First of all, many articles talk about two points, the importance of originality and communication. Secondly, there must be a clear positioning, which is almost necessary for all new media marketing. In that case, I won't say anything.
Secondly, I want to talk about something practical, that is, how to increase your fans from scratch and increase your communication power in the current Internet environment. Of course, there are two iron laws: spend money or spend time.
What about spending money?
Marketing plan 1, advertising promotion
For example, Tencent's Broadcom, qq group, email promotion, forum promotion and so on. These methods are also the mainstream network promotion methods in the pc era. Therefore, students who have experience in network promotion are good at doing it according to the original ideas. If you focus on the network promotion channels that you are best at, the effect is still considerable. Of course, you may have to go through many pits to find a promotion channel that suits you. I hope your boss doesn't mind wasting some money in advance ~ ~
Marketing plan II. Large-scale promotion
The second largest promotion method in new media, self-media people, including headline size, WeChat size, Sohu size and other self-media platforms, is an indispensable group in the new media era. If your budget is enough, I suggest you spend your energy on it and find a suitable large size, at the right time, the right soft text. I believe it is not a dream for you to add tens of thousands of fans every day.
Marketing plan 3, activity promotion
This is the most variable road, well done, and the circle of friends is very popular, with tens of thousands of fans and hundreds of thousands of reposts a day. It's not done well, no one pays attention to it, and few friends help you forward it. Therefore, everyone racked their brains to come up with a hot activity planning idea, but as a five-year network promotion, this hot circle of friends planning was not come up with by a few whites 24 hours a day.
On the contrary, people with rich experience in WeChat marketing have planted their own routines over the years, so new media marketing novices or local bosses should not think about bringing huge returns by creativity. You can't buy this shortcut with money. It is better to make a little progress every day.
Marketing plan 4, join some push alliances.
When your fans reach a certain number, you can join some mutual promotion alliances with strong correlation. The advantage is that the alliance also recommends and helps each other. As for what to do after joining, it's up to you. The benefits of the alliance must be great.
Marketing plan 5, push
There is no doubt that the conversion rate of push is the highest, but it is also equivalent to buying powder. Moreover, compared with other methods, this method is obviously the lowest cost. Moreover, this push method will not have the problems of online, monopoly and unique user choice, that is, the big one can't bully the small one.
The way of not spending money is relatively much slower, and you need to have enough endurance to do it every day. Only if the boss understands you.
Marketing plan 1, pc mode
Just like the promotion of off-site links, it can be published on appropriate websites to preserve popularity. Stick to it every day, and there will be thousands of attention in a month. The idea is simple, the key is how strong your execution is.
Marketing plan 2, build self-media
Update your article every day, and then leave your little tail at the back of the article, which is also allowed by major platforms. There are still some tricks here. You can publish a part or general structure of an original article on dry goods and put it on other media. If a user who really belongs to you wants to know something behind this article or more details, he will mainly ask you.
Of course, you should answer every question. Just like my official WeChat account, I will look at the background of the official WeChat account every day as long as I have time, and I will try my best to answer all the questions. Of course, if you ask me who will live to the end in bat, I can't answer. I prefer to discuss something that is more grounded and more detailed and has practical significance for you.
Marketing plan 3, make more friends and turn the payment into free.
This is easy to understand. Usually, you should reply more in the group exchange community. Maybe one day, you will meet an unknown classmate with 50w fans, and you will do it for free when chatting, which may also happen.
Finally, I hope all the students who do new media marketing will work hard, so that I can exchange and learn with you!