University of Bath:
The Master of Marketing program in Bath University focuses on teaching content and requires students to write graduation thesis. The main courses cover environmental background and consumption, strategic brand management, marketing and society, electronic marketing, advanced advertising theory, international marketing and cross-cultural development, business and organizational marketing, marketing and research theory, strategic marketing and so on.
Durham University:
Marketing involves all aspects of the organization and helps to shape and guide the enterprise strategy. The Master of Marketing program at Durham University will provide you with basic skills and knowledge. The first semester mainly focuses on teaching, imparting marketing knowledge and understanding real cases in various business environments. Among them, the core courses provided by the school for students are modern marketing communication, consumers and consumption, marketing theory and marketing management and strategy. In the second semester, the school provides a variety of modules for students to choose from. First of all, students should complete a compulsory core module, research methods in marketing, and then they can choose three elective modules, marketing and management (according to their course selection in the first semester).
As can be seen from the above introduction, the professional rankings of Bath University and Durham University are similar, both of which are TOP2 in the UK, but the courses they study are different, so students can choose suitable projects according to their own learning interests.