Advertising is a major aimed at cultivating applied, compound and innovative talents with all-media news communication knowledge and ability, as well as international news communication talents with global vision and cross-cultural communication ability. Advertising is an undergraduate major in colleges and universities, which belongs to literature major. The basic study period is four years, and the bachelor of arts degree is awarded. The professional code is 050303. 1June, 983, with the approval of the Ministry of Education, Xiamen University established the first department named after communication in China. The Department of Journalism and Communication pioneered the major of "Advertising" in domestic universities. According to different social needs, professional needs and market needs, the subject background types of advertising specialty show a diversified trend. In addition to the Department of Journalism and Communication, others are distributed in the Departments of Economics and Management, Grammar and Fine Arts.
Material supplement:
The curriculum system of advertising major mainly includes theoretical courses, practical teaching links and graduation thesis (works). The theoretical courses mainly include general courses, public basic courses, professional basic courses and professional courses.
1, general courses: mainly including humanities and social sciences and natural sciences courses, aiming at improving students' humanistic quality, scientific spirit and artistic accomplishment.
2. Public basic courses: mainly including ideological and political theory, college foreign languages, computer basics and applications, physical education, career planning, employment guidance and innovation and entrepreneurship education courses.
3. Professional basic courses: mainly including introduction to journalism, introduction to radio and television, introduction to advertising, introduction to communication, introduction to network and new media, introduction to publishing and digital publishing, ethics and regulations of news communication, Marxist news thoughts (or selected readings of Marxist news works), digital media technology and research methods of news communication.
4. Specialized courses: advertising history, advertising creativity and planning, advertising psychology, marketing, statistics and data analysis, consumer behavior and marketing strategy, computer graphic design, and advertising effect evaluation.
Practical teaching courses offer professional training courses. Colleges and universities are based on their own characteristics and teachers' situation, combined with professional teaching objectives and tasks. Courses include photo photography, TV camera shooting, TV editing, radio and TV program planning and creation, and integrated news works creation. The graduation thesis requires students to choose a topic and complete a qualified article according to the theoretical knowledge gained during their professional study in school and their own professional practice.