, guaranteed maintenance, simple operation, based on service, and improving people's living standards.
Seven. Maintenance of website
1. Monitor from time to time. Software and hardware problems, timely assessment, within 24 hours to solve.
2. Back up the data on the first day and optimize the database design.
Eight. Business matters
1 The publicity work establishes links with major websites, and the precautions are the same as those of search engines.
2. Keep in touch with merchants, get their support, and get web materials and market information.
3. Improve the popularity of the website through the information provided by the successful wind station scanning, and cooperate with the related activities of the merchants to increase the credibility of the website. Enrich the content of the website, increase the promotion efforts, and attract the attention of Suzhou people and tourists to the Soviet Union. Let the website run in a short time and prepare for the future profit of the website.
Nine. financial analysis
(1) expenditure
1. Maintenance cost
2. Equipment cost
3. Personnel salary
4. Promotion expenses
(2) Income
1. Advertising revenue
2. charge VIP fees for registration
Sell tourist goods
4. Agency business
Abstract: Milk tea has a good development trend and great potential. Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1. Your operation must have its own characteristics. There is no market for products without characteristics.
2, your quality is better, and your taste is consistent. I have come into contact with many of your colleagues and have been very successful in this respect.
3. Small shops should also be managed professionally.
4. Keep abreast of consumers' preferences and peers' products, and adjust your products and tastes in time.
Entrepreneurial organization settings:
Tea shop is a good project, with low capital investment, wide consumers, fast recycling cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, it doesn't need much liquidity, which is very suitable for your own investment.
The frustration of starting a business is inevitable, and good business will inevitably have competition from peers. Although customers will come to his store for consumption in a short time, which will have a certain impact on my business, customers will compare and they will eventually think that my products taste better and healthier.
Senior housekeeper comments: People in the 1970s drank boiled water, people in the 1980s drank cola, and people in the 1990s liked milk tea. A cup of 2, 3 yuan money foam tea, what a big business opportunity, can you still invest? Bubble tea shop has little investment and little risk, but the return is not low. The average daily sales amount is from 800 yuan to 1 1,000 yuan. On-site production of bubble tea with a shelf life of 6 hours. It has an advantage in freshness. It can be heated in winter and chilled in summer. There is business all year round. To open a bubble tea shop, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology. Generally, a tea shop can recover its cost in a few months, and the fastest is two or three months. But this is also closely related to operators. At present, it is normal for a mature store to sell 800 yuan to 3,000 yuan a day, and the average monthly net profit of franchise stores is at least 5,000-8,000 yuan. My delicious food originated in Hong Kong, and its style, decoration and publicity are unique in the whole domestic milk tea industry. It is a project worthy of consideration for small and medium-sized investors when starting a business. A store with stable staff, strong milk tea flavor, soft pearls and many repeat customers is also a good choice.
First, buy tea shop equipment.
Because we don't join other people's shops, we have to buy everything ourselves. Because we are a small business, we should try to find a good and cheap source of goods, and if we can't purchase good equipment, we will not only waste hundreds of dollars, but also lose many long-term customers. Don't be careless Matters needing attention in the specific use process will be listed in another article.
1, sealing machine
It is sold in shops selling cooking machinery and sealing equipment. ) It is equipped with a counter. Every letter, the counter will count, regardless of whether the power is connected or not. This is a mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, but where it is pulled off, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.
2. Sealing film
(The place where the sealing machine is sold will generally be matched with it. When buying, you should pay attention to the fact that the sealing film should not be too thick and easy to seal. When inserting, it will be difficult to insert the straw, insert it too hard, or drop the milk tea, or accidentally insert the cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.
3. Cup
Plastic products, plastic bags, etc. They are sold in shops, as well as sealing films, straws and so on. It is also sold in the store that sells sealing machines. ) generally 2000 boxes, unlimited sales. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.
Step 4: straws
Plastic products, plastic bags, cups, etc. Sell it in the store. There are not many shops for sale, so look carefully. After all, it is for milk tea, not as much as cups. ) A big bag has 5000 bags, and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft.
West Bei Le brand is better. Whether it is materials or running time, it is better than the messy brands such as Jiuyang, and the price is not expensive. There's nothing to say about this. It is best to buy it in a big shopping mall, and the after-sales service is better.
6. Water dispenser
In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. A lot of hot water is needed in winter, so I made a device myself to solve it.
7. containers
Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
Second, the location of the tea shop
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to "not far from Wan Li" and have a cup of milk tea with you. The bustling location is the best choice. This is not something to consider, but I have to consider the high cost of the bustling area. After a simple investigation of the bustling area of the county, I had to give up this idea. The rent and transfer fee of 40 thousand to 50 thousand a year make me lose my temper at all, so I have to find a better place.
