1. Pursuing self-employment: College students usually have high curiosity and exploration spirit, hoping to realize and explore their self-worth through self-employment.

2. Great pressure on employment: At present, the competition in the job market is very fierce, and many college students feel great pressure on employment. Choosing to start a business can provide an opportunity to start your own business.

3. Love innovation and creation: College students usually have a certain ability of innovation and creation, and hope to realize their dreams of innovation and creation through entrepreneurship.

4. Self-worth can be realized: Entrepreneurship can enable college students to better play their potential and realize their self-worth.

5. Get more experience and opportunities: Entrepreneurship can enable college students to gain more practical experience and opportunities and improve their comprehensive quality and competitiveness.

Generally speaking, college students choose to start their own businesses, realize their self-worth and gain more experience and opportunities. However, entrepreneurship also needs certain risks and challenges, and it needs to be fully prepared and planned to succeed.