Logistics model essay 1: logistics management in local undergraduate colleges 1. SWOT Analysis of Practical Teaching of Logistics Management Major in Local Undergraduate Colleges
Analysis of the disadvantages of 1
1. 1 Lack of collaborative innovation. Due to the lack of coordination between local universities and governments, colleges and enterprises, practical teaching is difficult to carry out. On the one hand, the ability of local colleges and universities to serve places and enterprises is limited; On the other hand, local resources are limited. There are few large-scale logistics enterprises in general places.
1.2 lacks core competitiveness. Influenced by their own level and regional characteristics, local universities are at a disadvantage in the competition with national key universities, and there is a gap in the quality of students. At the same time, compared with students in vocational and technical colleges, their practical ability is relatively lacking. Therefore, it is at a disadvantage in the talent market competition. Talent cultivation has not formed a distinct core competitiveness.
1.3 Lack of practical teachers. The introduction of talent team focuses on highly educated talents who graduated from colleges and universities, and pays attention to the level of scientific research and ignores the level of practice. Teachers' training intensity and pertinence are not enough, and their teaching ability can not fully meet the requirements of cultivating applied talents, especially their practical and innovative teaching ability is insufficient. In addition, due to the policy orientation, teachers themselves generally do not pay enough attention to the improvement of practical ability.
2 Opportunity analysis
2. 1 Higher education has been widely concerned. Under the background of knowledge economy and national strategy of rejuvenating the country through science and education, higher education has received unprecedented attention. Local governments also realize that higher education is the driving force of local economic development, and local colleges and universities are also established with the concept of serving the local, which can be supported by local governments. In addition, according to the survey, the education of children? It has always been the first investment intention and saving purpose of China residents [1]. This provides a good macro environment for the development of local colleges and universities.
2.2 Talent demand. With the development of social economy, the demand for high-level talents is increasing. Facts have proved that undergraduates with both theoretical foundation and strong practical ability are most suitable for enterprises. Many enterprises report that the foundation of junior college students is too weak and their quality needs to be improved urgently. This also provides market demand for local undergraduate colleges to cultivate high-level applied talents. Moreover, China's logistics industry is developing rapidly, logistics management talents are in short supply, and the market demand is strong.
3 threat analysis
Local colleges and universities are facing threats from many aspects: key colleges, vocational colleges, similar colleges and so on. There are no key institutions in local universities? Brand effect? Vocational colleges have no actual conditions, and there are a large number of similar colleges at the same level. Local undergraduate colleges have been facing the survival embarrassment of low employment rate and low quality of employment because of their similar positioning to key universities. With the increasing pressure of employment, the demand for talents in the market is increasing, and students' requirements for teaching quality are getting higher and higher, especially for practical teaching. If you can't meet the requirements of students and the market, you will lose market competitiveness.
Second, strategic analysis and development countermeasures and suggestions
Local colleges and universities should fully seize the development opportunities, make use of their own advantages, cultivate core competitiveness, and then form brand advantages. The formation of brand advantages of local colleges and universities must be based on and serve the local. According to its own location advantages, it is necessary to find the correct positioning, determine the key points of school development and construction, further concise the characteristics of serving the local areas, form a brand, and then enhance the comprehensive strength of the school [2]. In order to establish and improve the training mechanism of school-enterprise cooperation, local colleges and universities should rely on the government and industry organizations to set up a school-enterprise cooperation leading group to provide policy and organizational guarantee for the deep cooperation and docking between schools and enterprises. And actively seek the support and cooperation of enterprises, strengthen the construction of practical teaching base, and provide a strong guarantee for the training of applied talents. In the case of limited local logistics resources, actively carry out resource integration with surrounding big cities. Strengthen the construction of teaching staff for practical teaching. To improve the talent introduction mechanism, we should take practical experience as an important condition. Strengthen the in-service teacher training, strengthen the teacher enterprise practice training system, and make it transform into a double-qualified teacher as soon as possible. As long as the logistics management major in local universities gives full play to and strengthens its own advantages, improves its disadvantages, seizes development opportunities and forms a good collaborative innovation mechanism with the government, industries and enterprises, there is still great room for future development. By improving the practical teaching ability, a large number of qualified senior logistics application-oriented talents can be delivered to the society.
