The whole platform usually includes four parts: Internet of Things development platform+(smart life application, industrial interconnection application)+market operation+data analysis. I will focus on these four parts of the article under the framework of the whole platform.
I. Internet of Things development platform: equipment access, message communication, equipment management, product development, monitoring operation and dynamic configuration management for industrial applications. Through the access guide, standard object model, SDK, API and chip module provided by the platform, developers can realize the message communication between the device and the cloud and the App terminal, control and manage the device, realize the intelligence of the device, and control the device scene. , and can directly upgrade equipment, monitor diagnostic equipment and analyze logs through the background.
Second, smart life applications? . It is divided into smart home, electrical lighting, large and small household appliances, sports health, pet plants, security monitoring, energy saving, outdoor travel and so on. Mainly through the App as a carrier for users to experience. App applications include: device control (home, room), scenes, content (graphic, video, live broadcast), social networking, shopping malls, forums, public beta, membership rating, points, help and feedback, product encyclopedia, online customer service and other modules.
Third, industrial interconnection applications. The application of Internet of Things platform in smart campus, smart building, smart hotel, smart street, smart community and smart city. In fact, it is the impact on various fields after ordinary hardware becomes intelligent hardware. Through the Internet of Things platform system, all intelligent devices are managed, controlled and monitored in groups to meet various business scenarios, and some new games and modes are expanded to make the business and scenarios more intelligent and controllable.
Third, market operation. Market operation capacity building for C-end users and industry users, through market activities, user operation brings new, active, transformed and retained users of public domain traffic and private domain traffic. For example, users are finely managed through user portraits, user groups, user labels, etc. And conduct some precise marketing activities through email marketing, questionnaire survey, SMS, App notification, etc. For subdivided user groups.
Fourthly, data analysis: based on the user behavior and operation of the application (app, device), data collection (the collected data is stored in the data center) and data analysis, a full-dimensional and multi-level user portrait is created through multi-dimensional user tag management; By constructing an index system, combining user attributes and user labels, a drag-and-drop and customizable statistical analysis report is constructed.