Now it seems that opening a shop around the school should pay attention to the following points:
1, health first. The food you cook may not be delicious (of course, the taste is also very important), but you must watch it and make people feel at ease. You must work hard on hygiene, and you must not suffer. For example, I spent a little money (the specific price will be listed later) to put up wallpaper on the wall, which looks very good.
2. Students can't see the process of making milk tea, or they can't see it at all. Be sure to keep a certain sense of mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because it is inevitable that there will be something uncomfortable to look at during the production process, such as foam. Among them, many parents will ask you questions about pigments, raw materials and shelf life. You must figure out how to answer them. Fourth, students like to join in the fun, and you must form a lively scene. Pupils, especially those in kindergartens, will be attracted by other children. In the process of buying, they will show off to other children: "Xiao Ming, I want to buy milk tea, don't you buy it?" . How do you think Xiao Ming will react! At first, I didn't pay attention to this problem. Every time students leave school, I make twenty or thirty cups, which sell quickly after school. Later, when I discovered this problem, I only made one or two flavors, such as strawberry and chocolate, and sold a lot, thus extending the school time from half an hour to about 50 minutes, which was much more sold than before. Fifth, primary school students like small gifts and other things very much, not because of the amount of money, so they must engage in such activities. For example, before Children's Day on June 1st, I wrote a poster: Anyone who drinks more than ten cups will be given a gift! Although small gifts are just worthless things such as notebooks, ballpoint pens and small fans, many students will try their best to drink a dozen or twenty cups in order to get these small gifts. Even if parents know how many small gifts can be bought with the money for drinking milk tea, they will not make their children unhappy. In short, selling things around the school must make students feel very happy. It doesn't matter, but that feeling is the key.
A lot, so if there are many girls, especially young girls, it is undoubtedly a good place.
Third, milk tea recipes
(1) foam tea
Ingredients: Pearl Pills, with black, red and orange tea powder, taro, orange, litchi, passion fruit, coconut and other flavors 10, with coarse milk and fine tea (bagged black tea and green tea are preferred).
Tools: Cookware, stainless steel pot, basin, spoon, filter screen, sealing machine, foam teacup, special sucker for pearl milk.
Making tools: snow cup, ounce cup, coffee spoon, stirring rod, sealed can, planer, grinder, muffin machine.
Cooking method of black pearl: take one kilogram of pearl pills of any color. Add 10 kg of water and boil (boil the water first, and then beat the pearl pills into powder balls. You must wait for the hot water to boil before using it, otherwise it will melt into powder immediately. Keep the water rolling over a medium fire and stir with a filter spoon. Time: 15-20 minutes (you can add or subtract time according to your preference, and the longer you cook, the softer it will be). Time's up. Cover the pot and turn off the fire. Stew 15-20 minutes (the longer the stew, the better the elasticity) or cook until all the powder balls are transparent. Time is up. Take out the pearls and rinse them with cold water. Take a large bowl, put the pink balls and sugar in it until the pearls are soaked thoroughly, and stir well for about 30 minutes.
Tea bag: put 60 grams of tea leaves (no longer packaged with bagged convenient tea) into 3 kilograms of water, and brew in a stainless steel pot or ordinary pot (boil the water to above 90 degrees before adding tea leaves). Soak in 10 minutes or so -20 minutes to take out the tea bag. The brewed tea leaves are slightly bitter. If they are too bitter, add boiling water to dissolve them. Be able to decide the brewing time according to your own requirements for tea concentration. Usually, it is not recommended to brew for a long time, because it will lead to excessive tea flavor and affect the taste. Iced tea juice in the refrigerator.
Ice bubble tea: put 30g creamer (2 tablespoons), 2 tablespoons fruit powder and 1 tablespoon syrup into a shaking cup, add 40g hot water and stir well, then stir well with a stirring rod, then add 300ml~400m black tea and 3~4 pieces of ice, which is about 2/3 of the volume of the cup. Shake it quickly for 20 times until all the ice in the cup is dissolved and let it bubble. Finally, add the right amount. Take a 360ml bubble teacup, pour it into the cup, insert the straw and give it to the customer. If sealing is needed, put the milk tea on the sealing machine, cover the sealing film, and carry out hot pressing sealing.
Note: The ratio of milk tea to fruit powder of bubble tea directly affects the taste and quality of bubble tea. If you add more cream and milk tea powder, the taste of bubble tea will be good and the cost will be high. If you reduce the cost, you can add sugar or other flavors and milk powder to it.
Appropriate amount of milk powder plays the role of clear milk tea. Once there is too much milk powder, the taste of milk tea will become a little greasy. Therefore, when putting milk powder, we must pay attention to the dosage. Don't think that the heavier the milk tastes, the better it tastes.
I recommend it carefully.