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Paper: How to write an introduction to enterprise customer relationship management? There is my catalogue below.
With the acceleration of global economic integration and the intensification of competition, enterprises have gradually changed from the traditional extensive management mode centered on products and scale to the intensive management mode centered on customers, service first, and maximizing customer value and enterprise profits. Good customer relationship is an important resource for the survival and development of enterprises. In order to obtain satisfactory customer relationship, an important idea of enterprises is to implement the customer relationship management (CRM) project.

Enterprises in China have gradually realized the importance of implementing customer relationship management (CRM) project, but many enterprises are confused about which solution to choose and how to implement this project. Starting with analyzing the market structure and trading behavior characteristics of products, this paper expounds the necessity of implementing CRM system in enterprises, then puts forward the process framework of CRM system based on Web, and finally expounds the key points of implementing CRM system in enterprises.

For reference only, I hope it will help you!

It is not easy. I thought about it for a long time. Give me some points! thank you