The Internet of Things is actually a "cloud+terminal+operation" service. Through the integration and interaction between the front and back office, the most efficient operation and value can be obtained with the help of data. This effect has often exceeded the traditional value of the "terminal" as the sensor itself. So we say that the core of the Internet of Things is actually operational services.
Then, what kind of development trend will the automobile transportation industry and the Internet of Things combine to operate services? This time, Rico will introduce you with the help of ——DAS, a well-known American car consignment company.
DAS is a company that consigns cars mainly in the United States. In the United States, it is very common to travel back and forth between the two places, whether for work or life needs. Therefore, with the help of such market demand, the automobile consignment business in the United States is very developed, and many excellent automobile consignment companies have been trained, such as Bluesky, Auto-shipper and DAS. The DAS introduced in this paper is the largest car consignment company in the United States.
In 20 12, DAS announced the cooperation with Peoplenet Online, a professional logistics intelligence enterprise: the latter provided the former with a complete set of software and hardware systems, and then upgraded its entire operating platform. Subsequently, Peoplenet Online installed an on-board computer named Blue3.0 on each transport vehicle. This vehicle-mounted computer integrates the sensor engine, and can transmit data such as location, speed, mileage and status to the data center of Peoplenet Online through the station's WIFI or 3G/4G module, and display it in the management background of its fleet manager.
2. Explain the service model.
Let's try to use this service model to analyze the classification of cloud computing for everyone. The specific three-level division of cloud computing can be found in the article165438+1October 27th. Peoplenet Online is just a SaaS (software service) cloud computing service company, which is built on Thing Fabric, an enterprise-level Internet of Things cloud platform of 2lemetry (please refer to the article of165438+1October 29th for the platform of Thing Fabric), so 2lemetry is a pure PaaS (platform service) cloud computing company. Because 2lemetry uses AWS EC2 architecture server, and because this server is provided by Amazon, Amazon is a real IaaS (Infrastructure Services) company.
Through such practical examples, I believe everyone will understand how detailed the division of labor of cloud computing architecture is in the actual industry. However, in the current Internet of Things industry in China, many enterprises want to keep all the data in their own hands, and have invested heavily in building SaaS, PaaS and even IaaS. In fact, this will be very dangerous.
Rico believes that the trend of economic development will be meticulous division of labor and proficient integration. At present, the management ideas of many enterprises are actually lack of macro-understanding, which will lead to some blind investment. In the future, as long as the carrying capacity reaches a certain value, it will soon encounter a series of problems such as expansion, security, privacy and power consumption. So Rico wants to give this example, hoping to give you some third-party advice. We always say that cloud computing is very important, but when it comes to implementation, meticulous tactics are particularly important.
3. The powerful driving force of the Internet of Vehicles.
Peoplenet Online helps DAS to operate the whole logistics management process by using hardware and software, so the long-term and stable service has achieved the following achievements:
(1) With the embedded on-board computer, DAS can record the state information of the whole vehicle. Although the on-board computer has built-in 3G and 4G networks, almost all logistics stations cover enterprise-level WIFI, so the communication in the stations basically depends on WIFI, which is why logistics mobile phones should be equipped with WIFI as standard. Similarly, the hardware products of Peoplenet Online can also be customized according to this requirement, so that the fit between products and requirements is more perfect;
Peoplenet Online will upload these data to the data center and display them intuitively through fleet Manager. Please note that this software platform will involve employee information of customers (customers here refer to DAS), including dispatchers, maintenance personnel, IT personnel, etc.
(2) Reduced a lot of expenses including gasoline and operating expenses. No matter what industry, its real development still needs to find ways to create economic benefits, and promote the development of the industry by creating income or saving expenses, so does the Internet of Things. Rico believes that, in fact, logistics service companies in China can create a business model to promote this product. For example, Peoplenet Online can work out such a scheme with DAS: DAS does not need to pay the service fee to Peoplenet Online, but only needs to pay 70% of the gas fee to Peoplenet Online according to the annual gas fee of $6,543,800+million, and agrees to use the services and products of Peoplenet Online, so all the gas fees of DAS will be borne by PeopleNet Online. With this promotion, Rico believes that the Internet of Things technology can be popularized in this market very quickly.
Maintenance personnel pay attention to the real-time state of the vehicle through the software interface and make the fastest back-end maintenance preparation; Enterprise managers can know the efficiency of the whole team and the process optimization of the whole company through special pages, and show them with quantitative data.
4. The powerful advantages of Internet of Things services.
Not only the above highlights, Peoplenet Online also provides optimized process services for logistics companies such as DAS, including scheduling process and refueling process. , and bring good benefits and cost savings to DAS through the above services, such as:
① Improve user satisfaction.
Compared with competitors, DAS can deploy vehicles at the fastest speed and respond quickly while meeting the needs of users. At the same time, the whole process of monitoring also avoids the delay in the arrival of customer goods caused by sudden accidents during the driving of vehicles;
② The products and services of an enterprise can be managed and controlled.
Peopletnet Online can store data in the cloud by connecting data with hardware. With the help of the driver's log, the software platform can fully refine the work content, use data to guide and optimize the process, and make it reasonable.
③ Accelerate the promotion of enterprises in cloud computing, whether it is security, privacy or expansion.
With the participation of professional PaaS companies, Peopletnet Online can expand its capacity according to customers' needs without affecting infrastructure. It is very flexible to use, even if the cloud service is embedded, it can be used free of charge, thus achieving the most efficient cloud deployment.
Rico believes that the development of professional Internet of Things cloud platform has a similar trajectory with the development of enterprise ERP. Now small enterprises can also consider using professional departmental software to manage their business instead of using traditional office software. For example, you will use Guanyitong to manage inventory and Kingdee to manage finance. Foreign companies will use Salesforce for CRM management and SAP for internal sales forecast, price and production management. As far as cloud services are concerned, Rico believes that the Thing Fabric platform of 2lemetry will be used as software for remote management of equipment in the future. Rico thinks that a professional cloud service platform can definitely make a real contribution to the promotion of the Internet of Things in the industry.