-Bernard chumi
Bernard chumi defines architecture as a narrative way. In different scenes of space, different activities of people are interpreted into different plots, which are connected in series to form the story conveyed by the building itself and the space.
The same is true of commercial space.
A good business body is like a good movie. There is a connecting link, a dull climax, a beginning and an end. Every node and every place are interrelated, creating a narrative atmosphere and shaping the three-dimensional sense of the picture, so that consumers can participate in space activities according to the set plot or route. * * * together make up the whole story.
Strategy first, then design, spatial story can be said to be the spiritual expression of strategy, while design is the visual presentation in space according to the story context. After finding the core strategy for the project, draw a story line, endow the project with space emotion and place spirit, subtly infect consumers' thinking and emotions, and cause buzz, which is another dimension of immersion.
The mysterious underground city is the theme space located on the first and second floors of the shopping mall. We think of the famous Jiangzhuang site in Dongtai, Yancheng, where the project is located. Underground secrets, Neolithic relics, we decided to give the project a "science fiction story" background-people came to explore ancient relics, strayed into the transmission matrix left by ancient foreign civilizations, and "crossed" into a mysterious underground city, opening a chaotic journey of exploration in the past and the future.
Two floors of space were opened to form an 8-meter-high space. Through the escalator (conveyor belt), I entered this wide space hidden underground, revealing a solemn and mysterious feeling under the towering city wall. The massiness of history is broken, the future sci-fi is torn, and contradictory elements are integrated into a unique spatial temperament.
The disorderly retro streets, the sense of science and technology under metal collision, the neon lights shrouded in light, the disorderly reorganization of mechanical parts, the reflection of electronic screens and light beams, and mysterious circuits. A space-time that seems to be in reality but seems to be divorced from reality, like a black hole, has involved us in this journey of interweaving the new wave of science fiction and psychedelic retro culture in the 1980s. The grandiose scene experience consumption space satisfies people's individual expression, and a social settlement is gradually formed.
Chenggong Wuyue Plaza is the first shopping center in Kunming to experience life aesthetics and revive the life trend in the south of the city. In the process of self-innovation, shopping centers are often enclosed by creating "explosive" spaces, and the ancient tea-horse road is one of them.
Tracing back to Yunnan culture, we turned our attention to the symbol printed in the bones of Yunnan people, the ancient tea-horse road, an economic and trade road in southwest China. We extract the context from the ancient road, and connect the important stations in Yunnan section of the ancient tea-horse road with young and innovative spatial language: Yiwu Town, Yunnan Post, Nakley and Baohuahu Street, presenting colorful national cultures along the way, telling new stories and creating a unique "Yunnan Tide" theme block.
Through the fantastic "colorful tea garden", we set up tea bricks in Yiwu town, loaded with goods, drove away cavalry, stepped out of Zhaimen, the trade road meandered and the Milky Way flowed, and came to Yunnan Post Station, the largest post station on the ancient tea-horse road, to feel the glorious charm of Bai and Han nationalities, and then went there to enjoy the ancient beautiful legends and continue to print them along the horseshoe.
The story unfolds like a scroll ...?
Gong Jie, composed of a number of Song-style ancient buildings, is another masterpiece of Bintou. Since there is a Song-style charm as the background, we will follow suit. According to the architectural characteristics of the project itself, combined with the humanities, customs, history and culture of the city where it is located, the project is given the orientation of Song aesthetics and national style theme.
The first volume, the second volume depict the tribute in Song Dynasty from the leisurely riverside outside the city, to the bustling market where talents have just grown into officials, and then to the leisurely and elegant life in the countryside. The three stages of life are the context of the story, just like laying a picture of the Riverside Scene at Qingming Festival under the aesthetics of Song Dynasty, which integrates the culture of tribute, money and market to create leisure and prosperity.
This story can be traced back to more than 3000 years ago ...?
From south to north, from Happy Coast to Happy Mountains and Rivers, from Qushui Bay to Xia Ji Bay, OCT has been actively responding to and practicing the integration of culture and tourism, carrying urban culture with urban commerce and enhancing cultural self-confidence. Overseas Chinese Town? Happy Mountains and Rivers are located in Zibo, the ancient city of Qi. The cultural heritage of 3,000 years is the unique wealth of this project, which makes the "flat" Qi culture full of vitality. We set up a six-day museum of Qi culture in Xia Ji Bay.
The whole space is divided by the concept of "four people separated, scholars, agriculture, industry and commerce" put forward by Guan Zhong, a famous minister of Qi State. All levels of building standards, professional characteristics, identity symbols and other elements are split and reconstructed. Combined with the commercial configuration of each group, these four unique and unified blocks fully reproduce the scene of Qi's prosperous neighborhood through the theme of one step, one scene, one store and one group.
This story is told by Qu Zi's poem ...?
Learn from the classics of the past and build the model of today. Jin Dian Square is located in Xupu. "When I entered Xupu, I couldn't get around and didn't know what I was doing." When Qu Yuan first entered Xupu, he wrote "Involved in the River", leaving famous works such as Li Sao and Ode to an Orange on the misty and rainy land of Meng Si. We find the source of design, deconstruct and reorganize the native elements of Xupu described in the classic masterpieces born here, see Xupu in Qu Yuan's poems, and follow Qu Yuan to Xupu.
The story begins with a boat in South Lake ...?
South Lake and Red Boat are indelible marks of Jiaxing, and the business on this land has also been given a touch of red.
When the shopping center was infused with soul, everything came alive. Taking the meeting places of several important national congresses in history as clues, we can travel through the thick and great historical time and space, reappear a piece of all-powerful red land and days of our lives, so that people can touch the revolutionary history in a special way, explore the red heritage, remember the revolutionary martyrs, follow the footsteps of the party from birth to development, recall the days of our lives, and survey the great rivers and mountains of the motherland.
The story of the new era is continuing. Under the background of the times, every city and every space has its own story. What we have to do is to constantly dig up the treasure and let the space "tell stories". You and I are both people in the story. ...