Product imitation

1. Fabric: mainly woven fabric, supplemented by knitted fabric.

2, product technology: exquisite workmanship, exquisite craftsmanship.

3. Product decoration: lace, wrinkle, embroidery, bow, segmentation and other technologies.

4. Style: tight and unconstrained H-type, A-type and S-type, with slim and smooth lines, elegant, fashionable and feminine styles, corresponding to the fast-paced modern urban lifestyle of urban women.

5. Color: red is the main color, with brown, lake color, khaki and neutral color, reflecting the calmness, elegance and charm of mature women.

6, the concept of clothing: clothing is an indispensable part of clothing, appropriate clothing collocation can enhance the overall sense of clothing, the same style with different clothing products is also ever-changing, you can adapt to the different needs of different occasions, let you become a real ever-changing girl. Its types include hats, scarves, handbags, necklaces, belts, jewelry and so on.

CI design planning

brand image building

1, brand name: intellectual.

2. Brand concept: the concept is to show yourself, pursue fashion personality and guide the trend.

3. Brand style: elegant, mature, fashionable and beautiful.

4.CI strategy: a brand development strategy that takes intellectual women living in various industries as clues and releases freedom with fashion.

Key points of brand implementation strategy

1. Digging deep into the cultural connotation of the brand name logo is not only convenient for the society and consumers to identify, but also reflects the overall style and inner spirit of the enterprise. Let the brand image be the most unique, positive and clear in the eyes of consumers.

2. Products and services are the core of the brand. Product quality involves not only the stages of product design and research and development, but also the stage of production and processing, which is also a side reflection of the management level of the whole enterprise. Therefore, brand building is the result of top-down and inside-out cooperation of enterprises. Dealing with consumer complaints and after-sales service quality occupy a large proportion in the daily work of brand enterprises, and establishing a perfect service system is a major attraction of enterprises. Clothing promotion has its own characteristics. In addition to having a warm shopping environment that can reflect the connotation of enterprise products, the display cabinets and shelves sold by them should also be unified in the overall shopping environment design from modeling to color, coupled with friendly and natural service methods and shopping guide methods, so that consumers can be influenced by corporate culture while shopping. Clothing after-sales service generally includes: making corresponding local fitting on the clothes sold; Properly solve the problem of clothing quality within a limited time; Among the clothes sold, there are small ornaments that are easy to lose. As the relevant person said: "After-sales service reflects the overall image and cultural connotation of modern enterprises to a certain extent."

3. Packaging is the external image and first impression of the brand, and the packaging of products plays a role in protecting and facilitating handling and promotion. Exquisite packaging design can increase consumers' trust in products and improve the quality and grade of products, which is undoubtedly an important way to spread corporate culture and enhance corporate image.

Advertising is indispensable for successful brand building. One of the values of clothing is to enable people to publicize and highlight themselves, and different people have different performances in this respect. Pay attention to shaping the brand image, interpret the unique selling point of consumers' desire for value, strengthen their personality, narrow the distance with consumers, and make it attractive, refreshing and convincing.

Brand implementation and development planning

Before the "intellectual" clothing enters the market in an all-round way, it is necessary to design a road that conforms to its own development for the "intellectual" brand in order to participate in the market competition more comprehensively and reasonably. At the same time, it is also beneficial for the company to unify its thinking, grasp the work dynamics and carry out its work in an all-round way.

"Zhi" brand can be divided into three periods to formulate its business strategy.

The overall listing of "Zhizao" clothing is not only the profit and basic possession of the market after the product is put on the market, but also the process of a brand market entering another platform, also known as the entrepreneurial stage. Followed by the development stage, also known as the management stage. The first two stages are only the rapid development period of enterprises and brands, and the last is the expansion period. These three periods constitute the whole process of an enterprise and brand.

The first venture period: after the initial establishment of Shenzhen market, take Shenzhen market as a model and a sales demonstration window to radiate to the surrounding markets, and establish a regional marketing network. Secondly, we have set up three outlets in Shanghai, Beijing and Chengdu, with the main idea of developing regional agents with strength and potential to expand outward. Infiltrate the East China market centered on Shanghai; Taking Beijing as the center to develop into the North China market; Expand to the southwest market with Chengdu as the center. Together, these three points can accumulate strength in the national market, encroach on the surrounding markets and gradually enter the national market.