WOMRE is a Korean clothing manufacturer integrating design, production and sales. At present, Womre has four brands: WOMRE, SEEK, MUGE and Contact Cypher. Its products include clothes, bags, hats, scarves, etc., and it has more than 100 franchise stores in major cities in Korea. In order to break out of South Korea and become a leader in the Asian fashion market, WOMRE has set up local legal entities in many countries, and constantly obtains various information such as economy, consumption and fashion.
Now, WOMRE is trying to expand its sales network in Chinese mainland, and has established rich and diverse cooperative relations with Asian fashion markets such as China, Hongkong, Macau, Taiwan Province, Japanese and Singaporean.
Qingdao Zuomi Clothing Co., Ltd. is WOMRE's only management and operation headquarters in Chinese mainland. Be fully responsible for the market operation and brand operation of WOMRE in Chinese mainland, and implement the whole process management in Chinese mainland.
WOMRE products have won the favor and admiration of many intellectual women for their unique simplicity, individuality and perfect urban pastoral style since they entered the China market.
Qingdao Zuomi Clothing Co., Ltd. is determined to implement a brand-new WOMRE brand promotion plan, establish a set of vertical enterprise structure and refined management system, fully introduce VIS enterprise identification system and adopt franchise business model. Through consistent design style and perfect corporate image, we sincerely invite partners who have entrepreneurial ideals and agree with WOMRE culture to join the WOMRE joining plan and share the success of WOMRE.
brand name
English name: WOMRE
Chinese name: Zuo Mi
Logo trademark
Womre
Brand interpretation
● Reflect the spirit of cooperation and brand personality.
● Clothing styles that embody the fashion spirit and lead the world's top trends.
● Embody the essence of sports concept.
● WOMRE brand, where "WOM" means "word of mouth" and "RE" means "rare resources".
● WOMRE stands for the core concept of "word of mouth enhances value".
Brand concept
● Humanity and Nature in Science and Technology
● Sports spirit in science and technology
brand positioning
● New Asian regional brands in the world
● Affordable high-quality fashion and leisure sports brands.
● Famous Chinese and Korean brands with high customer loyalty and satisfaction.
Brand connotation
Love life, enjoy happiness, have your own taste, and don't blindly follow;
Beautiful, sincere, peaceful and confident, bravely realize your dreams and never give up;
Easy and cheerful, optimistic, dare to challenge yourself, not arrogant and impetuous.
Women stretch freely, clear and ethereal; Calm without losing personality, enthusiastic and relaxed.
Style positioning
WOMRE casual wear adopts the trinity design concept of fashion, leisure and sports, integrates European colors and Korean cultural heritage, reveals natural confidence in leisure, or contains high technology, or shows the spirit of the times, and embodies youthful sunshine in sports, giving 18-35-year-old confident, independent and youthful urban fashionable women a brand-new dress concept.
product mix
Women's products include casual jackets, shirts, trousers, skirts, jackets, T-shirts, jeans, down jackets, and accessories such as hats, scarves, handbags, shoulder bags and casual belts. The overall combination of products is rich, with a variety of personality collocation.
corporate culture
WOMRE's culture is based on a corporate purpose: word of mouth enhances value. Based on this belief, WOMRE stores not only sell products, but also bring healthy, natural and perfect new shopping concepts to customers. In order to achieve the complete satisfaction of customers, every employee of WOMRE enterprise has gone all out to fully adopt the clothing CAD system and efficient financial management system, so as to add value to the final products of WOMRE and make the quality reach the highest level. Based on this excellent culture and many years of domestic retail experience, WOMRE intellectual property rights include supporting operation management system software, comprehensive operation manual, WOMRE brand and patents.
Joining a good brand, for those who want to start a business, can be their own boss, avoid many entrepreneurial risks and reduce entrepreneurial costs. Therefore, choosing the right brand is a powerful guarantee for joining successfully.
The key point of choosing a brand to join is "whether the brand is humanized". Why is joining McDonald's so expensive, or are there many people flocking to it? There is no doubt that McDonald's has a humanized brand, and the complete brand concept also includes humanized products and services. The so-called "brand humanization" is to design the brand concept according to human nature, meet the needs of human nature to the maximum extent, and thus achieve the brand management goal in line with the destination. The fast pace of modern life and the cold face of high technology lead to great psychological pressure of modern people, and the demand for spiritual life and emotion is increasingly strong. This strong desire makes consumers care more about others' respect and concern for themselves than before, hoping to love and be loved, longing for a happy life, being understood and so on. Emotional products and humanized brands can awaken people's inner casual feelings, which just meets this demand well.
WOMRE is an outstanding representative of "brand humanization" and has formed a unique brand feature of urban pastoral style. At present, many high-end shopping malls in first-tier cities in South Korea have set up counters. WOMRE is like a nobleman in the brand, and its high-end products have surprised countless beauty lovers.
