As an important financial management activity of an enterprise, investment decision-making directly affects whether the capital chain of an enterprise can operate efficiently. The following is what I collected for you. Welcome to read the reference!

1 on enterprise investment decision-making

I. Introduction

With the development and change of social economy, various investment activities are increasingly rich, attracting more people's attention and expanding the total investment. The final result of the investment project is bound to directly affect the fundamental interests of investors, and it is also related to the rational allocation of social resources and the overall improvement of social productivity. In many countries, scientific and effective investment decisions are of great practical significance to the overall development and management of enterprises. According to the chronological order, investment management can be divided into pre-operation investment, medium-term implementation investment and specific investment cycle investment. According to the nature of work, it can be divided into decision-making, engineering design, construction and comprehensive debugging. It is particularly important to make decisions in the investment management stage. Specifically, the corresponding decisions are mainly made at the levels of technology, market management, economic evaluation and financial management. This process lasts for a long time and involves many factors. Only by making scientific and reasonable decisions can we save the overall investment amount, gradually accumulate rich experience and provide valuable reference for subsequent business investment.

Second, the connotation of investment decision

Different researchers have expounded the specific concept of investment decision from different angles, but the meaning remains the same, that is, to win the expected income for the economic subject, and to analyze and judge how to control the funds well or whether it is necessary to invest. Project investment decision is the main activity of enterprise economic decision management. Through this link, we can understand the specific investment direction, main structure and specific scale of the enterprise, judge the investment behavior, and the costs and benefits required for decision-making.

Third, the problems existing in the investment decision-making of enterprises

With the rapid development of market economy, the industry development environment is further optimized. However, due to the influence of the planned economy system, the traditional culture and the concept of backward management are still deeply rooted. As we all know, investment decision-making is an extremely complicated practical activity, but unreasonable decision-making methods will lead to bad behavior of investment impulse. The so-called investment impulse, that is to say, in the face of interests and temptations, people are easily confused by the content of appearances, so there will be investment impulses. The reason for this wrong tendency is that there is no effective pre-planning, and it is impossible to grasp economic indicators and make scientific financial calculation and analysis. Usually, the investment decision is only because of the instruction of a leader, and the result often makes the enterprise bear a heavy burden. In addition, the influence of external factors will also lead to the wrong tendency of emotional investment in enterprises, which will lead to economic disputes and even illegal money fraud.

Looking at many domestic enterprises, the working system of investment decision-making is imperfect and lacks democratic and scientific management, so it is impossible to study and analyze the resources and overall ability level. For example, in the case of insufficient financial and applied technical support, they are eager to invest; Or invest under the condition that their own ability can't meet the investment standard, and the specific investment field doesn't meet the scope of the enterprise's own ability, which will eventually make the enterprise get into trouble.

Because some enterprises invest rashly when they can't raise enough funds, it is more likely that investment projects can't be put into production on schedule because funds can't meet the actual needs of investment, which will affect the final benefit. In addition, some more important and large-scale projects require a large amount of investment funds and need to pay huge liquidity in advance. However, in the process of investment decision-making, some units only unilaterally analyze the funds needed for fixed assets, but fail to pay attention to the overall demand for liquidity, resulting in the lack of liquidity after investment projects are put into production, which makes the projects with huge infrastructure scale unable to give full play to their due functional value. Furthermore, some units have to borrow money to meet the demand in the investment process, but when they build investment projects or make mistakes in implementation, enterprises can't repay the principal and interest on schedule, which leads to their deep financial crisis and even greater crisis of trust.

Fourth, comprehensively improve the investment decision-making level of enterprises.

Clear investment direction and effective use of accounting information

It is extremely important for enterprises to grasp a clear investment direction. Under the guidance of the right direction, enterprises will choose the most suitable investment and management methods. On the contrary, choosing the wrong investment direction will make the efforts of enterprises go to waste. To this end, enterprises can achieve twice the result with half the effort only by making clear the correct investment direction according to their actual situation and operation stage. Furthermore, enterprises should actively seize investment opportunities to make themselves develop in an all-round way and grow continuously.

