business secret
In order to make Apple's sales by going up one flight of stairs, Jobs hired the famous marketing guru and the former president of Pepsi-Cola john sculley to join Apple. In a conversation between them, Jobs said a very bold and weighty sentence to each other: Do you want to sell sugar water for life, or do you want to change the world?
business secret
Jobs upholds the principle of "removing the weeds and preserving the seeds", and almost every action he makes to Apple embodies his idea of removing the weeds and preserving the seeds, injecting fresh blood into the apple:
business secret
Before the introduction of iPod, MP3 has become the leader of the whole music player market. Almost everyone thinks that the current music player market is saturated and there is no room for development. Before the iPhone, the whole mobile phone market has become the world of smart phones; Before the iPad appeared, Microsoft and Dell had become industry leaders. ...
Jobs is great because he can fight his way out in this seemingly hopeless market, quickly defeating the original giants one by one, and making Apple the number one in the industry.
business secret
In this world, the computers we use don't need Dell or Compaq products! Apple's original intention was to make computers for people. Moreover, in order to survive, Apple must streamline projects and cut off those complicated projects; We should concentrate on our work and do what we are best at!
business secret
In 2005, Jobs' speech at the graduation ceremony of Stanford University was the most important and famous speech of Jobs. He reviewed his glorious half-life, and finally concluded with deep affection: stay stupid and stay hungry. Hungry for knowledge, modest and foolish.
business secret
When Apple was founded nine years ago, Jobs was fired from the company he founded, but he didn't give up what he was doing. Later, it turned out that this experience also made Apple, which Jobs was in charge again, a great success.
business secret
The term "product picker" is a technical term of venture capital in Silicon Valley, which is used to select product experts in newly established companies. Traditionally, the first product after the establishment of the company must become a "representative work". The hardest part is actually the beginning, and a good beginning is half the battle. No matter which company, the success of the first product is undoubtedly the most important.
business secret
From 200 1, Apple opened its first retail store. By 2006, in less than five years, Apple's annual turnover reached $65,438 billion. This figure is beyond the reach of other retailers. What makes Apple's retail stores so successful? Jobs will tell you: take action around all aspects of the user experience, and then create a novel experience forever.
business secret
Jobs himself is a man with a story, and every speech he gives is like a persuasion meeting. He doesn't use any flowery language, but he is always convincing. Bridge is like Andersen in the mall. He turned every product release into an artistic enjoyment. Jobs expressed those ideas in exquisite language and interpreted a beautiful and fantastic electronic utopia.
business secret
People are the best media. Apple is well aware of this, including users in the brand communication system and making users the vanguard of the propaganda front. From the beginning, Jobs personally participated in various organizations of Apple fans and computer enthusiasts, and he believed that "sharing wealth" was more important. Jobs and his Apple are willing to share software or professional organizations with users and enthusiasts. Tolerance and selflessness make Apple have a group of loyal fans and followers. What really makes Apple grow is the fans who spread Apple's computer ideas. The influence of users on the Apple brand is deeply rooted, and it has also become an important source for Apple to absorb fresh blood.
business secret
Jobs was rational. Although he pursues perfection, it doesn't mean that he only values art. He understands that cool new products can't bring considerable profits. This is not innovation, it's just art. 1997, when Jobs returned to Apple, the first thing he did was to cut Newton's PDA business, which has been in operation for 7 years and has been losing money continuously. Although this product is amazing in people's eyes. Because of his reason, he was able to make decisive decisions and create novel and profitable products such as iMac, iPod and iPhone.
business secret
In Jobs's business philosophy, meeting customer needs is a mediocre company's practice, and guiding customer needs is a master's way. This makes Apple always a few steps ahead of customers without becoming a victim, but makes people crazy and willing to pay for it.
business secret
Jobs once famously said: Make the icon so beautiful that I want to lick it! Anyone familiar with Jobs knows his passion and harshness for products. For Jobs, every product has its logical fortress behind it. The key is to "go deep into the hearts of users" and then turn every product into a universe of wisdom.
business secret
What is the top secret of this planet? Is it a confidentiality clause of the United Nations? Or top secret information from the FBI? If you are an apple powder, you will definitely answer: it is Apple's new product research and development plan. Jobs paid no less attention to product secrecy than to state secrets. He will keep a plan a secret for several years until he decides "what to tell everyone". All this is for one reason: Jobs knows that the mystery of goods can arouse the audience's emotions most.
business secret
Product selection, creating "friendly goods", making "goods combining science and art", and creating novel experiences around user experience ... So, which determines success or failure, product selection or innovation? Is it a "friendly commodity" or a "commodity combining science and art"? Is it around the user experience or creating a novel experience? Everything is for "innovation".
business secret
A big difference between Apple and Microsoft is that Jobs guides every employee of the company with his powerful influence, which means that every team and every project team is consistent with Jobs' philosophy.
business secret
Recruiting outstanding talents, or establishing an "A-level team" composed of first-class designers, programmers and managers, has always been Jobs' most concerned issue. The productivity and creativity of first-class employees are amazing, but not every leader can build a first-class team. This job is a test of managers' management ability and leadership skills. Have you prepared an A-level plan for your team? In order to cooperate with the A-level plan, can we try our best to win A-level talents?
business secret
From the story of Steve Jobs, we know that leaders and managers are completely different positions, although we often can't distinguish them clearly. John Kurt, the leader and master of change, once warned that leadership and management are completely different. Management needs to deal with complex situations, while leaders need to deal with changes.
business secret
If Jobs hadn't been so tough and determined to get rid of every opponent in front of him, would Apple still be like this? Jobs's "toughness" is behind his strong value system.
business secret
Jobs was an autocratic leader. But unlike other obscure dictators, his "abnormal" style is world-famous. The reason why he was swept out of the house by Apple was that he was too dictatorial and even surpassed the top president, taking care of all kinds of affairs of the whole company, from the determination of strategic route to the dismissal and recruitment of personnel. For Jobs, he has to master every screw of Apple!
business secret
In Jobs' eyes, everything that hinders and disrupts Apple's change of the world is Apple's enemy. But there are no eternal enemies in the world, only eternal interests. Time is the key to long-term separation.
business secret