Five concepts are backward. In China TV industry, there is a general situation that "county-level TV stations learn from the city, municipal TV stations learn from the province, and provincial TV stations learn from the central government". County-level TV stations at the bottom always seem to be "slow" in creative thinking and management mechanism. People often say, "Take the law, only get it; That's why you can only get the best from the middle. The most outstanding performance of the concept lag is in the production of programs. Due to the backward concept and lack of innovation, the content of county-level TV programs is monotonous and outdated, forming a low level of repetition. For example, some county-level TV stations are too "politicized" and regard the level of leadership positions as the only basis for arranging news sequences, which makes news programs not only lead to the meeting, but also lead to the meeting, failing to truly implement the "three closeness" and being too thin in content and form. For another example, individual journalists find out the news articles broadcast in previous years and only change the date and the name of the leader to re-publish, which makes the news program "whoever shoots and watches" unable to attract the audience at all. As a result, there is a jingle circulating among the people: "The annual report of the Four Seasons News Year is like this every year." This mechanism has no vitality. Due to various complicated reasons, county-level TV stations can't really implement the competition mechanism and elimination mechanism in employing people, and quite a few county-level TV stations are basically in the same pot. Therefore, they can't make full use of their talents, resulting in an embarrassing situation of lax "import" and poor "export".
In a word, it is precisely because of the coexistence, interweaving and mutual influence of these factors that county-level TV stations have finally become "weak media" that "cut the chaos". Admittedly, it lists the shortcomings of many county-level stations. As the saying goes, a small boat is easy to surf and a small boat is easy to turn around. In some respects, county-level stations also have advantages. For example, because TV stations are small and have few equipment, they can be replaced quickly if the economic conditions are good. For example, the editing and broadcasting of TV stations in Geely District of Luoyang City have all been digitized, and the hardware far exceeds that of Luoyang TV Station. Similarly, in the production of programs, some county-level stations have gradually found their own world after years of exploration. Take Luoyang as an example. The TV feature film produced by Your Balcony and the TV prose produced by Songxian TV Station are widely praised in the circle. However, the program did not form a scale, with limited influence and little momentum. Generally speaking, there are many TV people at the county level who dare to endure hardships and make contributions. They also have lofty professionalism, selfless enthusiasm for work and endless pursuit of life. Under the same blue sky, warm sunshine is not the patent and privilege of one person or some people. She should be everywhere and warm every kind heart. These TV people who have self-pursuit and silent dedication at the grassroots level deserve our respect, applause and attention. The way out and countermeasures for the reform of county-level TV stations Reform is the driving force, and innovation is life. Only reform has a way out; Only by innovation can we win victory and stay young forever. To get rid of the current predicament, county-level stations must start with reform and constantly innovate their mechanisms. The author believes that there are two ideas for county-level stations to refer to.
Change the existing management system of "combination of sections and blocks, focusing on blocks" and implement vertical management. This will help the competent department at the next higher level (prefecture-level) to strengthen the direct management of county-level stations, and change the situation that prefecture-level stations only play the role of business guidance and have no right to ask questions about the propaganda, technology, personnel and administration of county-level stations. The implementation of vertical management can not only give county-level TV stations more room for development, but also improve the embarrassing situation that county-level TV stations are ineffective in supervising public opinion in this county. Of course, this is an important topic with complex content and huge structure, which involves major issues such as the direction of China media and directly affects the existing pattern of the entire media in China.
