First, the purpose of internship

Graduation practice is a comprehensive practical activity for students majoring in marketing after completing the course. It is an indispensable teaching module to implement the educational policy of integrating theory with practice and realize the training goal of colleges and universities. Its purpose is to let students know the actual operation mode of marketing and be familiar with general business means and methods. Understand the current market situation, apply the theoretical knowledge learned and put forward suggestions for improvement; In the real working environment, know yourself, sharpen your will, exercise your mentality, and consider the choice of employment direction. Interns should have a correct attitude, overcome the difficulties and setbacks in the internship process, and truly combine theory with practice. At the same time, internship is a good transition for students from school to society.

Second, the internship content

According to the requirements of the academic affairs office of the college, our marketing major adopts two forms: centralized internship and decentralized internship. Decentralized internship students contact their own internship units, centralized internship units are contacted by departments, and centralized internship units are guided by professional teachers. I chose my own internship, that is, I contacted my work unit myself. Engaged in work, sales and marketing related to their major.

When I first came into contact with this job, I was full of confidence, but later I slowly found out that I was defeated by reality again and again. With the aura of college students majoring in marketing, I looked down on some people with low academic qualifications at first. However, salespeople live by their performance. When their performance soars all the way and they are still standing still, it is really shameful. College students bring not honor but shame, so I will never say that I went to college again. I also know some opinions about college students from outside. I just love, play games and spend my youth with my parents' money every day. So now there is a saying: those with high academic qualifications and strong ability are fighting in groups, and those with low academic qualifications are bosses. It's a bit exaggerated, but it makes sense. People with high academic qualifications are imprisoned because of too much knowledge, and sometimes they don't even understand basic common sense. Lack of adventurous spirit and innovative consciousness.

The duty of a salesperson is to sell his products to others and collect money from others for his own use. Every time, we should consciously take the initiative to contact customers, win over relationships, and then promote products. That is, take the initiative to attack, cast a wide net and focus on training. During my internship, I was deeply touched by several things.

The first thing is to have dinner with customers once, although it is actually a wine bureau. A group of people were drinking and bragging together, and then the business was negotiated unconsciously. There was a so-called strong woman present. She has her own company, and her husband is just an ordinary wage earner. It is often said that behind a successful man, there is a woman who silently supports, while behind a successful woman, there is a timid man and a group of chasing perverts. It is said that this woman can drink a lot, and the hostess is first-class in technology. I thought her business came from the wine table. The result is far from simple. I heard that her clients often make unreasonable demands, and if they don't agree, they won't sign the contract. She can only devote herself to her career sometimes. At this time, I realized that sometimes even a college student with professional knowledge is far less than a woman who understands the world.

However, women are still a vulnerable group in today's society. If they want to build a career in society, they must pay something unique. Many women in public places don't like this kind of life, and even get tired of it, but they can only continue under pressure from all sides.

The second thing is that I often keep in touch with a high school friend during my internship. This man belongs to a man with ideals, but he is always arrogant. After graduating from junior college, I found a job with a professional counterpart and resigned because I disliked the low salary. I thought I would look for a job in this field and a job in telemarketing, because I had no performance for a month. I didn't feel as rich as I thought, because I couldn't stand the pressure and resigned. At this time, I heard that he made money by car beauty and even became an apprentice. I can't help sighing that he studied in college for nothing. I think it's time to settle down this time, and he himself vowed to make some achievements. As a result, I felt so tired that I quit in a few days. I seem to be working in Shenzhen now, and I don't know how long I can last.

This reminds me of what I learned in college. What have we got? Why are some employers unwilling to recruit college students? Is it just because of the salary? I think universities should learn at least one way of thinking, which is different from other people's way of thinking, because all the people we contact have received higher education. However, some people have a sense of superiority, not that they are confident, but that they always feel that they are swift horses but have no appreciation of Bole, so they frequently jump ship and finally complain about the unfairness of this society.

The third thing is also about classmates. In fact, before my internship, I knew that money was hard to come by. Especially after my internship, I realized that money was earned by myself, and if you want to spend it, you have to spend it on the cutting edge. While I was practicing, another classmate's behavior and ideas made me think a lot. He earns more than 0/000 a month/kloc, but he wants to buy a laptop for driving test. It is said that buying a computer is convenient for future work, and taking a driver's license is also for future work. But as far as I know, if he buys a computer, he will probably use it as a game machine.

When I was working outside, I saw many people running for their families and careers. However, after this internship, we are no longer students, so we should bear some responsibilities and obligations accordingly, and we can no longer have the idea that one person is full and the whole family is not hungry. In the past, the money earned from work-study programs during holidays can be used as pocket money, but the money earned after internship has to be planned for the future. Whether getting married or starting a business, you can't do without money. In America, after the age of eighteen, you are independent and your parents are no longer bound. We can't be like western countries, but at least our parents can't bear this burden after graduating from college! If our family is well-off, we can splurge, but family circumstances are generally unnecessary. Our consumption should be realistic, and we should learn to make money and manage money soon after graduation.

In the process of internship, it is actually a process of learning to be a man. To be a low-key person, people who are better than themselves will do a lot. Although being a man is very important, professional knowledge is also indispensable. Every day is the same, but it's all the same. Some people are growing, others are dying. After a long time, if you don't have a goal, you will fall into a boring whirlpool. Every time I encourage myself: today is the youngest day in our lives, and there is no reason why we can't live a wonderful and fulfilling life.