WOMRE's design style closely conforms to the international fashion trend of the season, and its style is changeable, that is, reserved and cheerful, and Zhang Chi is moderate. Whether it's classical luxury style, modern minimalist style or new romantic style, WOMRE is vividly interpreted. Simplicity and fashion are integrated and reflect each other. In the eyes of many people, WOMRE is not only a dress, but also the soul of beauty lovers, a portrayal of mood, a release of charm and an expression of self.
design concept
Word of mouth enhances value! The meaning covered by this short sentence is the life belief of WOMRE designers themselves, and it is also the dressing concept that WOMRE brand wants to interpret and promote.
WOMRE follows this concept, taking urban intellectual women aged 20-35 as the customer group, and carrying out product development and design based on the lifestyle of this group. The fabric is made of natural fibers, mainly cotton, hemp and wool, which is comfortable, natural, breathable and hygroscopic, fully embodying the design theme of "returning to nature". The style is famous for its reasonable single product, strong wear resistance and rich collocation. For color, WOMRE pursues calm and elegant environmental protection color as the basic color system, and popular highlights as embellishment. Not limited to fashion, four or six main colors will be launched every season, and the overall impression is mainly natural. Saturated and stable design details give full play to the creativity of designers. The inspiration comes from everything in life, nature and art, and there are many techniques, such as printing, embroidery, hand-drawing and three-dimensional modeling of fabrics. With exquisite craftsmanship and plate modeling, the healthy image of modern intellectual women is created calmly and elegantly.
The richness and casualness of the overall dress style is the ultimate embodiment of the urban pastoral style and romantic feelings of "WOMRE".
WOMRE has won the favor of many women with its unique urban pastoral style. The style is romantic, rich and natural, and the color system and color are calm and elegant, but it is not blindly popular, but it is always fashionable: the materials are made of pure natural fabrics with different textures and styles, and the foliage and flowers become symbolic decorative patterns, which fully explains the concept of blending with nature; Style design emphasizes the rich and random collocation between single items, which provides a professional concept of clothing collocation for the wearing group, and also leaves room for them to re-create clothing collocation.
Blend modern consciousness into classicism, show eternal elegance, provide space for people who are keen on fashion to enjoy freedom, and let the soul who has been sleeping for a long time live poetically.
Women know that there are few perfect things in the world. However, for the desire of perfect life and perfect things, WOMRE pursues tirelessly, makes unremitting efforts, and is committed to meeting one challenge after another. WOMRE perceives the trend of fashion development with intellectual touch and creates a perfect life.
She is fashionable but not ostentatious, rich but not vulgar, with noble taste but never proud. She will always know how to inject beauty into every stage of life like a trickle and create different colors for herself every day.
Women are the pursuers of free spiritual space, love life and yearn for freedom. WOMRE does not stick to one pattern and faces every ordinary or unforgettable day with a positive attitude. Women know that the living space is limited and the spiritual world is infinite. Therefore, WOMRE has been pursuing her own pure faith. Whether in the countryside or in the noisy city, WOMRE maintains a pure land of mind and a spiritual nirvana.
WOMRE is an advocate of colorful fashion trends, and you don't need any reason to understand that fashion trends are ever-changing and popular. WOMRE knows more about fashion women's desire for romantic and free life. Therefore, with her keen insight, WOMRE grasps the pulse of international fashion, captures the best entry point and combination point of fashion design and life, advocates fashion culture that conforms to modern people's personality, fully integrates art and culture, and allows you to wander freely in the tide of trends and enjoy your own most dazzling, coolest, latest and most beautiful fashion.
Product positioning
Style: WOMRE advocates the lifestyle of "advocating nature and pursuing perfection", and designs clothes and accessories suitable for urban intellectual women aged 65,438+08-35. The four brands "WOMRE", "SEEK", "MUGE" and "Contact Cypher" all embody this point. Abandoning complicated design, simplicity is remarkable, and pure natural cotton, hemp and silk fabrics are used to fully interpret the design theme of "returning to nature". While pursuing simplicity, it emphasizes the rich compatibility between single products.
For color: WOMRE pursues calm and elegant environmental protection color as the basic color system, and popular bright color as embellishment. Exquisite craftsmanship and plate shape have created a calm and elegant healthy image of modern intellectual women. WOMRE's matching clothing series includes hats, bags, scarves, trinkets, etc., which are in the same strain as the fashion series in design, material selection and color use. Clothing and accessories can be freely selected and combined, which can fully display the personality and cultivate customers' own dress concept and taste.
management system
WOMRE has a professional and complete retail management system, including product design, production and sales, and has an independent and perfect functional system, such as human resource management, retail professional service training, store design and decoration image, marketing activities, window cabinet design and decoration and computerized management system.