To tap the domestic market potential, the market potential is great now. Market potential means that the market demand can reach a certain value in the market environment, fully tap the domestic market potential, expand product sales and improve enterprise efficiency. The following is to tap the potential of the domestic market.
Tap the potential of domestic market and open up urban and rural consumer market
"Among them, in terms of developing urban and rural consumer markets, Chongqing will follow the trend of upgrading consumption quality, intelligence, greenness, personalization and internationalization, and implement the' Eight Actions' of quality improvement, digital empowerment, green health, market segmentation, international expansion, scene optimization, smooth circulation and universal benefits to create new retail, new food, new night scenes, new business districts and new cultural tourism consumption scenes. Zhang Zhikui said.
At the same time, Chongqing will also strengthen fiscal and taxation financial policies, residents' consumption power and consumer rights protection, improve urban consumption supply, release rural consumption potential, continuously optimize consumption environment, promote consumption quality and expansion, and do a good job in consolidating and expanding poverty alleviation achievements and effectively connecting with rural revitalization.
Build a consumption upgrade platform
In terms of building a consumption upgrading platform, on the one hand, Chongqing will promote the development experience of Jie Fangbei National Demonstration Pedestrian Street, promote the pilot reform and upgrading of municipal pedestrian streets, build demonstration pedestrian streets (business districts) and characteristic blocks, upgrade traditional business districts such as Guanyinqiao, Yangjiaping, Nanping and Three Gorges Square, enhance the vitality of emerging business districts such as Daping, Jinzhou and Jiazhou, improve the quality of characteristic blocks such as Hongyadong, Ciqikou and Jiujie, and cultivate famous streets, towns and famous shops.
On the other hand, Chongqing will upgrade and develop the night economy, strengthen the construction of night consumption gathering areas, build the core area of night economy with "two rivers and four banks" and sing the brand of "Chongqing that never sleeps". Organize and plan consumption promotion activities with the theme of "Love Chongqing", and build brands of consumption activities such as Chongqing Life Festival and China (Chongqing) Hot Pot Food Culture Festival.
Promote the upgrading of traditional consumption.
In promoting the upgrading of traditional consumption, Chongqing will support the resumption and development of the catering industry, create food landmarks, create food brands and boost catering consumption; Expand automobile consumption, encourage automobile to go to the countryside and trade in old cars for new ones, implement the policy of completely canceling the restrictions on the movement of used cars, and improve the recycling system of scrapped cars. Actively develop automobile aftermarket such as automobile maintenance and insurance; Encourage the development of "internet plus" new recycling model of waste materials, promote the consumption of household appliances and furniture, and support the consumption of green smart household appliances, environmentally friendly furniture and home improvement.
Accelerate the cultivation of new consumption
In accelerating the cultivation of new consumption, Chongqing will accelerate the development of online and offline consumption integration, support the innovation and transformation of physical retail and cross-border integration, explore the development of new retail such as smart shopping malls, smart supermarkets and smart restaurants, and encourage the development of online ordering, non-contact distribution, take-away, group meals and other consumption patterns; Carry out the brand and chain operation of convenience stores for three years; Advocate green consumption, and create green shopping malls, green hotels and drilling restaurants; Develop new formats such as service consumption, leisure experience consumption, customized consumption, information consumption and health care consumption.
Improve the modern business circulation system
In improving the modern commercial and trade circulation system, Chongqing will speed up the transformation and development of the commodity market, cultivate tens of billions of large markets and hundreds of billions of market clusters, and upgrade and improve infrastructure such as agricultural product circulation networks; By cultivating backbone enterprises in commercial circulation, introducing leading enterprises at home and abroad, encouraging qualified circulation enterprises to go public, and cultivating and expanding circulation subjects.
At the same time, build an efficient urban and rural circulation system, promote the interconnection of agriculture and commerce, establish a long-term mechanism for the docking of production and marketing, and actively develop a modern supply chain. Accelerate the construction of commercial credit system, strengthen the construction of industry standards, and consolidate the basic support of internal circulation.
Tap the domestic market potential 2 1, analyze contradictions and explore entrepreneurial opportunities. For example, most of the services and products provided by financial institutions are only aimed at large-scale professional investors, while ordinary investors, who account for 70% of market funds, have not received due attention. This contradiction shows that the product market that provides general public investment services will have great potential.
2. Analyze special events and explore entrepreneurial opportunities. For example, a blast furnace steelmaking plant in the United States had to buy a miniature steelmaking furnace because of lack of funds, and then an unexpected result appeared, that is, the profit rate of the latter was higher than that of the former. After further analysis, it is found that the market structure of American steel products has changed. Therefore, this steel mill will focus its future investment on mini steelmaking technology that can quickly respond to market demand.
3. Analyze the changing trend of industry and market structure, and explore entrepreneurial opportunities. For example, under the trend of privatization of state-owned enterprises and free competition in the public sector, we can explore many entrepreneurial opportunities in the transportation, telecommunications and energy industries. The knowledge economy plan just launched by the government also provides many new entrepreneurial opportunities.
4. Analyze the operation process and explore entrepreneurial opportunities. For example, in the process of global production and logistics system, many entrepreneurial opportunities of information service and software development can be explored.
