"Image" refers to a specific shape or gesture that can arouse ideological or emotional activities, and it reflects the overall impression of a country, a product or a person. "Self-image" is our psychological image of ourselves at any time and place, the way we look at ourselves, and the way we know and feel ourselves. It refers to our hearts, not necessarily the way others look at us from the outside. Our self-feeling is an internal filter between us and the "outside world", through which we can examine and evaluate our life and performance. It determines our belief in what we do, what we say and feel, involves our motivation, perception and attitude towards people and things, and affects and is influenced by things around us. Mo Wei Ming pointed out that the biggest discovery of psychological research in this century is the discussion about self-image. It turns out that in the process of growing up, people gradually form an image of themselves to define themselves and evaluate their values, intelligence, personality, character, skills and appearance. When the self-image is fixed, it is not easy to change. According to this image, living a high life, all kinds of choices are based on this image, and I am sure it is the only way. It can be seen that a good personal image is of great significance to personal growth and life development. College students are the pride of the times and the pillars of national construction. They represent vitality and youth. They are full of wisdom and strength. Their development is a banner of our whole society, and their image represents our future. Creating a good personal image will greatly promote the development of contemporary college students in all aspects. So how do we shape the self-image of college students? First of all, let's look at the factors that affect college students' self-image: (1) factors that affect college students' self-image 1, family. Family is full of care and infinite tolerance, which often encourages you, cares for you and supports you, giving you confidence is conducive to shaping a good self-image, on the contrary, it has a negative impact on shaping self-image. A harmonious, orderly and warm family will have a subtle and far-reaching influence on the growth of college students, which is undoubtedly of great significance to self-shaping a good personal image in the process of individual growth. 2. Interpersonal communication. College students are in the ivory tower. Facing the communication with teachers, classmates and friends, they often form different psychological impressions of themselves. This impression is based on the success or failure of daily communication. If communication is chaotic or even fails, you will lose confidence in your communication, which will affect your image and have doubts about yourself. On the contrary, extensive communication, pleasant communication and successful performance will make you more full of strength and self-confidence and establish your good personal image. 3. appearance. In many cultures today, the most respected personal characteristic is physical attractiveness. Television advertisements spend millions of dollars every year trying to persuade us to buy clothes and cosmetics to make ourselves attractive, which is sending a message: if a person looks good, he will feel good about himself, and if a person fails to meet such social standards, he will feel rejected. So how do we shape the self-image of college students? (B) How to shape the self-image of college students 1, pay attention to language. Language is the basic tool of human communication. People exchange ideas, transmit information and express their feelings through language. Civilized language sets up the image of human civilization, eloquent language sets up the image of human eloquence, humorous language sets up the image of human humor, and hypocritical language sets up the image of human hypocrisy. 2. Be polite. Manner refers to a person's style, appearance, manners and attitude, and also refers to the explicit expression of a person's spirit, temperament and personality. Therefore, demeanor actually includes mental state, appearance etiquette, behavior attitude and manners. It actually reflects a person's morality, character, temperament, knowledge, attitude and so on. Some people say, "Elegant manners are an unimpeded passport to a friend's heart." This is a "passport" that every college student friend who is eager to succeed in choosing a career deserves. 3. Pay attention to the instrument. Instrument is an important aspect of college students' self-image. Appearance image mainly refers to a person's appearance and figure. It is an intuitive external image composed of individual physiological characteristics and clothing. Beauty in appearance is the natural beauty of human beings. People with beautiful appearance won the first chance of success, because people in modern society are used to looking at, evaluating and choosing people by the standard of beauty. 4. Pay attention to specific behaviors. When recruiting, the job-seeking image of college students seems subjective, which is the subjective impression of recruiters, but it is actually objective and the effect of college students' behavior. From the physiological point of view, behavior is the action made by various parts of the body, including the face, which can be conscious or unconscious. People's gestures and smiles will leave a lasting impression and produce unexpected effects. People's behavior and actions should not be taken lightly. Perfect image can make people fight in the torrent of society, and healthy posture can make you soar in the vast sky. The times have given us college students a new mission, and the new mission needs new quality and new image. Believe in yourself and overcome everything. Let us shape ourselves in perfection and succeed in self-confidence. Faced with employment pressure, some college graduates are not well prepared for employment, and their psychological quality is weak, which will lead to vague and unbalanced value