There are many fresh e-commerce companies developing new retail models. The reason why Boxma Xiansheng can gain a firm foothold in the industry is actually inseparable from his own strength. Box Horse Fresh Life Business Model: A highly integrated online and offline retail model Box Horse Fresh Life is a new retail model that integrates offline supermarkets and online apps. The operation mode of online ordering and store distribution is adopted. Online APP brings together all kinds of goods, and offline stores integrate supermarkets, restaurants and warehouses to create a one-stop shopping experience for consumers. Various catering areas are set up in offline stores to meet consumers' needs for intuitive experience of physical goods. After gaining consumers' trust in offline products, it is natural to develop online orders. Box Ma Xiansheng uses artificial intelligence technologies such as Ali Big Data and cloud computing to have a clearer understanding of consumers' shopping habits and can create a comfortable user experience for consumers from the perspective of consumers. The new retail concept advocated by Boxma Xiansheng is the combination of supermarket and catering, so it not only pays attention to users' shopping experience, but also needs to balance users' on-site dining experience. I think the most important thing for him is his brand-new sales model, accurate market-oriented system and seizing the opportunity of the Internet.