Discussion on strategic management practice of XXX company, a growing small and medium-sized enterprise
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catalogue
Abstract 1
Abstract 2
Chapter 1 Introduction 1
1. 1 background and significance of the research project 1
1.2 Definition and connotation of small and medium-sized enterprises in the growth period II
1.2. 1 Definition and connotation of growing SMEs II
1.2.2 characteristics of growing enterprises 4
1.3 difficulties and characteristics in the growth of small and medium-sized enterprises 4
1.4 Necessity and importance of implementing strategic management 6
The second chapter is the theory and discussion of strategic management of small and medium-sized enterprises in the growth period, 9 pages
2. 1 Concept and evolution of strategic management theory 9
2. 1. 1 Study on Strategic Management of Foreign-funded Enterprises 9
2. 1.2 Study on Strategic Management of Domestic Enterprises 12
2.2 Objectives, Keys and Choices of Enterprise Strategic Management 13
2.3 strategic management of small and medium-sized enterprises in the growth period 15
2.4 SME growth strategy management implementation path 20
2.5 mistakes to be avoided in the implementation of the strategy 22
Chapter III Analysis of the Present Situation and Internal and External Environment of AG Company 25
3. 1 AG company status 25
3.2 AG company growth strategic management needs analysis 25 pages
3.3 AG company external environment analysis 27
3.3. 1 general environment analysis of pests 27
3.3.2 Security Industry Environment Analysis 28
3.3.3 Porter Five Forces Industry Competition Model Analysis 3 1
3.4 AG internal resources analysis 33
3.5 AG company value innovation analysis on page 34
The fourth chapter is the analysis, diagnosis and strategic implementation of business technology tools of AG Company.
4. 1 AG SWOT analysis 39
4.2 AG Boston Matrix Analysis 43
4.3 silver germanium matrix analysis 47
4.4 formulation of development strategy of ag company 5 1
4.5 Evaluation and control after the implementation of strategic management 54
Conclusion 57
Reference 59
Acknowledgement 63