At present, China Post is in the period of accelerating the transformation of management system and the reform of industrial structure, transforming from traditional post to a new type of post with marketization, socialization, internationalization and modernization. Although its business income continues to grow at an annual rate of 8%, with the increasingly fierce market competition, the traditional business market space is shrinking, the competitiveness is declining, the modern enterprise system has not been established, and the resources cannot be integrated and allocated, which makes the postal industry in China face great survival challenges.

Firstly, this paper describes and analyzes the situation of postal industry. After briefly introducing the development of independent postal operation in China and the development trend of modern postal service; Then, this paper describes the development and present situation of Sichuan Post, analyzes the internal and external environment of Sichuan Post by SWOT method, and expounds the opportunities and threats faced by enterprises, as well as the advantages and disadvantages of resources and capabilities. By using the theoretical knowledge of enterprise strategic management, this paper makes a comprehensive research and analysis on the enterprise mission, strategic direction, strategic methods and strategic realization ways of Sichuan Post.