The Reform of State-owned Enterprises in China —— On Liu Jiatai (Japan), Vol. 45,No. 1 (Japanese paper).

The Reform of State-owned Enterprises in China —— From Planned Economy to Policy Relaxation and Competition, Collected Papers of Six Thailand (Japan), Vol. 46,No. 1 (Japanese paper)

A Case Study of State-owned Enterprise Reform in China, Liu Jiatai (Japan), Vol. 47,No. 1 (Japanese paper).

Mass Market of Cultural Media and Government Supply Efficiency, Beijing Social Sciences, No.4, 2007.

Risk control in the operation of high-budget movies —— Analysis on the production and marketing of Transformers: Contemporary movies, 12, 2008.

A Study on the Credibility Resources and Diversification Strategies of TV Media, China Radio and Television News, 12, 2008.

Analysis on the Advantages and Problems of Seasonal Drama, Modern Communication, No.3, 2009

Problems and Mechanism Analysis of Film Copyright Economy, Contemporary Film, No.8, 2009

Film copyright protection has a long way to go. Contemporary film, issue 8, 2009.

Economic Efficiency Analysis of China Radio and Television Media Industry Construction, China Radio and Television News, No.8, 2009.

Market Behavior Analysis of Media Organizations in TV Industry, China TV,No. 1 1, 2009.

Analysis on the trend and problems of the integration of film and television and animation game industry, Contemporary Film, No.4, 20 10.

Dual structure of culture and art industry and industrial structure adjustment of national economy, Modern Communication, No.5, 20 10.

Reflections on the Sustainable Development of China's Film Content Industry in the 3D Era, Contemporary Film No.7, 20 10.

A Preliminary Study on Circulation Innovation and Industrial Efficiency Journal of Beijing Technology and Business University Social Science Edition, No.7, 20 10.

Path Dependence and Problems of TV Industrialization, China TV,No. 1, 201/.

Derivative Business Opportunities —— Perspective of Film Derivatives Market Contemporary FilmNo. 1 10.

On the Cultivation of Chinese and Foreign Co-produced Talents, Contemporary Films,No. 1, 20 12.

Media Transformation and Industrial Economic Efficiency, Modern Communication No.3, 20 12.

A preliminary study on the internationalization strategy and competitiveness formation path of special effects film industry, Contemporary Film, No.8, 20 12.

Enhancing the competitiveness of film special effects, Contemporary Film, No.8, 20 12

Analysis of New Media Channel Reform and Marketing Management Efficiency, Modern Communication, No.2, 20 13.

Discussion on the path and problems of great co-production evolution under the background of film industry opening, Contemporary Film, No.2, 20 13.

work

The management of TV drama production-from project planning to marketing was co-authored by Peking University Publishing House on June 5438+ 10, 2005.

Media Marketing Management, Peking University Publishing House, September 2006.

The core competitiveness of office workers in the era of change. Translated by China Federation of Industry and Commerce Press on June 5438+ 10, 2009.

"Smart second generation-charging! Be a keen business person. Translated by China Federation of Industry and Commerce Press in April 2009.

Media Marketing Management: Theory, Policy and Strategic Practice in the Era of Intelligent Media Convergence (2nd Edition), Peking University Publishing House, August 20 13.

Award-winning, educational reform and scientific research.

Beijing Excellent Textbook Media Marketing Management

Person in charge of the construction of school-level excellent demonstration course of marketing B.

Head of School-level Excellent Course Construction of Marketing B

The economic benefit analysis of China's radio and television media industry construction won the 11th National Radio and Television Paper Award and China Radio and Television Association 20 10.

He presided over the completion of the provincial and ministerial project "Reform of State-owned Enterprises in China" and participated in many scientific research projects as a member.