China's home appliance enterprises are the best in China's manufacturing industry and the earliest internationalized enterprises. After twenty years' efforts, some enterprises have become giant enterprises in China. However, why do you still stay at the level of price competition until today, or can't build your own technology and brand core competitiveness? It should be said that an enterprise group like Haier is not short of money. On the one hand, there is enough sales revenue every year, and on the other hand, with the strong backing of Bank of China, it is no problem to invest $2 billion to acquire an American household appliance enterprise.

Therefore, for home appliance enterprises in China, in today's completely globalized home appliance market, what needs to be solved most is technological innovation, brand building ability and market development ability. When production technology is not a problem, we must get out of the predicament of price competition as soon as possible. The only feasible strategy to take the road of bargaining competition is technological innovation and brand culture innovation.