Huangpi clay sculpture culture began in Tang Dynasty and flourished in Daoguang period. Is the representative of China clay sculpture culture and art, "there is a clay figurine Zhang in the north and a clay figurine king in the south", and the clay figurine king comes from Huangpi. The 500 golden arhats in Guiyuan Temple were made by Wang and his son in Niwang Village, Tongmu Mulan Mountain, Huangpi. 1976 Huangpi was approved as "the hometown of clay sculpture in China" by the Propaganda Department of the CPC. However, after a short period of prosperity in 1980s, Huangpi clay sculpture enterprises closed down one after another in 1990s, and most craftsmen went out to make a living.
Wang Qixin's clay figurine kingdom is hidden in the green forest of Wu Yun Scenic Area. Walking from Yunwushan Hotel to the depths of the forest along a cement road, the clay sculpture factory gradually unveiled the mysterious veil. There is a rectangular simple pool on the roadside, which is filled with clay. Clay for clay sculpture needs good clay to filter out impurities. On the stone road leading to a two-story building, there are pieces of soil on both sides to control moisture. Entering the house, the main process of clay sculpture is carried out inside, and the workers are busy in an orderly way. A 67-year-old master, through thick reading glasses, is still putting on a delicate shirt for the 20-cm-high clay sculpture Mulan, and it will take several days to carve it.
The innermost room is cool and airy, and there are sculptures that need to be carved, standing upright one by one, filling the whole room. At first glance, it looks like a group of miniature terracotta warriors and horses in Qin Shihuang's mausoleum. Mulan, Qu Yuan, Li Shizhen, Lu Xun ... all the characters are lifelike. At the same time, there are historical legends, folk stories, modern cartoon characters, and even products specially made for customers' needs, which can be presented by clay sculpture.
Borrowing soil, mashing it into mud, turning it over, shaping it, putting it in a kiln, and coloring it ... It takes more than a dozen processes to make a clay sculpture, and every one is sloppy. It takes at least two months from the soil to the finished product. In this process, all of them are made by pure hand technology, and each piece is unique.
"Tianjin clay figurine Zhang has an annual sales of 500 million, and Huangpi clay figurine Wang is less than 1 100 million, but Huangpi clay sculpture industry has just started, and I believe the market will slowly open. Huangpi clay sculpture has a history of 300 years. The more traditional it is, the more vital it will be. " Wang Qixin's goal is to turn Huangpi clay sculpture into a tourism product with Hubei characteristics. "There are still many tourist attractions in Hubei, but there are few tourist products. Now we mainly sell clay sculpture products in some tourist attractions, and the response is not bad. Foreigners like this traditional handicraft very much. " Huangpi clay sculpture has also been sold in Zhong Bai storage system.
He is going to export Huangpi clay sculpture in the form of tourism products: "This is what I am good at. I have been exporting for 20 years, and my management and technology are in place. " Wang Qixin seems to have a plan for the next step, and his tone is flat and firm. Wang Qixin has never been idle since 198 1 founded his first company, Gothic Architectural Decoration Company. He was just 18 years old at that time. After graduating from high school, he joined the sculpture industry and traveled all over the country to "sell" his products.
In the following ten years, he combined his understanding of European classical sculpture art and his true biography of clay sculpture technology, created and widely used in production practice, and produced various handicrafts with European classical art flavor with the help of molds. The realization of this technology not only means the emergence of a patent, but also changes the traditional manual production mode when making various handicrafts with the flavor of European classical art, making mass and mechanized production possible. Since then, he has accumulated 43 related patent inventions and focused on the production of decorative molds, maintaining an annual export volume of 5 million to 6.5438+million.
The booming market of decorative processing products in 1980s directly led to the moderns of Wang Qixin Company. "At that time, Gothic won more than 200 honorary certificates, and the Beijing branch was established in 19, with branches in Xi 'an, Changsha, Nanchang and Xinjiang," Wang Qixin said.
Gothic architectural decoration company has always been headquartered in Huangpi. "If the headquarters was moved to Beijing at that time, the development would definitely be better than now." Wang Qixin imagined it this way, but he didn't regret it. Almost all his industries are located in Huangpi.
In the 1990s, the business scope of Gothic enterprises expanded to ceilings, Chinese and Western classical furniture, European exterior wall decoration materials and molds. All the furniture and the whole European facade decoration design and construction of Sanwu Alcohol Hotel were completed by Gothic Company. Since 2000, Gothic European decorative materials, engineering design and construction, various sculpture products and furniture, represented by Wuhan Dahua-Nanhu Shijia and Beijing Pearl River Dijing, have been applied to tens of thousands of units such as buildings, famous hotels, entertainment places, office buildings and high-end factories.
He attributed this success to his good attitude. "In all ventures, manual processing is the hardest, and the biggest problem is that the return on capital is not guaranteed."