identification. On the one hand, some graduates overestimate their comprehensive quality and various abilities, and their psychological expectations are too high. They spoke highly of their competitive consciousness, achievement motivation, psychological endurance and employment confidence. However, their professionalism, fighting spirit and innovative consciousness are generally low, and their self-identification with the spirit of unity and cooperation, professionalism and honesty and responsibility, which are particularly valued by employers today, is even lower. In addition, a small number of graduates have a low evaluation of their own quality and employment competitiveness due to insufficient preparation and gender and personality factors, and they are seriously lacking in dependence or self-confidence in job hunting. They dare not actively sell themselves to employers and take the initiative to participate in employment competition. When they are slightly frustrated in the process of job hunting, they will feel overwhelmed, resulting in pessimism and anxiety. Therefore, in the process of employment, college students should correct their mentality, adjust their employment expectations according to the situation, pay attention to cultivating good psychological quality, improve their own ability and quality, and constantly enhance their employment competitiveness. Clear the direction and make a good career plan. "If you don't have talent, you can't stand up." Ambition, in the final analysis, is still a matter of attitude. Correcting attitude is far more effective than doing a good job. In today's increasingly severe employment situation, only by maintaining a good employment mentality can we not be overwhelmed by the emotion of "employment panic" and then blindly choose those occupations that are not suitable for us. Only by maintaining a good attitude can we face all kinds of unsatisfactory places calmly and take the first step of our career bravely and confidently. "No direction will be the biggest failure". Defining the direction of career development is the first and most important step in successful job hunting. For college graduates, the most important thing is not "how to find a good job", but "what job I need and what job I am suitable for". Just as doing the right thing must be based on doing the right thing correctly, college students should also calm down and ask themselves what kind of life they need in a year. Five years later? Ten years later? The process of thinking is the process of choice and the process of growth. "Because our eyes are close to us, we always can't see ourselves clearly." College students should prevent "myopia effect" in self-cognition, broaden their horizons and reduce subjective cognitive errors. Objectively speaking, the current "job panic" is mostly caused by the vague self-positioning and lack of direction of job seekers. Therefore, it is necessary for college students to know their own abilities and personalities through various channels (such as the evaluation of teachers and classmates and friends), which will help them correct their shortcomings and actively face challenges and competition. Correcting mentality, understanding reality, strengthening self-improvement, good job-hunting habits and excellent professional quality are the prerequisites for college students to succeed in job hunting. It is not uncommon for some graduates to submit their resumes too casually when applying for a job, to be impolite when answering the phone and to dress inappropriately during the interview, so some graduates have lost their job opportunities. "Details see the spirit", the recruitment examiner can't grasp all the information of job seekers in a short time, and can only inspect them through details. Therefore, before entering the society, graduates need to know etiquette knowledge and personal image design knowledge, so as to cultivate good job-hunting habits, strive for decent behavior and verbal expression, further improve professional quality, and try to weaken students' spirit and pedantic style. For most college graduates, society is both familiar and unfamiliar, and opportunities and traps coexist. Graduates should adapt to the situation, adjust their mentality and correctly understand social reality. At present, many units use the banner of recruitment to achieve illegal purposes. It is no news that graduates are cheated in their first job search. Therefore, it is necessary for graduates to improve their awareness of prevention and risk, and to understand and learn relevant labor laws and regulations (such as the deposit in job hunting intention, the trap of circulating probation period, the trap of training fee, etc.). ), and these precautions are based on college students' familiarity and understanding of relevant labor laws and regulations. In addition, it is also important to guard against details, such as recruitment information without company name and address, directly listing unreasonable high monthly salary information, telephone and email recruitment. The prevention of this kind of phenomenon depends on the vigilance of graduates. At the same time, graduates should be diligent in getting to know the social situation through the Internet, teachers and friends, be alert to some common deception methods in society, and further enhance their awareness of prevention and protection of rights and interests. Employment is an important turning point in college students' life, and it is also a critical period for them to enter the society. During this period, they will run around in many employers to find jobs, meet different people and things, and some will even be frustrated and hit to varying degrees, and anxiety, anxiety, excitement and depression will follow. At this time, the employment guidance teachers in colleges and universities must do a good job in psychological consultation and career guidance, help graduates adjust their mentality, cultivate good psychological quality of job hunting and enhance their employment competitiveness.