Influence and coping strategies

[Abstract] Based on the analysis of the influence of the development of e-commerce on the management ideas, management methods, management means, organization management and talent management of enterprises, this paper puts forward

The corresponding coping strategies are put forward.

[Keywords:] e-commerce enterprise management impact coping strategies I. Preface

With the acceleration of global economic integration and the rapid development of information technology,

With the wide application of Internet/Intranet technology and e-commerce, mankind has gone from the era of industrial economy.

A generation has entered the era of knowledge economy. In the era of knowledge economy, the business environment of enterprises has been

The economy has undergone fundamental changes. Personalized customer needs, accelerating technological innovation, products

The life cycle is shortening constantly, and the market competition is becoming increasingly fierce. The past was adopted in the era of industrial economy.

It is difficult for large-scale enterprises to achieve competitiveness in today's market by reducing costs through mass production.

Business rules, "bureaucratic" management mode and MRPII (system) in the past industrial economy era

Application-oriented management is no longer suitable for the development of today's enterprises.

E-commerce plays an increasingly important role in modern enterprise management. Based on this, this paper discusses.

It is necessary to explore the influence of e-commerce on modern enterprise management and its countermeasures.

Second, the impact of e-commerce on enterprise management

The impact of e-commerce on enterprise management is mainly manifested in the following five aspects:

1. the influence of e-commerce on enterprise management thought

E-commerce transcends the category of products and technologies and becomes the carrier of new management mode.

Promote the innovation of management thought. First of all, e-commerce broke the geographical and time constraints, making

Facing the global allocation of resources, enterprises need to establish the concept of globalization. Second, electricity.

E-commerce enables enterprises to face the world directly, which requires enterprises to establish the concept of standardization.

Third, e-commerce has changed the way of information transmission, enabling enterprises to obtain information and publish letters.

With the realization of "zero time lag" of interest rate, enterprises need to establish the concept of rapid innovation. Fourth, electricity.

Sub-commerce has changed the concept of enterprise management elements, and enterprises should establish the concept of attaching importance to knowledge.

2. The influence of e-commerce on enterprise management.

With the rise and development of e-commerce, enterprises have realized their own management methods.

With new breakthroughs, many traditional management methods have been upgraded.

In production management, modern production process, low inventory production, number

Advanced management methods such as customized production. Application of e-commerce in enterprise production process

Yes, computer-aided design and manufacturing can be adopted on the basis of management information system (MIS).

(CAD/CAM), establishing computer integrated manufacturing system (CIMS); Can be used to develop decision support.

On the basis of DSS, planning and control are realized through man-machine dialogue to meet the requirements of materials.

Planning (MRP) has developed into manufacturing resource planning (MRP-II) and enterprise resource planning (ERP).

These new production methods combine information technology and production technology closely, making the traditional

The mode of production has been upgraded.

In marketing, the biggest impact of e-commerce is to promote online marketing.

Appear. Network marketing is a new marketing method with the help of Internet technology, which mainly

Including network interactive marketing, network integrated marketing, network customized marketing and so on. electronic marketing

Help enterprises to consider customer needs and corporate profits at the same time and find the best way to realize corporate interests.

Maximize the marketing decision to meet the needs of customers. New international market operating environment

Enterprises must integrate customers into the whole marketing process, and in the whole marketing process,

Constantly communicate with customers.

3. The impact of e-commerce on enterprise management tools

The biggest influence of e-commerce on enterprise management means is the application of computers and networks.

Use. Computer is the foundation of e-commerce and modernization of enterprise management means.

Foundation. The application of computers has greatly improved the efficiency of enterprises and realized real "automation"

Change. "The network makes e-commerce truly a reality, thus becoming the most advanced management mode of enterprises.

Means. Enterprises not only form internal networks to share information, but also cooperate with external networks.

Network spread, forming the Internet. By establishing their own websites, enterprises can make their own.

Business philosophy, enterprise status and product information are all in a state that anyone can check at any time.

So as to improve the "contact rate" between enterprises and customers. All kinds of management software are not only widely used.

It greatly saves the manpower and material resources of the enterprise and improves the operational efficiency of the enterprise.

4. The impact of e-commerce on enterprise organization and management

Traditional organization is based on information flow and control, as well as division of labor, without.

Whether it is linear, linear functional or business department system, it is a top-down depression.

Straight plate structure. Traditional organizations emphasize professional division of labor and sequential delivery. , and in the rapid development of e-commerce.