Third, the internship harvest

The harvest of internship mainly includes the following aspects. First, by directly participating in the operation process of the enterprise, I learned practical knowledge, further deepened my understanding of theoretical knowledge, improved my knowledge in both theory and practice, and successfully completed the practical task of undergraduate teaching. Second, I have improved my practical working ability and accumulated some valuable practical experience for employment and future work. Third, the internship unit has been recognized by the leaders and promoted employment. Fourthly, I have accumulated a lot of materials and materials for my graduation thesis design.

At the same time, it also made me understand a lot of life principles and social reality. In today's society, ability is not the most important. First of all, we should have a foothold in society, a strong interpersonal circle, abundant funds and good projects, and finally our personal ability. Learn not to be discouraged when you are frustrated and not to get carried away when you are proud. In marketing, losers always make excuses, and winners always find ways. When doing sales, mentality is far more important than ability. A positive and optimistic attitude, a confident attitude, an inclusive attitude and a normal attitude can all help you to succeed.

Experience and harvest of internship in marketing specialty II

How time flies! A month's holiday soon passed and I have to go back to school. Looking back on my internship experience this holiday, I feel very gratified. I think this holiday is very meaningful and fulfilling.

Before college, I stayed at home every holiday and didn't take part in any other internship activities except helping my parents with housework. Now that I have gone to college and become a college student, it means growing up and independence. Therefore, I can't spend my holiday as before. I should take part in some social practice activities, get in touch with the society and get to know it. On the one hand, you can apply the theoretical knowledge you have learned to practice and improve your ability in all aspects. On the other hand, it can accumulate work experience, which is of great benefit to future employment. I planned my holiday before the holiday and wanted to find a temporary job. As a marketing major, I'm going to find a promotion job.

I went home on holiday and told my parents what I thought, and they agreed. The next day I went to XX (place name) to look for a job. The Chinese New Year is coming soon. Many shopping malls and companies engage in sales promotion and recruit many holiday promoters. While walking, I suddenly saw the poster of XX (company name) recruiting Spring Festival promoters, which said that I would have to work for ten days, and I would provide accommodation every day from the twentieth to the twenty-ninth of the twelfth lunar month. 1 1 to 5: 06, which is very good! It suits me, so I quickly went to their store to apply.

I went to the boss to introduce myself. When I told him that I was a freshman studying marketing, he hired me as soon as he heard it. The boss gave me a general description of my work, gave me some information and showed me around the dormitory. I thought it was ok, so he decided to let me go home and get ready to come to work.

On my first day at work, I was very excited and got up before seven in the morning. I got up early, which made my parents get up. My mother made me food, and my father helped me pack up and have dinner. I took some clothes and daily necessities to the city by car. I arrived at the store before ten o'clock.

After I put my things away, my boss took me to the activity point. There were many people at the gate of CR Vanguard supermarket. What our promoters have to do is to distribute leaflets and gifts to pedestrians and customers, explain products and explain promotional activities.

At first, I was a little timid. I don't know how to get close to customers and win their support. I only know how to distribute leaflets and gifts. I don't talk until people ask me questions. It is very unpleasant for me to watch others sell a lot of things. After a while, the boss came up to me with a smile and said, "haven't you done it before?"

You college students are inexperienced and need to take a good exercise. "He talked with me for a while, taught me how to sell products, made me learn from others, and felt confident and bold, so I slowly let go of my courage to try and began to shout loudly to attract customers. After contacting several customers, I found that it was not as difficult as I thought. On the first day, I not only distributed leaflets and gifts, but also sold more than 200 products. The boss said I was fine and made great progress. I am very happy and full.

After working for three days, the boss thought I did a good job and let me go to a new place by myself. There are not many people coming and going here, compared with supermarkets, but I don't complain. Instead, I worked harder, attracted many customers with my enthusiasm, and sold more products than others. At most, it sold more than 800 yuan a day. The boss praised me with satisfaction and gave me a bonus of 100 yuan, which made me believe that hard work would pay off.

At the end of the activity, my boss gave me an excellent evaluation. Not only did I get paid, but I also sent a lot of things, such as food and drink, which I couldn't take with me. At home during the Spring Festival, my relatives and friends asked me when I would go to work in the city. Every time I am proud to tell them about this internship experience.

The boss of grade six called me and said that the company would hold activities for a few days and asked me if I wanted to go. I readily agreed, went to the seventh grade, worked there for ten days after the year, and earned 500 yuan. This job is standing most of the time. Although it is a little hard, it has exercised me, made me experience life, and earned me some living expenses. It feels worthwhile!

This internship not only taught me a lot, but also exercised my courage, language communication ability and psychological insight, and let me know how to be a good promoter. An excellent promoter should pay attention to the following points:

First, maintain a good personal image, have a good rest and warm and thoughtful service attitude;

Two, proficient in the knowledge of the products sold and have enough knowledge of related industries, as well as the promotion activities;

Third, it has good adaptability, and can detect customers' thoughts according to their words and expressions, and make appropriate responses;

Fourth, do a good job in communication with manufacturers, merchants and colleagues;

5. Keep learning and master the sales ability and skills.

There is a great difference between campus and social environment, which requires us not only to master theoretical knowledge, but also to pay attention to practice, and use our vacation time to put into social practice, exercise, improve ourselves and accumulate experience.

Growth is an experience; Experience is a life experience. The meaning of life lies not in what we have, but in what we experience from it.

Holiday social practice activities give us a platform to exercise ourselves, let us feel, enlighten and understand, and let us grow better.