In 2009, Wang Qixin set foot in the real estate industry and launched the first real estate "Gothic King" in Panlongcheng. This real estate project with pure European classical art flavor is in the same strain as the European style he has been operating. The house he developed, even the decoration in the room, was packed by the residents. Dissatisfied with the planning scheme of the Hong Kong marketing team, he personally went into battle and shouted: "We also drew a lucky customer from the top 50 and gave away a 68-square-meter commercial house on the basis of his purchase. There is still a good chance to draw one out of 50 people. "
This link is designed to participate in the "Golden Egg" link in "Lucky 52" hosted by CCTV Li Yong. The lucky audience's 68-square-meter commercial house was knocked out from the "golden egg". Behind the excitement, little-known is that the golden egg knocked down on the stage of CCTV's Lucky 52 also comes from the clay sculpture workshop in Huang Bei, which is related to Wang Qixin. Wang Qixin not only regards Huangpi clay sculpture as an export enterprise for processing and manufacturing, but also hopes to integrate this traditional skill of Huangpi clay sculpture into the tourism industry chain and become a humanistic tourist attraction with local characteristics in Wuyun Mountain Scenic Area.
As early as 2003, Yunwushan Eco-tourism Development Co., Ltd. was registered with a registered capital of1/kloc-0.5 million yuan, which was used for the development of 30,000 mu of forests in Yunwushan, Paulownia and Huangpi, one of the "Eight Scenes of Mulan". Wang Qixin invested10.50 billion yuan to build a scenic spot, which is still going on.
Wang Qixin's interest in traveling comes from what he saw and felt in Australia. As a typical developed country, Australian citizens living in cities drive to the suburbs for weekends every weekend. "There is no one in the city on weekends, and the living environment in the suburbs is more natural and more livable than in the city. This lifestyle should be the general trend of the world, and China should also develop towards this trend. "
Wu Yunshan, located in Paulownia Lane, huangpi district, fits Wang Qixin's imagination. Wu Yun is the only city country park in Wuhan, located in huangpi district, Li Jiaji, 65km away from Wuhan and 25km away from Fiona Fang.
There are not only clay sculptures, but also heroines Hua Mulan and Xinyi brothers Sun Shuilin and Sun Donglin. It is also the hometown of Wang Qixin. Like many entrepreneurs, Wang Qixin feels homesick, and most of her energy is devoted to the development of tourist attractions in Wu Yun.
In 2009, Wu Yun Tourism Scenic Area was fully opened, and it was unveiled at the same time as the 10th Mulan Tourism Culture Festival and the 1st Wuhan Du Fu Festival. Wu Yun's 10,000-mu Rhododendron Mountain and the Chikulin Temple with a thousand-year incense have attracted wealth and popularity. With the second Wuhan Rhododendron Festival held, Wu Yun has also launched a series of major planning activities to attract tourists and brand.
The development of tourist areas has become an area that entrepreneurs are keen to invest in, but many entrepreneurs are deeply involved in it because of its large amount of capital investment and unlimited income cycle. For the newly opened Wuyunjing District, there is still a long way to go in the future, and the corporate life in Wang Qixin will also usher in a longer cycle. 198 1 year, Wang Qixin only took 75 yuan money to the west to sell molds and study. 1984, Wang Qixin bought 8 mu of land in Kankou Town, adjacent to Hankou, and built a handicraft factory. After more than 20 years of development, the company has become one of the well-known enterprises specializing in the production of process molds in China.
Wang Qixin gives full play to its own advantages, enters the European outdoor decoration field after the traditional home decoration matures, and creatively combines the essence of China culture with European architectural art. These European-installed projects, such as Xu Dong European Garden, Fruit Lake European Street, Provincial Communications Department, Provincial Agriculture Department Office Building, Songhai Garden Community, Tiesiyuan Residential Community, Mulan Lake Zhongtian Villa, Hubei Sanwu Alcohol Hotel, etc., embody the artistic characteristics of Gothic home fashion. Gothic's project investment mode is flexible, and the producer decides the investment scale according to its own capital situation, ranging from several thousand yuan to hundreds of thousands of millions of yuan, and gradually realizes large-scale production. This enterprise has an annual output value of 654.38+0.2 billion yuan, realized profits and taxes of 28 million yuan, and donated 600,000 yuan to social welfare undertakings.
With the efforts of more than 20 years, Gothic Company has developed into a powerful scientific and technological enterprise group, whose business involves the development of process molds and their products, the research and transfer of practical new technologies, the design and construction of architectural decoration projects, tourism, real estate development and other fields. The company has more than 30,000 square meters of office and scientific research buildings and workshops, with more than 500 employees and 52 engineering and technical managers, including 29 senior and intermediate technicians. Over the years, the company's products have sold well in domestic and foreign markets, exported to more than 20 countries and regions in Europe, America and Southeast Asia, and won wide praise from Chinese and foreign customers and all walks of life.
Wang Qixin published "Moulding Method of Gypsum Decorative Materials" and "Research on Making Carved Furniture in China and Europe with High Temperature Resin Soft Rubber Mould and FRP". 1994, its western patent of soft resin mold won the national patent technology gold medal, and successively won 43 individual patents. 1997 65438+ 10, the series of Chinese and western furniture products produced by the mold under the guidance of the invention won the gold medal at the International Famous New Products (Technology) Expo and Honorary Awards Conference in Paris, France, and he himself was awarded the "Contribution Award". "Home Fashion-GRC European Decorative Cement Components" won the "Excellent Engineering Award" of China Patent Tenth Five-Year Exhibition hosted by China National Intellectual Property Administration in April 2000. Wang Qixin has been rated as "Wuhan Excellent Entrepreneur" for many times, and his company has been rated as "abiding by contracts and keeping promises" by provinces, municipalities and districts.