The exhibition information age is bloated and inefficient. Enterprise organization with traditional division of labor and refinement

Can no longer meet the needs of the development of e-commerce, in the increasingly competitive information age,

E-commerce is profoundly changing the traditional organizational structure and promoting the organization of enterprise management.

Modernization, this is also the enterprise in order to improve operational efficiency, in order to have a strong competitiveness.

The inevitable result of fierce market competition. E-commerce is making enterprise organizations tend to be structured.

Flattening, decentralized decision-making, virtual operation.

5. The impact of e-commerce on enterprise talent management

Talent is the core of enterprise management, and enterprises need different needs in different business environments.

Genius. In the era of rapid rise of e-commerce, modernization is needed.

Management talents, specifically, such talents need to realize modernization in at least the following three aspects.

Level. The first is the concept. The foundation of enterprise concept is the concept of enterprise management talents.

In the final analysis, changing the concept of enterprises means changing the concept of enterprise management talents. Modern management

Talents need to have the concept of globalization and rapid innovation, which is a lot of information in e-commerce.

The inevitable requirement of fast transmission speed. The second is ability. Affected by e-commerce, enterprises

Industry management has corresponding changes and innovations in organization, methods and means.

This requires people not only to have corresponding professional knowledge, but also to understand and use electronics.

Network knowledge, so that it can quickly understand, adapt and enter the e-commerce environment, can

Skillfully operate and operate e-commerce activities, and have the ability to learn and make progress from them.

Third, in terms of professional ethics, in addition to observing the basic professional ethics, special attention should be paid.

Emphasize credibility.

Third, the enterprise's coping strategies

Enterprises should adopt advanced information technology in today's world to serve R&D and high-starting production.

Applying information technology to the whole process of enterprise management, on the basis of establishing modern enterprise system,

Cultivating and developing enterprises' demand for e-commerce is not only the need of enterprises' international operation, but also necessary.

The foundation for enterprises in China to realize leap-forward development. So the following countermeasures should be taken: 1. Establish the business philosophy of innovative management.

Now the world has entered a "borderless competition era", which is fixed.

Regulatory management has been unable to adapt and will be replaced by innovative management. The so-called innovation management,

Refers to the ability to quickly adapt to the rapid changes in technology and business environment and constantly innovate ideas.

Innovation, strategic innovation, institutional innovation, organizational innovation and market innovation penetrate innovation into management.

In the process of management, as a regular main management responsibility.

2. Carry out necessary enterprise transformation.

Enterprise reengineering is a management revolution, which has been in the United States and its

There has also been a vigorous enterprise reconstruction movement in other industrialized countries. In the west, enterprises

Reengineering movement is considered as the second industrial and commercial management revolution after total quality management movement.

Some companies in Asian countries have also begun to re-examine their business processes, organizational systems and efficiency.

Rate and competitiveness. This movement has attracted close attention from the theoretical and industrial circles in various countries.

And great interest. Many people believe that the impact of this management revolution on today's enterprises can be attributed to two points.

A century ago, Adam Smith put forward the theory of division of labor, which had an equal impact on the business community at that time.

Rebuilding an enterprise is a fundamental re-examination of the original basic beliefs and business processes.

Consider and redesign important indicators to measure performance, such as cost, quality and service.

Service and efficiency, etc. , to achieve a great leap forward improvement. The technical basis of this management revolution

It is the universal coverage of information network to all departments and posts within the enterprise. This makes ...

Employees can get any information related to their own business in the enterprise through the network, which greatly saves.

It avoids the circulation and delay of reports and data between different functional departments and shortens the whole production week.

Period, greatly streamlining the management personnel, improve work efficiency. At the same time, it also helps to form every

Employees understand and care about the new situation of the overall situation in their posts.

3. Focus on global strategy

The first is to develop and allocate resources on a global scale. Multinational companies play an important role in capital, labor, technology.

The development and allocation of commercial resources such as technology began to shift from domestic to global.

Overall consideration, reasonable distribution within the scope, that is, according to different profits and taxes and different finances in different regions.

Risk allocation capital; According to the technical development level and advantages of different regions, establish corresponding technologies.

Technology development center to organize technology development and enhance its technological competitiveness; Benefit according to business needs

Use and develop human resources.

Second, actively carry out international collaborative research and development. On the one hand, pay more attention to domestic enterprises.

Industry research and development, and constantly improve its technical level; On the other hand, actively establish international coordination.

