Different social situations make us have such different consumption views.
They like to go abroad often, and they pay for it with part of their salary. The American government encourages consumption and supports it in many ways. Americans don't have much anxiety afterwards in the days after traveling, while China people will travel after saving enough money. China people must do more to make up for their absence.
Americans like many festivals and festivals, while people in China work longer hours and don't even have much time to travel.
In a word, the social system and people's ideas make us very different.