Li Yong (Department of Fine Arts, Huanghuai College, Zhumadian, Henan, 463000) Abstract: In the new society of 2 1 century, with the continuous progress of science, technology and culture, people's consumption level and consumption concept are also making progress in different degrees. I also have a different understanding of books, no matter from the content, picture, text and layout of books, I have a new appreciation concept, and book binding is slowly adapting to the pace of the times and slowly realizing my own value. Keywords: book binding; Overall beauty; Value library classification number: G232.3 Document identification number: A document number:1005-5312 (201) 08-0048-01China is a country with a long history. In the past, there were few targeted designs and concepts in book binding design, but with the development of science and technology and the progress of culture, book binding is constantly entering the market. As the carrier of human civilization and information, books have formed their own forms in the course of thousands of years. So, how to understand "form"? "Shape" refers to the shape of things, and "posture" refers to the posture of things. When these two things are combined, there is something called formal beauty. From the time we came to this world, we began to learn books and know words. Until the twentieth century, along with our many books, it also brought us different aspects and different degrees of understanding. Because of their different needs, we have different understandings of books. Thus, there is knowledge about book binding. In order to systematically understand book binding, we must understand the development history of China characters, from ancient Oracle Bone Inscriptions, bronze inscriptions, bamboo slips, bamboo slips, silk books and so on. Paperback and hardcover to the new millennium. In the long historical evolution, it has gradually formed a unique form of simplicity, elegance and practicality, which also plays an important role in book binding design. Book elements play an important role in book binding. First, folio refers to the posture of a book. The size of the folio, the folio of a book is like a person's size, height, fat and thin, which can be seen at a glance. It is cut into geometric series of 2, 4, 8, 16, 32 ... This cutting method is economical and reasonable, with high paper utilization rate and convenient printing and binding. Format is the most basic form of a book and plays an absolute role in it. Second, the text in the book binding design, the text is one of the most basic and important elements of the book, it is the key for readers to understand the content of the book, and the text reflects the spiritual connotation of the content. The size and composition of the font will affect the aesthetic feeling of the whole binding. The written words should be divided into primary and secondary, and different visual effects should be designed according to different readers. 3. Color is the most infectious element. If the overall color is in place, it will make the book feel beautiful for the first time and win the hearts of readers. Different colors represent different meanings. Designers should match the colors in the book according to the psychology of readers of different ages, use the best colors flexibly, and demand unity and coordination in comparison, thus creating the aesthetic feeling of the book. 4. Graphics are the most attractive element and the key to book cover design. The arrangement of graphics and text should not make readers feel crowded and confused. Graphics should also have their own value. It is necessary to accurately express the connotation of the article and arrange it properly. Only in this way can books show the overall aesthetic feeling. 5. Blanking plays a very important role in book design. Words, colors, graphics and other contents are rich in images, which are often easy to attract readers, but there are no elements of words, graphics and colors in the blank. It is often ignored by readers. Generally speaking, the blank space is handled well, which embodies the connotation of the book content and the overall appearance. Six, the page page is the most basic internal unit in the book, and the page is also the performance stage of words, graphics and colors. The size and characteristics of the page should be unified with each other, so as to have a unified overall effect. Seven, the external structure of the book refers to the appearance, mainly including the front and rear cuffs, belts, pages, seals and other designs, and some also involve printing, materials and so on. Besides these elements, books actually include many other elements. Combining these elements together, a science is formed, that is, book binding. Its main function is to design the form of books, and it also reflects the existence of value. Designers combine the above elements with other external elements, make overall and comprehensive consideration and design, and create f{{ excellent books. After reading a lot of materials, I personally feel that book binding is an all-round visual package for readers, so that readers can enjoy it better visually and mentally, but the design should also be aimed at different consumer groups, because they have different requirements for books, such as children, young people and the elderly. Their psychology and attitude are different, so it also requires our designers to guess the psychology of readers of different ages and use the collocation of color, graphics and words skillfully and flexibly when designing. Only when a book is well received by readers can it reflect its significance and value. Book binding is an art that originates from life but is higher than life.