News plays a very important role in the dissemination of social information. The archives management of news organizations has the characteristics of complexity and diversity. Text, audio recording, video recording and photos all belong to the category of news files, and photos, as important news materials, need more standardized management in order to consult and use them conveniently and quickly in future work. This paper briefly analyzes the present situation of photo management in news organizations, and puts forward some suggestions for improvement in view of the existing problems.

[Keywords:] news unit; Photo management; problem analysis

News work needs to refine and integrate a large number of materials, which involves the management of relevant historical materials, influential materials and event records. Photo management plays a very important role in it. Unreasonable photo information management will not only have a negative impact on the working environment, but also affect the progress of news work. Therefore, news organizations must attach importance to the management of news pictures and equip full-time personnel for classified management.

1, photo management status of news organizations

News photos include electronic photos, paper photos and photo negatives. , can intuitively and vividly reflect the state of society or an industry at that time. However, these three kinds of materials are easily influenced by environmental factors or human factors, and poor management will lead to the loss and damage of materials. Therefore, how to effectively manage picture materials has become an urgent problem in the work of news organizations. At present, with the popularization of electronic products and the development of science and technology, digital photos have become the main types of photo materials of news organizations, and the traditional photo management methods are no longer suitable for modern digital data management.

Now many news organizations are not aware of the importance of photo information management, and there are no corresponding rules and regulations for photo information management. For example, photos are not sorted according to their types in time, which leads to disorganization or even loss of photos; There is no regulation on the filing form of photos, which leads to the mixing of various materials and the inability to form a systematic photo file; There is no strict photo information management system, which leads to low work efficiency of staff.

In addition, some news organizations do not organize full-time staff to manage photo materials, and the quality of some managers is not enough to meet the needs of work, especially the management of digital photos, which requires a certain computer foundation. However, some journalists still lack computer knowledge. At the same time, some units mainly rely on manpower to manage the photo materials, which is not only time-consuming and laborious, but also inconvenient to find and use, resulting in the failure to play its due role.

2. Methods of photo management of news organizations

2. 1 standard management

First of all, it is necessary to strengthen employees' file awareness and let employees know the importance of file management. Relevant leaders should also strengthen the guidance on file management, improve the working environment of photo information management, solve the problems encountered in file management in time, make photo management adapt to the requirements of the digital age, and provide reliable and convenient information support for the actual work of news organizations.

Secondly, in order to change the disorderly management of picture materials in news organizations, it is necessary to standardize the management work, formulate rules and regulations in line with the actual work of the organization with reference to the Interim Measures for the Management of Archives of News Organizations, and make strict provisions on the management of picture materials. When formulating the rules and regulations of photo data management, we should make detailed provisions on the details of data collection, storage and borrowing to ensure that every link of photo data management can be rule-based and evidence-based. At the same time, it is necessary to implement rules and regulations in practical work, strictly carry out supervision and inspection, and make the management of photo materials have laws to follow in accordance with the relevant provisions of the state and industry.

Finally, because news pictures have the characteristics of large quantity and complex content, it will be heavy and boring to manage. In order to stimulate the enthusiasm of archives management personnel and improve work efficiency, archives management departments can formulate perfect rules and regulations and form a systematic management model, so that photos can collect and classify information well before entering the photo library. At the same time, give full play to each reporter's personal potential, cultivate their work order and sense of responsibility, and let them realize the importance of photo management, so as to have a positive understanding of file management.

2.2 improve the quality of employees

On the one hand, digital cameras are widely used now, and digital photos become the main information of news, which requires file managers to have certain computer knowledge. At the same time, the management of photos should be supported by relevant software systems. Many news organizations don't realize this, and the professional knowledge level of employees can't reach, which leads to incomplete collection and disorderly storage of photo information. News organizations should regularly organize employees to carry out relevant professional knowledge training, so that employees can adapt to the digital working environment as soon as possible and master the digital photo processing skills skillfully.

On the other hand, many employees don't know enough about photo archives, think that the collection and arrangement of photos are not important, lack enthusiasm for photos, and have the idea that they don't want to do it because of the heavy workload. To change this situation, news organizations must attach importance to the ideological education of archivists and make them realize the importance of photo archives management to news organizations.

2.3 Pay attention to management methods

The management of photo data includes three aspects: photo collection, sorting and storage. Archives management personnel should refer to the management requirements of their own units, conscientiously and responsibly implement the rules and regulations of their own units, and do their jobs well.

For the collection of photos, we must first ensure their authenticity. The photo information reflects the truth and the content cannot be tampered with. Only by truthfully reflecting the objective facts can we have research significance. The collected photo materials should be accompanied by corresponding text descriptions, and the film-type photo materials should be kept together with the negative film, so that the photos can be used for reference when they are damaged. In addition, the content reflected in the photos is limited, and corresponding text description is needed to describe the objective facts in more detail.

For the arrangement of photos, clear types should be divided according to the regulations of the unit, and necessary numbering and binding should be carried out for easy reference. When classifying types, they can be classified in chronological order. For the photo materials in the same time period, they can be classified according to the different types of described events and the correlation between reference events. When the photos are numbered, they can be numbered in turn according to the date of the incident. Note that photos and negatives should use the same number to facilitate correspondence. The text description should be concise, only introduce the main background and characters, and there is no need for a long speech.

3. Concluding remarks

Photographic materials are records of objective facts. In order to ensure its authenticity and effectiveness, news organizations should attach importance to the management of photographic materials, change the original traditional management methods and attach importance to the management of digital photographic materials. Constantly improve the management system, improve the knowledge level of managers, make the search and citation of photo materials faster and more convenient, and improve the work efficiency of the unit.

References:

[1] Tang Unity. The management of photo archives of news organizations in the digital age [J]. Archives and architecture. 2007(4).2 1-23.

[2] Liu Wen. How to strengthen the management of news photo files [J]. Young reporter. Issue 3, 2003.

[3] Mou Liming. On the management and utilization of news archives [J]. Journal of Heihe River.2012 (5).17-18.

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