First, the purpose and significance of the topic.

Purpose of topic selection: Print advertising design has an important influence on print advertising communication and its effect. Its characteristic is to design around the dynamic visual form, emphasizing that print advertising design attracts the attention of the audience, follows the psychological laws and visual principles accepted by the audience, fully conveys the advertising information and realizes the advertising effect.

Significance of topic selection: This paper applies many methods and expressions to print advertising design, focusing on the study and discussion of these new visual expression forms and methods of print advertising design, injecting new vitality into print advertising design and enriching the expression forms of print advertising forms.

Second, the main content and outline.

Main contents: This paper expounds the concept and application of software in print advertising design, and illustrates it with examples.

1. The basic concept of print advertising.

2. Functions and applications of the software.

Third, the main methods and measures.

Main methods:

1, social survey (case-based study).

2. Literature reference (analysis of research data at home and abroad).

3, network information research (network data research and analysis).

Main measures:

1, professional guidance for teachers.

2. Utilization of network resources.

3. The library consults books and materials.

Fourth, the main references.

1, Graphic Design Art, edited by Li Yanzu and Lu Ying, Beijing: Renmin University of China Press.

2. History of China Art Design, edited by Zhao Nong, Shaanxi: People's Fine Arts Publishing House.

3. Introduction to Design, edited by Yin Dingbang, Hunan: Science and Technology Press.