1. Corporate culture: Corporate culture is an ideological value, a long-term and stable cultural concept, historical tradition and unique management spirit and style, including a company's unique guiding ideology, development strategy, management concept, values, ethics, customs and habits, etc.

2. Business ethics: Business ethics studies the ethical relationship between people and its laws in business activities, studies the reasonable business ethics order that makes business and business subjects full of vitality and is conducive to the all-round and harmonious development of mankind, and then studies business ethics issues such as the principles and norms of business behavior that business subjects should abide by and the excellent business spirit that should be established.