With the rapid development of the capital market, the value of accounting information disclosure gradually appears, and its content is more transparent. Therefore, investors can effectively extract various valuable contents from such complicated and redundant accounting and financial information for investment decision-making. Enterprises should fully clarify the core functions of management accounting, so that they can use accounting information to further clarify the profits and losses of enterprises, specific quantitative standards, corresponding development trends and investment financial indicators, and provide useful accounting decision-making information for enterprise decision-making management. Specifically, through the scientific division of cost behavior, the generation and application of expected rate of return and discount rate standards, investors can more comprehensively understand the resource situation of enterprises, and then accurately make correct investment decisions and maximize benefits.

Second, objectively analyze the investment and establish a strict and reasonable decision-making management responsibility system.

In the early stage of investment decision-making, enterprises should first objectively analyze their own resources and their own ability level to judge whether they have the energy and conditions for investment, and then organize subsequent business investment. If you act blindly and overreach yourself, you will not get a good return, but will waste limited resources and let enterprises invest more unnecessary energy.

Investment decision-making is of great significance to the business development of enterprises, and making correct decisions is extremely beneficial to the sustained and all-round development of enterprises and winning considerable benefits. Therefore, a scientific and effective investment decision-making management responsibility system should be established, and the specific responsibilities of enterprise decision-makers should be clarified. First of all, the responsibilities of each position should be clearly defined, that is, the responsibilities of different decision makers should be different. In addition, legal forms or clear rules and regulations should be adopted to make the burden of responsibility more specific and reflect certain authority. Furthermore, it is necessary to comprehensively supervise and control the specific implementation of investment responsibilities, so as to seek truth from facts and distinguish between rewards and punishments. In practice, we should always grasp the working principle of equality for all and prevent unfair decision-making caused by the implementation of the responsibility system for decision-making. Furthermore, it is necessary to strengthen the construction of professional ethics of investment decision-makers and evaluate their working ability, and carry out regular continuing education so that they can reflect the rigor of their work, grasp fairness and justice, ensure integrity and grasp professional ethics, and expand their knowledge and master rich professional skills in the process of continuous learning, so as to truly be competent for their jobs and improve their professional quality.

Third, set up an investment risk management committee to prevent and control risks.

In order to prevent investment risks, in the early stage of investment decision-making, we should do a good job in feasibility analysis and risk assessment, set up effective countermeasures to resolve risks, prevent enterprises from making mistakes in decision-making, and really improve the level of investment benefits. In addition, a risk management and control committee can be set up to dynamically track and supervise the portfolio risks existing in investment decision-making and give early warning to potential risks, so as to establish a sound supervision and management system among enterprises. In the stage of investment decision-making, the committee can further restrain specific managers to prevent them from endangering the overall interests of the enterprise or damaging the long-term interests of shareholders in order to realize their own interests. The committee may include shareholders' representatives, senior executives and employees' representatives, and establish a working mechanism of mutual restraint, management, supervision and coordination. This can not only ensure the interests of shareholders, but also meet the fundamental needs of managers and grassroots employees.

Verb (abbreviation of verb) conclusion

In a word, the investment decision of an enterprise has played an extremely important role in its development and construction. Based on its important value, we can only study the problems existing in the investment decision-making stage of enterprises from an objective perspective, clarify its scientific connotation, formulate scientific and effective coping strategies for specific deficiencies, conduct democratic management, grasp the clear direction of investment decision-making, effectively use accounting information, objectively analyze investment, establish a strict and reasonable decision-making management responsibility system, set up an investment risk management and control Committee, and do a good job in risk prevention and control. Only in this way can we really improve the overall level of investment decision-making, avoid unnecessary business development losses, effectively prevent and control investment decision-making risks, truly enhance the core competitiveness of enterprises and promote their sustainable and all-round development.

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