5. Analyze the changing trend of demographic data and explore entrepreneurial opportunities. For example, the rapid increase of single-parent families, the trend of female employment, the phenomenon of aging society, the change of education level and the expansion of teenagers' international outlook will inevitably provide many new market opportunities.
6. Explore the generation of new knowledge about entrepreneurial opportunities. For example, when the human genetic image is completely decrypted, it can be expected that it will inevitably bring many new career opportunities in the fields of biotechnology and medical services. Although a large number of entrepreneurial opportunities can be discovered through systematic research, the best ideas still come from the long-term observation and life experience of entrepreneurs.
7. Explore entrepreneurial opportunities through changes in values and cognition. For example, the change of people's cognition of dietary needs has created new industries such as gourmet market and healthy food market.
Tap the potential of the domestic market 3 First, improve the quality of supply and increase effective supply. With the development of economy and society and the improvement of per capita income, consumer demand has become more and more personalized and diversified. The consumption structure of residents has gradually changed from subsistence consumption to development consumption and enjoyment consumption, and the overall consumption upgrading trend is obvious.
To release the domestic demand market potential generated by consumption upgrading, we need to continue to deepen the structural reform of the supply side, persist in taking reform and innovation as the driving force, improve the adaptability of the supply system to domestic demand, and promote consumption upgrading and expansion. In the field of commodity consumption, encourage and support enterprises to intensify technological innovation, enhance the resilience of the supply chain of the industrial chain, and promote the transformation and upgrading of the industrial structure.
Increase the supply of high-quality products, reduce low-end ineffective supply, and promote the optimization and upgrading of stock supply. In the field of service consumption, the consumer demand for education, culture, tourism, old-age care, sports, etc. has increased substantially, especially the development of new formats and models such as live broadcast and telemedicine has accelerated, and efforts should be made to improve the supply level of medium and high-end service consumption.
Promote the innovative development of incremental supply. In areas closely related to people's livelihood and well-being, such as education, medical care, and old-age care, it is necessary to reasonably increase public consumption, further reduce the uncertainty of household expenditure, and let people consume, dare to consume, and are willing to consume.
Second, expand rural consumption and stimulate the vitality of rural markets. According to the data of the National Bureau of Statistics, in the first half of 20021,after deducting the price factor, the actual growth rate of per capita disposable income of urban residents and rural residents was 10.7% and 14. 1% respectively, and the income growth rate of rural residents continued to be higher than that of urban residents.
The per capita consumption expenditure of urban residents and rural residents is 14566 yuan and 7464 yuan respectively, and the actual growth rate is 16.0% and 19.7% respectively. The consumption growth rate of rural residents is 3.7 percentage points higher than that of urban residents, which shows the strong development potential of rural consumption market. The trend of rural consumption upgrading is obvious, not only in the increase of total consumption.
It also reflects the pursuit of consumption quality. In recent years, with the promotion of home appliances to the countryside and the release of policy dividends, farmers' demand for green, intelligent, environmentally friendly and healthy consumer goods is increasing, and the demand for purchasing and updating durable consumer goods such as automobiles, high-quality home appliances and health products will become a new growth point of rural consumption.
To expand and cultivate rural consumption, the key point is to speed up the penetration of county rural e-commerce system and express logistics distribution system, open up the blocking point of the circulation of factors, goods and services between urban and rural areas, strengthen the construction of rural circulation infrastructure, and build county (district) level logistics distribution centers and township e-commerce logistics service stations.
Village-level e-commerce logistics service network combines rural three-level modern commercial and trade circulation system to build a two-way channel for rural agricultural products to "enter the city" and urban industrial products to "go to the countryside", and promote the development of urban-rural integration with mutual promotion and complementary advantages of workers and peasants.
Third, advocate a healthy consumption concept and form a good consumption atmosphere. With the development of economy and society and the change of consumption concept, more and more people are in debt and spending in advance. According to the Leverage Ratio Report of China in 2020, the leverage ratio of the residential sector was 62.2% in 2020, up 6. 1 percentage point over the previous year, and kept rising 12 years.
In addition, some unhealthy and unreasonable consumer demand is not conducive to stable economic and social development. The "sky-high bride price" and various human banquets in some rural areas have added a heavy economic burden to farmers. Therefore, it is necessary to carry out publicity and education on the correct consumption concept for different groups and promote the whole society to form a good atmosphere of scientific and rational consumption.
Fourth, optimize the consumption environment and improve the regulatory incentive mechanism. To tap the potential of the domestic market and increase effective supply, we should strive to create a safe and secure consumption environment and improve the supervision and incentive mechanism from production to consumption. From the perspective of production, we should strengthen supervision over the quality of products and services and resolutely crack down on counterfeiting.
Only by breaking the market order such as shoddy goods can we gradually shape the new image of high-end and high-quality domestic brands and attract the purchasing power lost overseas to accelerate the return to China. As far as consumers are concerned, establishing and perfecting the mechanism of * * * sharing consumer information can reduce the degree of information asymmetry between the two parties to the transaction.
In addition, improving the laws and regulations related to the protection of consumers' rights and interests and improving the efficiency of handling consumer complaints and disputes will help improve consumer satisfaction.