UR, short for URBANREVIVO, is a fast fashion brand under the groups of URLIMITED (Cayman) and URHKLIMITED (Hong Kong). The brand operation in China District is under the responsibility of Fast Fashion (Guangzhou) Co., Ltd., a subsidiary of the Group.

UR is a local clothing brand developed in Guangzhou. Founded in 2006, it is the first decade for fast fashion brands such as Europe, America and Japan to awaken the domestic consumer market. Li Mingguang grasped the trend sensitively, created his own brand and cultivated the team.

Address: No.91,Xiao Yun Road, Baiyun District, Guangzhou. Goods/services include: (animal) skins; Wallet; Schoolbag; Briefcase; Handbags; Travel bag (box); Umbrella; Walking stick; Belt (not used for clothing); Sausage casing.

Ur's brand culture

UR takes building the world's leading fast fashion brand as its strategic goal, and is committed to bringing new fashion concepts and shopping methods to consumers. UR brand positioning is fast and fashionable, which is the epitome of urban fast pace and fashion trend.

Provide value-for-money fashion enjoyment at affordable prices, and show modern young people's taste and pursuit of fashion. At the same time, UR's product design is the result of joint design and research by many well-known design consulting companies such as France and the global buyer team. Every UR garment has a new trend, which is rare in quantity, high in quality and unique in taste.

UrbanRevivo is a local fast fashion brand, which was once considered as a foreign brand by Chinese people. When it opened its first store in 2006, no one knew about fast fashion.

The above contents refer to Baidu Encyclopedia -UR.