Pinduoduo released his financial statements for the second quarter. In the second quarter, we can see that their business income is 23 1 yuan, which is 89% higher than the same period last year, which is equivalent to almost doubling. However, compared with their previous expectations, they obviously did not reach the figures they wanted. Of course, there is another important situation here, that is, Pinduoduo has turned losses into profits and entered a profitable period. Today, I want to discuss Pinduoduo's financial statements with you.

1. What information should this financial statement pay attention to?

In fact, I am more concerned about the profit rate given by Pinduoduo than their operating income. Judging from the news given this time, Pinduoduo may make a profit of 2 billion. You know, Pinduoduo has been losing money for such a long time from its founding to its boss. Of course, we don't know whether it is a real loss. After all, many companies like to hollow themselves out and evade taxes. But this time, since they can directly show that they have turned losses into profits, they obviously have some confidence.

Second, what is Pinduoduo's confidence?

In this business report, how long did Pinduoduo directly show a data, that is, the number of their active buyers has reached 850 million, comparable to 9.25 1 in the Alibaba system. It can be seen from this that in four years, Pinduoduo has successfully occupied half of the domestic online sales market by relying on its own marketing model.

Third, how to look at the current situation in Pinduoduo.

Pinduoduo now faces the following two dilemmas. The first dilemma is consumption upgrading. Their users mainly rely on initial low-price dumping and various activities. This has led to some things sold in Pinduoduo, the price is very cheap and the profit is very low. Another dilemma is that Pinduoduo is currently in a serious crisis of confidence, and many people's evaluation of Pinduoduo is gradually declining.