Internet advertising first appeared on the Internet, which is a kind of network marketing technology and plays a vital role in network marketing activities. Compared with traditional media advertising, online advertising has many incomparable benefits, and they have devoted their great enthusiasm to advertising, advertising shooting and advertising production.

At the same time, the advertising network has developed to form its own set of forms and pricing. However, as a new advertising model, it has many problems, which forces us to think about ways to solve these problems. This paper will start with the basic information of these advertising networks and analyze the development trend and current situation of online advertising.

Online advertising, whether at home or abroad, is a prosperous and vigorous industry. Now that the Internet has matured and developed, online advertising provides a powerful carrier that impacts the world. At present, online advertising has entered a period of initial prosperity, especially e-commerce and online shopping.