Soft text is a "text advertisement" written by the marketing planning of an enterprise or the copywriting of an advertising company, as opposed to hard advertising. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding needles in cotton wool, hiding them without revealing them, and defeating the enemy invisibly. By the time you find this is a soft article, you have suddenly fallen into the well-designed "soft article advertisement" trap. Soft writing pursues a communication effect of spring breeze and rain, and moistens things silently. If hard advertising is my Shaolin kungfu; Then, Ruanwen is a kind of Wudang boxing that hides needles in cotton, is soft, both rigid and flexible, and is both internal and external. Soft text marketing is the most powerful marketing means.

What we call "soft text" refers to the text (picture) mode that enables consumers to enter the "thinking circle" set by enterprises through specific conceptual appeals and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of soft text: one is narrow and the other is broad.

Soft and hard are relative, and not all straightforward advertising expressions can be soft and wide.

Soft text: Soft and wide text form is soft text.

1, narrow definition: refers to the plain text advertisements published by enterprises in newspapers, magazines and other propaganda carriers. This definition is an early definition, which is the so-called paid text advertisement.

2. Broad definition: refers to some propaganda and explanatory articles published by enterprises in newspapers, magazines, internet and other propaganda carriers, which can enhance the brand image and popularity of enterprises or promote the sales of enterprises, including specific news reports, in-depth articles, paid short advertisements, case studies, etc.