The outlet and countermeasures of county-level stations under the existing management system. In my opinion, if we maintain the status quo and continue to implement the management system of "compartmentalization and compartmentalization", county-level TV stations can't say that they can only be passively beaten in the "cracks" of central, provincial and prefecture-level TV stations and take effective measures. In my humble opinion, we can make a big fuss about the following aspects. Practice hard, do a few articles according to local conditions, stick to closeness, pay attention to localization, highlight regional characteristics, and make local brands famous. The biggest disadvantage and advantage of the county-level station is that it is at the grassroots level and directly faces the grassroots level. There are a lot of "live fish" and materials at the grassroots level. Among many ordinary people, there are many people and things that move us. This is the biggest resource for county-level stations to do programs. County-level stations must adhere to the principle of coming from the masses, going to the masses, taking the local masses as the main body of reflection, always facing the masses everywhere, going deep into the masses and serving the masses. Taking local characteristics and the masses as the leading role, we will make programs that are in line with the appreciation habits and psychology of the local people and are loved by the masses to meet the growing spiritual and cultural needs of the masses. A drop of water can reflect the brightness of the sun. The probability of major news events at county level is relatively small and resources are relatively scarce. However, we can reflect the truth through small events and the great fate and theme through small people. If this method is used properly, it can also produce excellent programs.
At the same time, if economic conditions permit, we will implement the strategy of going global. Conduct appropriate interviews in different places, broaden the scope and field of program production, change the objects and tastes of appreciation, enrich TV screens and attract local people. Take effective measures to establish and improve the learning and training system, and earnestly strengthen the continuing education and lifelong education of employees in Taiwan Province at the county level. In addition to emphasizing learning from practice, we should also attach importance to practice in learning. County-level TV stations should regularly and irregularly organize elite personnel to go to universities and provincial, prefecture-level TV stations for training and study, and often invite experts and scholars to give lectures locally, so as to comprehensively improve the quality and ability of employees. Boldly reform the internal management system, key departments and core businesses should truly realize the competitive elimination mechanism of "those who are competent, those who are mediocre and those who are mediocre", and strive to form a gratifying situation in which ordinary people are under pressure, key members are motivated and the whole stage is full of vitality.
With the help of external forces, do a good job in several courses of provincial and municipal organs > provincial and municipal organs should earnestly strengthen guidance, improve the degree of attention, and pay more attention to the status quo and difficulties faced by county-level stations. It is not only satisfied with the general activities and normal work such as issuing documents and organizing to participate in awards, but more importantly, while doing a good job in the management of stations at the same level, it is necessary to take a pulse and prescribe a good prescription for the current situation of county-level stations, such as holding county-level station symposiums and other similar activities, and actively make suggestions for the development of county-level stations. Strengthen the training and support of talents in county-level Taiwan Province. In the evaluation of professional titles and the selection of government awards, relevant policies in line with the actual situation at the county level are introduced, and to a certain extent, they are inclined to county-level stations, so that their talents can grow better. For example, in the evaluation of professional titles, can the number and level of rewards required by county-level Taiwan Province employees be appropriately relaxed? Or, break the existing form of awards, increase the items at the county level when awarding provincial and municipal government awards, and provide a number of places for the first, second and third prizes at the provincial and municipal levels, so that all county-level stations in the province or the whole city can compete and no longer participate in the same stage competition at the provincial, prefecture and municipal levels. After all, county-level stations and provincial, prefecture-level stations are not at the same starting line, and competition at the same level is fairer. This can not only change the situation that it is difficult for county-level TV stations to win the first prize at the provincial level for many years, but also be conducive to the cultivation and progress of county-level TV talents. In the same way, when participating in provincial awards, municipal awards can also be increased accordingly, just like setting up central and local groups in national awards; For another example, in the annual selection of government awards, can county-level TV stations be considered to send people as observers, so that county-level TV stations can better understand the award rules and procedures, and at the same time have a rare opportunity to learn and improve.
In short, whether to drastically change the existing system, implement vertical management in an all-round way, or stick to the existing system, so that county-level stations can make waves in the market competition and find their own way out, or which system is more suitable for China's national conditions, is more conducive to implementing Scientific Outlook on Development, building a harmonious socialist society, and even completely abolish county-level stations when the time is ripe to adapt to the updated media competition pattern, it will take time to prove and the development of the times to get the final answer.