Entrepreneurship is a person who once "sat on a cruise ship, played sea fishing and watched the captain drive", bought a "motorboat" with his savings or loans and set sail for fishing.

There are many reasons for success and failure.

1。 Do not know the ocean (market), do not know the direction of fishing. Return empty-handed.

2。 Some adventurers can't swim at all, and the boat capsized and drowned.

3。 Without the ability to steer ships (enterprises), it is difficult to move forward in the unpredictable ocean (competitive environment).

4。 Have not practiced the basic skills of fishing (lack of basic knowledge and skills in a certain field)

5。 Going out to sea alone is weak. (No partner, or talent cohesion)

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Of course, there are a few successful ones.

Successful entrepreneurs often fully consider and prepare the above five points before starting a business.