Logistics Paper Mode 2: Logistics Distribution E-commerce Paper 1 A Good Method to Realize the Coordinated Development of E-commerce and Logistics Distribution
1. 1 Raise awareness and strengthen the construction of software and hardware infrastructure.
To realize the coordinated development of e-commerce and logistics distribution, we must constantly improve our ideological understanding and do a good job in the necessary construction of various software and hardware infrastructures. First of all, e-commerce is a new revolution in the commercial field, while modern logistics is an important reform in the logistics field. Relevant governments should build an electronic information environment according to the specific development situation and on the premise of full cooperation with enterprises. The government should give a lot of financial support and policy guarantee in information network, aviation, railway and highway, and gradually build and form an information network and transportation network covering the whole society as much as possible to serve e-commerce and logistics. Secondly, enterprises should combine the actual development situation and future development trend, carry out business activities with the help of information network to provide customers with more convenient and efficient services, and at the same time build a new enterprise marketing model that meets the development requirements of the network era, improve the economic and social benefits of enterprises to a greater extent, and promote the coordinated development process of e-commerce and modern logistics distribution; Thirdly, it is necessary to further establish and improve the corresponding legal protection system, formulate laws and regulations that specifically regulate and improve the coordinated development of e-commerce and logistics distribution according to China's national conditions, including improving the principle of market access, protecting consumers' legitimate rights and interests, insurance taxation, information security protection and network management, and logistics standardization, etc., and severely punish those who maliciously steal other people's confidential information and violate business ethics by legal means and methods to provide a more solid guarantee for the improvement of market order.
1.2 Establish a network information platform based on informationization.
Building a network information platform with informatization as the core and relying on informatization is conducive to providing more vitality for the coordinated development of e-commerce and logistics distribution. Specifically, building a corresponding information platform is to redesign the relevant business processes of enterprises with the help of the Internet. E-commerce is a highly interactive, integrated and symmetrical relationship among logistics, business flow, information flow and capital flow. Information flow is related to the development information of business activities and promotes and guides the benign development of business activities. Modern logistics is the guarantee of the continuation of business flow, the process of actual material circulation in business activities, and also needs the integration and support of information flow. In the process of modern logistics, virtual paths and scenes simplify the corresponding operating procedures, reduce mistakes and errors in the work in a larger space, further reduce the pause time between various links, and improve the efficiency and quality of work. At the same time, modern logistics is developing towards more flexibility, networking, automation and informationization, which requires scientific and reasonable transmission system and information processing mode, so as to obtain the tracking information of goods delivery and the feedback information of sales more accurately and quickly, so that logistics enterprises can dynamically adjust the working mode and details according to the latest real-time and lay a solid foundation for improving the service level of enterprises. At the same time, it will improve the quality and efficiency of e-commerce and win the favor and support of more customers at the lowest cost.
1.3 Formulate a set of feasible schemes that conform to the coordinated development of e-commerce and logistics distribution.
It is necessary to combine the differences of income, geographical distribution and demand preference of different consumers, make a reasonable positioning of sales areas, and make differentiated logistics service policies for different sales areas to reduce unnecessary cost waste in circulation; It is necessary to carefully and reasonably screen the varieties sold, limit the necessary variety range, select the products that are most suitable for their own development mode, and then send professionals to carefully design and improve the distribution details on the basis of considering the factors such as distribution frequency, inventory availability, ordering status information and response details. At the same time, it is necessary to combine the differences of e-commerce service providers, realize the integration of supply chain on the premise of learning from each other's strengths, and provide corresponding e-commerce services for consumers with the cooperation of * * * *; It is necessary to further control the inventory through reasonable technology and means, and make necessary analysis of the corresponding historical data and real-time data, so as to determine the inventory within a reasonable range, and further improve the distribution means and settlement methods on the basis of further reducing costs. It should be noted that the formulation of a set of feasible schemes requires the participation of professionals, which inevitably requires the improvement of the comprehensive quality of logistics talents. Relevant enterprises should speed up the training of professionals in the fields of e-commerce and logistics, and strengthen the assessment of relevant personnel through special meetings, special expansion training activities, recommending outstanding personnel to go out for further study, and inviting social experts to guide them. So as to cultivate high-quality talents who know both e-commerce knowledge and modern logistics theory and technology, and provide more outstanding talents for the development of e-commerce and logistics distribution in multi-level and multi-faceted training and education activities.
2 conclusion