Method 1: Full name combination method This is by far the most common and practical LOGO design method, representing Taobao and Tmall. The advantage of designing enterprise LOGO directly with brand name is that after the LOGO is released, it can directly strengthen consumers' cognition of the brand and let consumers remember your LOGO and brand quickly. At the same time, directly using the brand name as LOGO can also avoid many troubles such as duplication and infringement.

Method 2: Element substitution method

This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at changing elements. When they design their own logo, they change their brand into another * * * element, so that their brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.

Methods: Cultural integration method.

This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This kind of logo has the characteristics of personality and humanistic thought, which plays a very good role in improving brand tonality.

4. Symbolic expression.

This logo design method mainly adopts some media technologies related to content, such as graphics, elements or colors. The creativity of the media expresses abstract connotations in concrete ways. The common LOGO is Unilever, and a U is all symbolic. However, designing a LOGO like this requires understanding, classifying, summarizing and summarizing the meaning behind the brand. In this way, representative symbol elements can be extracted and signs can be designed.

Method 5: Color matching

This LOGO design method is widely used in the Internet field, and has a certain sense of modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO is modern, it needs more abstract things to replace corporate brands, so that LOGO can convey the artistic conception and tone of corporate brands.

How to add logo to pictures in ps?

If you want to add a text logo, just use the text tool (T-shape) in photoshop and type the text. It's simple.

Complex graphic LOGO, first you have to have LOGO material. Then open the logo material file and drag the logo layer directly onto your photo. If the logo has a white or other color background, please use the magic wand tool to select the background and delete it. Use the move tool to move the logo to the appropriate position, press CTRL+T at the same time, then press SHIFT+ALT at the same time, and drag the mouse at any corner of the freely resizable basket to resize the logo. If you are satisfied, save it in JPG format.

Now there is a software (batch photo processing assistant) that can compress the file size and add LOGO at the same time, which is very suitable for beginners. I recommend you next.

How to add LOGO to the picture?

1, the computer opens Photoshop software.

2. After opening Photoshop software, open the picture to be added.

3. After opening the picture, drag the LOGO directly into the picture. Logos are usually in PNG format.

4. Then just adjust the position.

5. If you don't have a LOGO, you have to do it yourself, mostly in AI. If it is simple text, it can also be made in Photoshop. Just click on the text tool to enter text.