Current location - Education and Training Encyclopedia - Graduation thesis - Chen Junting's thesis
Chen Junting's thesis
Liu Lili. Research on viral marketing of network products [D]. University of international business and economics: university of international business and economics, 2006.

[2] Wu Xuan. Application analysis of virus marketing in domestic SNS website promotion [D]. Xiamen University: Xiamen University, 2009.

[3] Ying Bin. On viral marketing [J]. Economic Management, 2005, (9).

[4] Ji Fang. Research on the Application of Virus Marketing in Enterprises [J]. Journal of Chongqing University of Posts and Telecommunications (Social Science Edition), 20 10, (5).

[5] Chen. The Application of Viral Marketing in SNS [J]. Modern Commercial Trade, 20 10, (9).

[6] Yang Fengrui, Zhou Shu. Analysis of Viral Marketing [J]. Modern Business, 2008, (14).

[7] Yang Fengrui, Zhang, Analysis of Viral Marketing [J]. South China Finance and Economics Computer, 2008, (6).

[8] Li. On viral marketing [J]. Northern Economy and Trade, 2009, (6).

[9] Song Chao. No virus, no marketing-On virus marketing [J]. China Business (2), 2009, (8).

[10] Lu Ying, Ning Xuanxi. On viral marketing strategy in instant messaging tools [J]. Modern Business, 2008, (12).

Tian Rui Wufeng. On viral marketing under the network environment [J]. Modernization of shopping centers, 2009, (1 1).

[12] Shan Wensheng, Danielle. Analysis of Network Viral Marketing Operation Mode [J]. journal of hunan mass media vocational technical college, 2008, (4).

Wang Xiao. On viral marketing in e-commerce [J]. journal of hunan mass media vocational technical college, 2006, (2).

Cai Xuemin. The Application of Viral Marketing [J]. Journal of changchun university of science and technology (Comprehensive Edition), 2006, (1).

[15] lareina C. Study on the application of virus marketing in brand promotion [J]. Business culture (second half), 20 1, (1).

Wang Ruiting. Virus Marketing from the "Coca-Cola Torch Online Transmission" [J]. Cooperative Economy and Technology, 2009, (13).

Hu Yifan. Research on Viral Marketing of 3G Services [D]. Beijing University of Posts and Telecommunications: Beijing University of Posts and Telecommunications, 2007.

[18] Xia Xiufeng, Zhao Xiutao. Mining the core group of virus marketing under the customer trust network [J]. Small microcomputer system, 20 1 1, (1).

Yang Maosheng, Liu Hui. On "Viral Marketing" of Internet Advertising [J]. Research on Technical Economy and Management, 2008, (4).

[20] Li Yongfeng. Analysis of the psychological mechanism of viral marketing —— Taking the viral marketing strategy of China SNS as an example [J]. Journal of hunan mass media vocational technical college, 20 1 1, (2).

[2 1] white. Marketing spreads like a virus .. [c].., 2005.

[22] Zhao Xinjuan, Zhao Jiyi. Research on Grid Resource Management Model Based on Viral Marketing Strategy [J]. Digital Technology and Application, 20 1 1, (5).

[23] Guo Chuanjing. Viral advertising marketing "trap" [J]. Contemporary Communication, 20 10, (2).

[24] Liang Bing. The application strategy of virus marketing in e era [J]. china modern educational equipment, 2007, (10).

[25] Gan. Communication interpretation of viral marketing in Web2.0 era [D]. Huazhong university of science and technology: Huazhong university of science and technology, 2009

[26] Zhong Zhifeng. Analysis of B2C Internet Marketing Methods [J]. Development of Science and Technology Information and Economy, 20 1 1, (15).

[27] Chang Yanmei, Ray. Analysis on the Communication Strategy of Viral Network Video Advertisement [J]. Jiangsu Business Theory, 20 10, (1).

[28] Wang Yiran. Word of mouth marketing strategy analysis [J]. Manager, 20 1 1, (1).

[29] Wang Yan. Analysis on the current situation and prospect of online word-of-mouth marketing [J]. Manager, 20 10, (2).

30. Xu Bo. The New Favorite of Advertising in the Internet Age —— Analysis of "Virus" Video Advertising [J]. Popular literature and art, 20 10, (23).

[3 1] Fu, Zhou. On viral marketing [J]. Economist, 2009, (2).

[32] Zhao Xiutao. Research on Mining Technology in Network Virus Marketing [D]. Shenyang Institute of Aeronautical Technology: Shenyang Institute of Aeronautical Technology, 20 10.

Zhao Yunlong. Enterprise Website Promotion from the Perspective of Innovation Diffusion Theory [J]. Journal of Chifeng University (Science and Education Edition), 20 1 1, (6).

[34] sun shenyun On Internet Marketing from "Obama Elected President" [J]. China Management Informatization, 2009, (8).

35 Zhang Lei. Advertising Creative Trend from the Perspective of "Mirror the Public" [J]. Journal of Shanghai Normal University (Philosophy and Social Sciences Edition), 20 10, (4).

[36] Zhou Ting, Huang Xiaojun. Viral marketing "invades" the book publishing industry [J]. China Editorial, 2005, (4).

[37] Ma Tingting. Problems and Countermeasures of Virus Marketing in China [J]. Journal of Fujian Financial Management Cadre College, 2005, (2).

[38] Viral Marketing [J]. Agricultural Science and Technology and Equipment, 20 1 1, (3).

[39] Liao Zhongmao. Enlightenment from the success of virus marketing [J]. Western Development, 2005, (10).

40 Jeff. Design and implementation of self-propagating marketing system for telecom value-added services [D]. Beijing University of Posts and Telecommunications: Beijing University of Posts and Telecommunications, 20 10.

Wu Yuling. The New Trend of Viral Marketing Technology [J]. Young Journalists, 20 10, (26).

[42] Li Yuejia. Viral marketing lets everyone know-Dove's "True Beauty Revolution" [J]. Oriental Corporate Culture, 2009, (5).

[43] Zhou Haihua. Viral marketing creates a new model of 3G expansion [J]. Communication World, 2009, (27).

[44] ying bin Get rid of the false and keep the true and operate "virus marketing" [J]. Chinese and foreign management, 2006, (1).

45 Li Mingli. Viral marketing in True and False South China Tiger [J]. Oriental Corporate Culture, 2008, (3).

[46] Li, Jiang,. Moral Hazard and Brand Building under Viral Marketing Communication —— From Dissel's Heidi Becoming Famous 15 Mega [J]. Reporter, 2008, (2).

Blue love. The joy and anger of viral marketing websites [J]. Internet World, 2008, (6).

Sun Chunyan. Subverting tradition, today's marketing is also a "virus" [J]. Operator, 2007, (17).

[49] horses. "Viewpoint" column-a wonderful guide to condensed viewpoints [J]. China Advertising, 2005, (3).

50. Yu Zhu. Network video may be a lovely virus [J]. Shenzhen Special Zone Science and Technology, 2009, (Z 1).