R&D institutions, improve the comprehensive technical competitiveness.

Third, establish an efficient production system based on international division of labor and cooperation. Multinational companies are changing.

We will change the traditional mode of operation with domestic production as the mainstay and overseas production as the supplement, and strive to establish a country-based system.

International division of labor and cooperation, global efficient production system.

Fourth, strengthen and improve the international marketing network. Multinational companies use local marketing.

Talent or strengthen training, etc. , vigorously cultivate not only marketing, foreign languages, but also familiarity.

Marketing talents with local cultural characteristics and consumption habits should improve the international network and establish information exchange.

Mechanism, improve the degree of information enjoyment, accurately grasp the marketing information; Strengthen marketing

Contact R&D to develop marketable products according to market demand information.

4. Pay attention to the management of transnational diversified culture

Management activities are combined with different cultures to form different management philosophy and management.

Style. Some people have analyzed that the United States focuses on "law" and Japan focuses on "reason"

Taking management as the center, China's management is characterized by "emotion". Law-centered management,

Emphasis on respecting rules and order and pursuing Excellence make it always in the leading position of innovative management.

A first position; Rational-centered management pays attention to catching up with others and is good at managing others successfully.

Improved, pursuing utility at the expense of morality and pursuing group interests at the expense of personal interests;

Emotion-oriented management focuses on exploring people's inner potential and enthusiasm, and emphasizes management.

"Human harmony" effect. Emphasis is placed on people's role and value realization, and on the management of systems and rules.

Relatively lax, when emphasizing personnel relations, the rational spirit is not fully demonstrated.

5. Pay attention to the improvement of the quality of business operators.

The close relationship between the success or failure of enterprises and the quality of enterprise managers has been paid more and more attention.

Confirmation between state and enterprise. Today's operators need at least the following four foundations.

Quality can make the enterprise successful;

First of all, operators should be able to accept new challenges. Enterprises must respond to the changing environment.

Quick response. Second, business operators should have certain technical skills. Without technology, you will

It is harmful to make a correct decision at a critical moment and lose market opportunities. Third, enterprises should now

Success depends largely on the ability of its leaders to operate funds. Commercial operator

Have a good understanding of the management of the most important assets (cash, stocks and bonds) of an enterprise.

Fourthly, the success of an enterprise depends on the management and training of human resources.

6. Establish a cross-functional mobile organization

In order to adapt to the rapid changes in the business environment, organizations need to be more flexible and greatly

Improve the overall comprehensive efficiency of the organization. Due to the interweaving of various management activities and management rings

The environment is becoming more and more complex, and any important activities need the cooperation of various professionals.

Cooperate with ... We must break through the strict division of labor in order to achieve specific goals and responsibilities.

Service, realize functional reorganization, establish cross-functional mobile team, and improve enterprise work.

Force, efficiency and overall resultant force of the system.

7. Enterprise management has changed from product-driven to customer-driven

Satisfying consumers will be the key to the success of future enterprises. Enterprises can't just meet on the surface.

By this philosophy, but as the main driving force of business decision-making; It's not just

Integrate customer needs into the development process of new products or services of enterprises, but meet customer needs.

The demand of customers is the basic principle of all activities of enterprises, and customers are willing and able to put customers in it.

The center of the organization. More and more enterprises begin to establish customer-based incentive and reward systems.

On the basis of satisfaction. Customer-oriented companies should give up caring only about price and product quality.

Traditional practice, focusing on customer value and total quality management. for

Therefore, the time for enterprises to adopt customer information management system will be earlier and earlier, and the needs of customers will also change.

And monitor the changes of enterprises in time.

Four. Concluding remarks

In short, enterprises can effectively improve their decision-making level and work efficiency by promoting e-commerce.

As well as the rapid market response ability of enterprises, reduce product costs, promote market sales and improve enterprises.

Industry internal management, optimize enterprise supply chain and sales chain, and then greatly improve economic benefits.

Therefore, the promotion of e-commerce in enterprises is to enhance the comprehensive strength and market competitiveness of enterprises.

Very effective means. Especially in the current situation of economic globalization, enterprises are facing the country.

The fierce competition in international and domestic markets can only be realized by promoting the construction of enterprise e-commerce and improving quality of enterprise.

Only the comprehensive strength and market competitiveness of the industry can be in a favorable position in the fierce market competition.

A little. E-commerce will further promote enterprise management innovation and realize modern enterprise management.

Enhance the core competitiveness of enterprises.

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