ABInBev is one of the largest beer producers and sellers in the world, with more than 500 beer brands, including world-renowned brands such as Budweiser, Fu Jia, Stella and Bago. In 20 15, Anheuser-Busch InBev Group announced the acquisition of SABMiller, another world-renowned beer company, and redefined the global beer market.

M&A background:

As the second largest beer producer and seller in the world, SABMiller owns more than 200 beer brands in more than 90 countries around the world, such as Carobbi, Tian Fei, Corona and Miller Beer. The merger of South African Miller and Anheuser-Busch InBev Group will be one of the biggest mergers in the history of the global beer industry.

Impact of the merger:

1. Reorganize the global beer market

The merger of Anheuser-Busch InBev Group and SABMiller will reconstruct the beer market structure on a global scale. After the merger, Anheuser-Busch InBev will become the world's largest beer producer and seller, with a market share of 365,438+0%, surpassing previous competitors and latecomers, thus accelerating the monopoly process of the global beer market.

2. Accelerated industrial integration.

The global beer market is huge, and the potential industry integration space is broad. The merger of Anheuser-Busch InBev and South Africa Miller will accelerate the pace of beer industry integration. After the integration, Anheuser-Busch InBev will gain more resources and opportunities, further expand the market scale and influence, and pose a great threat to other beer enterprises.

3. The company's performance has improved.

The merger of Anheuser-Busch InBev and South Africa Miller will have a positive impact on the company's performance. Both companies have strong comprehensive strength in the global beer market, and their financing ability and productivity are excellent. At the same time, they also have rich brand accumulation and channel advantages. After the merger, the combination of the two will form a powerful "wealth effect" and greatly promote the company's performance.

4, improve the innovation ability of enterprises.

After the merger of Anheuser-Busch InBev and South Africa Miller, it will form a powerful innovation force. The combination of the two brands will bring more product innovations, meet the needs of consumers, further expand market share, and thus improve the profitability of enterprises.

Conclusion:

The merger of Anheuser-Busch InBev and SABMiller will reconstruct the global beer market, accelerate the integration of enterprises, optimize the allocation of resources, and enhance the operational efficiency, innovation ability and brand value of enterprises, which will have an important impact and promote the development of the global beer industry.