Marketing is a process in which an enterprise obtains experience-based information such as customer demand, purchasing power and expectations of business groups, organizes various business activities, and provides customers with satisfactory products and services by implementing coordinated product strategy, pricing strategy, channel strategy and promotion strategy, so as to achieve business objectives. In view of the present situation of Yantai girl products in Penglai market, this paper analyzes the macro-micro environment and market research results of Penglai market, finds out the problems existing in Yantai girl products in Penglai market, and makes in-depth analysis of the problems, and obtains practical solutions.

Comments: From the marketing point of view, the phrase "get the information of customer demand and purchasing power according to experience …" is not accurate, but should be obtained according to market research and past experience …