In today's society, our advertisements are full of life, schools, streets, shopping malls, and television ... This special propaganda method is being accepted by more and more familiar people, and the novelty of advertisements in the past has become the past, because it has a lot of "freshness" and benefits, it naturally goes with it. Because of this, the competition among merchants is becoming more and more fierce, and the "advertising war" is also fierce. Merchants and advertising companies strive to seize the hearts of consumers, while those companies that have already occupied a place in the hearts of consumers dare not neglect. You know why? Adidas many years ago because they didn't take Nike seriously, as a result, their will declined and they competed for dominance. However, the results of the efforts made by merchants and advertisers do not seem impressive, just like the selection of "Top Ten Bad Advertisements".
Nowadays, celebrities are popular in the advertising industry, and TV advertisements have "star effect". Although there is great original capital, the audience is often moved by the theme song of the advertisement, or all of them are my stars in the advertisement, "handsome appearance", "beautiful eyes", "elegant posture" or so-called "outstanding acting", which can be said to be a misunderstanding of the advertisement. For example, the recent Pepsi advertisement: Edison Chen shouted "Who is Coke?" Then a group of people shouted, "I want it!" " This kind of advertisement, the star looks good, but it doesn't play much promotion role, and the advertisement has no plot. It is dull and tasteless, and it is really annoying to watch!
The original intention of advertising Pepsi and Coca-Cola is actually wrong. They bend over to squeeze each other out and forcibly occupy the market. However, due to their different tastes, they generally have a fixed consumer group. Their advertising purpose should be to attract more people who don't drink Coca-Cola. Moreover, food, because it has different tastes more or less, once eaten, consumers will naturally understand their own thoughts. The role of advertising in this respect is relatively small, and it can only arouse the interest of others and give consumers a chance to try more. As for the protagonist in the advertisement, there is no need to please you. What star tugboat would rather be new and open, and in the case of advertisement, introduce many aspects of this product more.
Among many advertisements, Starwood, an advertisement with relatively good effect, is not as strong in aesthetics and other aspects, but it creates humorous stories by using the homonym of "Uncle Four" and "Xing Shu", so it leaves a deep impression on patients. There are advertisements similar to "mouth-clearing tablets", which have also been circulating among students for a period of time and played a certain role (this thing is valuable).
Because there are more and more advertisements, the taste of the audience will naturally improve, and the "taste" is becoming more and more immoral, which puts forward relatively harsh requirements for the quality of the advertisement itself. Television advertisements should be about "flash" to impress others, and it is really not easy to ask enterprises to introduce their products into advertisements within a few minutes.
Television advertisements are more about plots, while print advertisements are silent. Generally, there are no advertisements. So what is the best print advertisement?
Because people's living efficiency has been greatly improved, especially the pace of urban life is getting faster and faster, the repeat customers of "printed matter" in public places such as streets, railway stations and shopping malls have been greatly reduced, and the only thing that really has leisure to watch these advertisements is money. This advertisement has no real commercial purpose.
Then, how to improve the length of print advertising when the area is large and small and uncertain? This requires advertising to work hard in color, design, creativity and advertising language. Since only bright and colorful ones can be interesting (of course, in today's "colorful world", simple black and white are also a good match. In short, as long as "special" is enough); Elegant design can stop; Unique creativity and meticulous consideration; Classic advertising language is fascinating and plays a finishing touch in advertising.
It can be seen that both TV advertisements and print advertisements have high requirements for advertisements, of course, the standards are also different: TV advertisements pay attention to the characteristics of plot art, and through this short period of time, a complete product is mainly introduced, but aesthetics should be paid attention to, and it cannot be ranked first; Print advertising is about art, a classic language advertisement.